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Ad sale deck story
- 1. A smarter way to buy display Brand Name Name Lastname email@liveintent.com 212-792-5348 xXXX
- 2. What if you had access to display inventory that delivered: High viewability within premium content. Fraud free environments. Data and targeting that works across every device, screen and browser. Performance at 3-5X what you’re used to.
- 3. And what if it was all in the world’s largest, most popular digital channels?
- 4. It’s email
- 5. With LiveIntent, you can buy ads in email just like you do on the web, only with much higher standards
- 6. What do we mean by “higher standards”?
- 7. More than 750 of the US’s top brands and publishers
- 8. Ads seen within premium, uncluttered content High-quality content in uncluttered template Fewer ad slots Less scrolling
- 9. Subscribers are the most engaged audience Signed Up Opted In Opened email client Scanned Inbox Selected a trusted message Enables Images
- 10. Before LiveIntent: Everyone receives the same ad Jack@emailaddress.com Sarah@emailaddress.com Jill@emailaddress.com
- 11. After LiveIntent: Subscribers get targeted ads on open Jill@emailaddress.comSarah@emailaddress.comJack@emailaddress.com
- 12. How does it work?
- 13. The email address is the only digital ID tied to a real person – not a pixel or cookie
- 14. Your email address connects you to everything Age Gender Time of DayLocation Browser Category
- 15. Including your favorite brand and publishers Pub Logo
- 16. All our data and targeting is tied to a person’s hashed email address Age Gender Time of DayLocation Browser Category
- 17. Hashing emails protects subscriber privacy = = The Person An active, engaged human being The Email Address The online ID tied directly to that person The Hash The de-identified version of that data
- 18. The email address is the only digital ID tied to a real person – not a pixel or cookie Sarah@emailaddress.com
- 19. All our data and targeting is tied to a person’s email address, and therefore the person Age Gender Time of DayLocation Browser Category
- 20. That means…
- 21. You can use all the standard IAB ad units
- 22. You can buy through your demand side platform
- 23. You can use 3rd party data providers Consumer lifestyle, household finance and technology usage data Demographic, interest and purchase data B2B, demographic, interest and location data Attributive, demographic, financial and auto data 1st Party data onboarding and segmentation
- 24. And no matter how you buy or your goal…
- 25. Whenever a person you want to reach opens an email newsletter... Sarah@emailaddress.com
- 26. Our platform will analyze all the data tied to the email address of the person opening the email. Age Gender Time of DayLocation Browser Category To: Sarah@emailaddress.com
- 27. gender …and our machine learning algorithm will use that data and past performance data to optimize towards your goal. Your Goal browser exposure content device behavior CPMad size time age
- 28. All of this happens in hundredths of a second (that’s really real-time!)
- 29. And because the email address remains the same everywhere a person logs in. Desktop/laptop Tablet Smartphone
- 30. All our data, targeting and optimization works everywhere. To: Sarah@emailaddress.com
- 31. To: Jill@emailaddress.com So your ad is seen by the right person. To: Jake@emailaddress.com
- 32. At the right time. Every time. Everywhere. To: Jill@emailaddress.com
- 33. That’s how we deliver over 450 brands
- 34. A higher standard of display. 3-5x performance 100% cross-device 99%+ real people Our average click- through rate is .20% Login-based targeting works across every device Less than 1% of our impressions are fraud
Editor's Notes
- And what if it was all in the world’s largest, most popular digital channels? And what if I told you…
- More than 3.2 billion email accounts worldwide.
- And now, with LiveIntent, you can buy ads in email just like you do on the web, only with much higher standards.
- What are higher standards?
- Well, it starts with over 750 top brands and publishers. Publishers like Kraft, Meredith, The New York Times, Conde Nast. But the real secret isn’t in the content – although that is great – it’s in who’s opening that content.
- It connects you to everything you do online. You use it to register for Facebook, sign-onto Twitter, register your mobile devices, you need it when you make a purchase.
- It connects you to everything you do online. You use it to register for Facebook, sign-onto Twitter, register your mobile devices, you need it when you make a purchase.
- And you use it to subscribe to content sent by your favorite brands and publishers.
- And all of our data and targeting is tied to that email address of the person opening the email, and therefore, the person it belongs to. Not cookies. Not pixels. People. So that means..
- \
- So that means..
- You buy ads in email the same way you would buy web inventory, with all the same standard IAB ad units. Only in display. Ad samples of all standard IAB ad units.
- You can use any of these 3rd party data providers to provide demographic overlays and behavioral data targeting. And no matter what you buy -
- So that means..
- Our platform analyzes all the data that’s tied to that email address…