The Hidden Gems of Low search volume
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The Hidden Gems of Low search volume
7 de Apr de 2022•0 recomendaciones•4,103 vistas
14 recomendaciones
Sé el primero en que te guste
ver más
vistas
Total de vistas
0
En Slideshare
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Marketing
BrightonSEO, April 2022
Liraz PostanSeguir
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The Hidden Gems of Low search volume
- 1
- 3 13+ years in International SEO
- 4 Let’s Define this
- According to Google, Low Search Volume Keywords are…
- 6 6 rliraz #brightonSEO
- 7
- 8 8 rliraz #brightonSEO
- That makes sense, No? 9
- 10 Matching User Intent With Content Goal: Attract wider users that are unfamiliar with your brand 10 rliraz #brightonSEO
- 11 Matching User Intent With Content Goal: Provide expertise & a positive shopping experience 11 rliraz #brightonSEO
- 12 Matching User Intent With Content Goal: Convince user to make a purchase 12 rliraz #brightonSEO
- And of course we all know that, right? 13 13 rliraz #brightonSEO
- 14 Think Again! 14 rliraz #brightonSEO
- 15 40% are still ignoring low search volume search terms 15 rliraz #brightonSEO
- 16 Think Again! 16 rliraz #brightonSEO
- 17 70% pay great attention to their readers 17 rliraz #brightonSEO
- 18 30% Just don’t! 18 rliraz #brightonSEO
- 19 Think Again! 19 rliraz #brightonSEO
- 20 20 rliraz #brightonSEO
- 21 So I asked more than 100 CMOs 21 rliraz #brightonSEO
- 22 Would you approve a content strategy based on low search volume search terms? 22 rliraz #brightonSEO
- 23 26.5% “YES” 23 rliraz #brightonSEO
- 24 24 rliraz #brightonSEO
- 25 Low Search Volume = Same Content Efforts = Less Exposure 25 rliraz #brightonSEO
- 26 Is this the right KPI? 26 rliraz #brightonSEO
- 27 27 rliraz #brightonSEO
- 28 We need to tie the right KPI to the right content 28 rliraz #brightonSEO
- Meaning… Low Search Volume ❑ High intent ❑ Less exposure ❑ Less Brand awareness ❑ Likely to convert 29 29 rliraz #brightonSEO
- Meaning… ❑ Low intent ❑ Mostly browsing ❑ High competition 30 High Search Volume 30 rliraz #brightonSEO
- Where to get some ideas? 31 31 rliraz #brightonSEO
- Where to get some ideas? 32 Google Autocomplete 32 rliraz #brightonSEO
- Where to get some ideas? 33 Semrush 33 rliraz #brightonSEO
- Where to get some ideas? 34 Surfer SEO 34 rliraz #brightonSEO
- Where to get some ideas? People Also Ask 35 rliraz #brightonSEO
- Any tool you like! 36 36 rliraz #brightonSEO
- 37 Why Aim As Low? 37 rliraz #brightonSEO
- Newly Launched Products (GA4 had zero searches 14 days after launch)
- Trends Capture the trends and get the traffic
- Niche Content (Content that solves questions)
- What Does it Look Like? (Case Study) 41
- First, we map! 42 42 rliraz #brightonSEO
- See if relevant 43 43 rliraz #brightonSEO
- Mapping in the relevant items 44 44 rliraz #brightonSEO
- Creating Rules for metas 45 45 rliraz #brightonSEO
- What we did
- 47 Launching 100 pages with very low search volume as a starting point: 47 rliraz #brightonSEO
- 48 After POC was a success, we’ve launched around 5K pages, programmatically, using the same template 48 rliraz #brightonSEO
- Results?
- 50 +105% Traffic Growth 50 rliraz #brightonSEO
- 51 +25% Conversion Results 51 rliraz #brightonSEO
- 52 Takeaways rliraz #brightonSEO
- Thank You! Go Find Those “Precious Keywords” 53 rliraz www.lirazpostan.com