1. LISA PASKEL
Lisapaskel6@gmail.com
310-990-9340
SUMMARY OF QUALIFICATIONS
• Consistently increased acquisition of new clients for all
business ventures
• Proven problem solver with skills that create both practical
and agreeable solutions
• Expert in dealing with and managing diversified population
• Exceptional interpersonal and written communication;
experienced public speaker
EMPLOYMENT HISTORY
YOGA SHELTER, Los Angeles and Michigan (8 Studios)
Founder and Co-Owner, 2004 – 2012
• Controlled and supervised all Operations on an individual
studio basis and at the company level
• Planned, designed and oversaw the building of all 8 studios
• Designed and marketed the retail sections of the studios
• Responsible for researching and developing new studio
locations through analysis of population, competition, budgeting
and total available penetration
• Created the template for the membership sales program
rolled out to all locations
• Negotiated and managed all vendor relationships individually
and across the company

2. • Constructed the marketing strategy for Yoga Shelter and
crafted a replicable brand that was utilized in all facets of the
studio
• Produced the teacher training program for yoga instructors
and taught yoga at the studios and on all annual retreats
• Created the annual retreats and responsible for recruiting all
clientele for over hundreds of workshops throughout the world
• Lead Teacher
Center for Yoga, Michigan
Co-Owner, 2001- 2003
• Managed and led the membership sales program increasing
clientele month over month
• Created teaching curriculum for all teachers and managed
teachers, scheduling and all operations of the business
• Lead Teacher
Modern Research Corporation and Lincoln Technical Services,
Michigan
Sales Manager, 1998-2001
• Led the team in sale of industrial chemical products to
municipalities and industries
• Recruited temporary and permanent engineers for short and
long term projects
• Devised sales and marketing strategy for the team
• Managed Sales Team and developed internal incentive
program to ensure the augmentation of sales quarter
after quarter
• Mentored sales employees from their beginning as
associates to internal sales and finishing with external
sales
Asphalt Stealing Company, Michigan
Co-Owner, 1988 - 1991
• Cultivated marketing strategy to penetrate industries

3. throughout the Michigan area
• Hired and oversaw all labor and workers
• Implemented the training program for all phone sales
associates and in-person sales
• Assessed all prospective projects for profitability by
conducting financial analyses for each; analysis included
developing appropriate metrics for ensuring budgetary accuracy,
setting goals and generating forecasts
OTHER EXPERIENCE
-SAG Actress and Screenwriter (1991-1998) see IMDb
-Commercial Model (1991-1998)
-Life Coach (1985 – present)
-Yoga Teacher (1985- present)
-Motivational Speaker (1985 – present)
LISA PASKEL
Lisapaskel6@gmail.com
310-990-9340
SUMMARY OF QUALIFICATIONS
• Consistently increased acquisition of new clients for all
business ventures
• Proven problem solver with skills that create both practical
and agreeable solutions
• Expert in dealing with and managing diversified population

4. • Exceptional interpersonal and written communication;
experienced public speaker
EMPLOYMENT HISTORY
YOGA SHELTER, Los Angeles and Michigan (8 Studios)
Founder and Co-Owner, 2004 – 2012
• Controlled and supervised all Operations on an individual
studio basis and at the company level
• Planned, designed and oversaw the building of all 8 studios
• Designed and marketed the retail sections of the studios
• Responsible for researching and developing new studio
locations through analysis of population, competition, budgeting
and total available penetration
• Created the template for the membership sales program
rolled out to all locations
• Negotiated and managed all vendor relationships individually
and across the company
• Constructed the marketing strategy for Yoga Shelter and
crafted a replicable brand that was utilized in all facets of the
studio
• Produced the teacher training program for yoga instructors
and taught yoga at the studios and on all annual retreats
• Created the annual retreats and responsible for recruiting all
clientele for over hundreds of workshops throughout the world
• Lead Teacher
Center for Yoga, Michigan
Co-Owner, 2001- 2003
• Managed and led the membership sales program increasing
clientele month over month
• Created teaching curriculum for all teachers and managed
teachers, scheduling and all operations of the business
• Lead Teacher

5. Modern Research Corporation and Lincoln Technical Services,
Michigan
Sales Manager, 1998-2001
• Led the team in sale of industrial chemical products to
municipalities and industries
• Recruited temporary and permanent engineers for short and
long term projects
• Devised sales and marketing strategy for the team
• Managed Sales Team and developed internal incentive
program to ensure the augmentation of sales quarter
after quarter
• Mentored sales employees from their beginning as
associates to internal sales and finishing with external
sales
Asphalt Stealing Company, Michigan
Co-Owner, 1988 - 1991
• Cultivated marketing strategy to penetrate industries
throughout the Michigan area
• Hired and oversaw all labor and workers
• Implemented the training program for all phone sales
associates and in-person sales
• Assessed all prospective projects for profitability by
conducting financial analyses for each; analysis included
developing appropriate metrics for ensuring budgetary accuracy,
setting goals and generating forecasts
OTHER EXPERIENCE
-SAG Actress and Screenwriter (1991-1998) see IMDb
-Commercial Model (1991-1998)
-Life Coach (1985 – present)
-Yoga Teacher (1985- present)
-Motivational Speaker (1985 – present)