2. TODAY
MAKING HOBSONS WORK FOR YOU
arm you with the knowledge necessary to
understand and navigate the Hobsons product suite
Hobsons Workshop 2015
making hobsons
work for you
6. APPLYYOURSELF: Application and Decision Records
PARTS & PIECES OF THE APPLICATION:
Application: all the parts and pieces
(online form, department form, transcripts, test scores, letters of
recommendation, goal statements, writing samples, cv/resume,
art portfolio)
Decision Letter: official online decision letter
(accept-full, accept-special status, deny, deny-Dean of Students,
withdrawal)
Intent to Enroll: accept or decline the offer of admission
Hobsons Workshop 2015
making hobsons
work for you
7. APPLYYOURSELF: Tracking
AUDIT STATUS – (new stage based tracking)
application incomplete
evaluation complete/materials missing
evaluation complete/awaiting decision
background review
decision available
application withdrawn
Hobsons Workshop 2015
making hobsons
work for you
8. APPLYYOURSELF: Queries & Exports
Query: a segment of your in-progress or submitted applicant pool – the who
Export: data associated with a segment of the pool – the what
Hobsons Workshop 2015
making hobsons
work for you
9. APPLYYOURSELF: Queries & Exports
Query A:
term and program for
submitted
Export 1:
name, conc, faculty interest,
test scores, etc.
Query B:
term and program for
submitted and complete
Export 2:
name, program, gender,
citizenship, etc.
Query C:
term and program for
submitted and no decision
Export 3:
name, email, state, most
recent institution and
degree, etc.
Preview in
Search Results
LARGE SEGMENTS NARROW AND PRIORITIZE
Hobsons Workshop 2015
making hobsons
work for you
10. APPLYYOURSELF: Email
LARGE SEGMENTS
Preview in
Search Results
NARROW AND PRIORITIZE
CONNECT AND COMMUNICATE
Query
Export
Email
High-caliber in progress or submitted applicants
Meet enrollment objectives
Specialized experience/interest
Hobsons Workshop 2015
making hobsons
work for you
13. PRODUCT OVERVIEW
ApplyYourself applicant, decision,
recommendation, intent to
enroll, AY system, and Banner
data
Connect
Banner
Data Bridge
Hobsons Workshop 2015
import csv file of registration,
undergrad , and tuition waiver data
SQL Report
e-communications
@myVIP Page
inquiry form
surveys
reports and goal gauges
dashboards
AppReview
making hobsons
work for you
14. CONNECT CRM & RECRUITMENT
engage and inform contacts throughout the
recruitment funnel
Hobsons Workshop 2015
making hobsons
work for you
PROSPECTS
INQUIRIES
APPLICANTS
APPLICANTS W/ COMPLETE FILES
ACCEPTS
OFFER ACCEPTED
MATRICULANTS
points of
entry
15. CONNECT CRM & RECRUITMENT
engage and inform
150 emails
20-25 emails per contact
5 PR generated dept blurbs
4 check-in events
4 how I pay for grad school profiles
3 department events
2 virtual info sessions (intl)
2 university partnered events
1 graduate orientation
Hobsons Workshop 2015
making hobsons
work for you
16. CONNECT CRM & RECRUITMENT
Hobsons Workshop 2015
making hobsons
work for you
17. CRM DASHBOARD
Hobsons Workshop 2015
making hobsons
work for you
Connect Dashboards
real-time data related to enrollment targets
ability to drill down and export data
transparency - communications log and audit status
https://casgsu.askadmissions.net/sso/Sso/Login
18. Hobsons Workshop 2015
making hobsons
work for you
APPREVIEW
ApplyYourself AppReviewComplete applications
pushed to AppReview
REVIEW BUNDLE: program/term specific
Graduate Director Reviews Bundle as
Head Reviewer
FULL STATUS ACCEPTS:
Dean’s Full Status bundle for
final review via workflow
SPECIAL STATUS ACCEPTS:
Dean’s Special Status bundle
for final review via workflow
Routing Rules
(Single Review Pool)
DENIES/
WITHDRAWS
No further review
NOT
APPROVED
APPROVED
RECOMMEND FOR
OTHER PROGRAM
https://ar.applyyourself.com/
Hobsons defines themselves as an “innovative…” They serve over 9000 institutions in the k-12 and higher-ed systems. ApplyYourself is an application management system. AppReview is an application review system, and Connect CRM is constituent management platform…way to manage contacts across multiple channels
First hour about applyyourself – let’s start where the prospect or applicant starts
Used in department queries, pushed out to applicant, and available in Connect, including dashboards
Work with advisor to best define queries and exports that work for your process, keeping in mind how audit status and other fields available in search results can help narrow and prioritize
Once you narrow and prioritize you can connect and communicate, leaving emails for larger segments to be automated in the CRM
WHEN we’re trying to engage and connect
Examples of e-communications
@myVIP page is another tool to engage and inform the inquiry or applicant
