How to sell your IT strategy? Don’t bore the board!

•

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LinuxIT

How to effectively communicate a business IT strategy at board level

PYMES y liderazgo Empresariales

www.linuxit.com
HOWTOSELLYOURITSTRATEGY?
DON’TBORETHEBOARD!

www.linuxit.com
Alltoooften,whenanITprotriestoexplainthe
needforchangeandinvestment–eventoa
prowhohasmadeittodirectorandhasaseat
ontheboard–communicationissuesarise.
COMMUNICATIONBREAKDOWN

www.linuxit.com
IFYOUFINDYOURSELFTALKING
TOTHEBOARDLIKETHIS...
API
RAIDCLOUD
CLUSTER
ENCODING
LIBRARY
PUPPET

www.linuxit.com
...YOU’REHIGHLYUNLIKELYTOGETTHIS
BUDGET BUY-IN
APPROVALAUTHORISATION
ENDORSEMENT
FUNDING
CAPITAL
SUPPORT
GREENLIGHT
CONSENSUS
ADVOCACYINVESTMENT

www.linuxit.com
Turnyourtechspeakintobusinessspeak.Longpresentations
onsubjectsoutsideyouraudience’scorecompetencearea
wasteofeveryone’stime.
STEPOUTOFYOUR
TECHNOLOGICALMINDSET

www.linuxit.com
1.FOCUSONTHE
PROBLEM/OPPORTUNITY

www.linuxit.com
1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?

www.linuxit.com
1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?
• Howdoesitmanifestitself?

www.linuxit.com
1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?
• Howdoesitmanifestitself?
• Whyisitimportant?

www.linuxit.com
1.FOCUSONTHE
PROBLEM/OPPORTUNITY
• Whatistheissueyou’veidentified?
• Howdoesitmanifestitself?
• Whyisitimportant?
• Whatwillhappenifwedonothingaboutit?

www.linuxit.com
2.DELIVERTHESTRATEGY
• Briefsummaryofwhatsuccesslookslike

www.linuxit.com
2.DELIVERTHESTRATEGY
• Briefsummaryofwhatsuccesslookslike
• Ahighlevelandsimpledescriptionofwhat
technical,proceduralandorganisational
changesarenecessarytoachieve
thestrategicgoals

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3.FINISHWITHCOSTSANDBENEFITS

www.linuxit.com
3.FINISHWITHCOSTSANDBENEFITS
• Accuratelyarticulatethecostofyourstrategytiedtoastrongbusinesscase

www.linuxit.com
3.FINISHWITHCOSTSANDBENEFITS
• Accuratelyarticulatethecostofyourstrategytiedtoastrongbusinesscase
• Howwillthestrategyenablethebusinessasa
wholetogeneratemoreincome?

www.linuxit.com
BEBRIEF,BUTBEPREPARED
Iftheboardlikesthebare-bones
ofyourproposal,they’llcomeback
formoredetail.Makesureyouhave
allthefigures,quotes,projections
tohandsoyouaren’ttrippedupby
anyquestionsthatarise.

www.linuxit.com
Thedifferencebetweenstrategyandsuccessfulimplementationisthe
detail.Inimplementingamajorchangetoanorganisation’sITstrategy,
therewillbealotofdetailtoconsider.
NEXTSTEPS…

www.linuxit.com
TAKEAWAYS
• Before you present your next big IT initiative to the board, put yourself in their shoes.
What do they need to hear?
• Review how you can make tech talk accessible and appealing to non-technical colleagues.
• Keep your presentations short and sweet.
• Focus on the business case for your IT strategy.

www.linuxit.com
FORADVICEONHOWTOPUTTHENEEDSOFTHE
BUSINESSATTHECENTREOFYOURITSTRATEGY
DownloadyourfreeeGuide:
TheFutureDirectionofIT–IntegratingyourITstrategywith
yourbusinessstrategy

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