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The Future of Mental Wellbeing Services
A Case Study for London
Jennifer Bagehorn | Service Designer |
Livework
Gene Libow | Service Designer | Livework
Hi
we’re Jenn & Gene
from Livework
@jennbage
@genelibow
We’re here to speak with you about
mental wellbeing
Please raise your
hand if you...
Icons by Made by Made
There are some practices that can
help take the edge off.
Image by Louis Blythe on Unsplash
Take a seat
Image by Aakash Gautam on Unsplash
Digital Mental
Wellbeing
London has the UK’s highest levels of anxiety and
almost a third of Londoners report low happiness
levels with half describing themselves as anxious.
The Office of National Statistics Annual Population Survey 2012/13
Many Londoners are likely to have a common mental
difficulty. Of these only 24% are likely to be receiving
clinical help for their condition.
The Office of National Statistics Annual Population Survey 2012/13
£7.5bn is spent each year by health and social care
on treatment, benefits, education and criminal
justice. A further £10.4 bn is lost each year to
London business and society.
The London Mental Health report 2014, GLA
Service design at scale
Individuals
Greater London
United Kingdom
The business case
Is that the right solution?
We approached the project from
three different perspectives
User
needs
User
needs
Organisational
capabilities
User
needs
Business
impact
Organisational
capabilities
What do Londoners need?
Meet Christina
Photo by Alice Hampson on Unsplash
"I think lack of sleep will make you
anxious, and that does make you
depressed, and obviously because
of the trauma what happened, but I
just tried to sail through it and I
don't think it has gone away.”
"I do find online very helpful
though, and speaking to people
online is quite good… to see what
other people are going through and
that might help you, that your
situation is not so bad. Or maybe
that you are giving somebody
advice, that can help them as well,
that's a good thing.”
Meet Martin
Photo by Jesse Orrico on Unsplash
“I don’t really know what causes it,
but I know I sweat profusely when
I sleep at night. I don’t know why,
but it wakes me up.”
“I got my own house, that I own.…
but I’m not living in it since I split
with my wife. I get to see my child
every weekend, which is not ideal, I
used to love going home, helping
her with her homework….I’m back
living in the room that I grew up
in….It’s not ideal is it? That could
be a contributing factor, I don’t
know.”
We learned we needed
to take a different approach.
Meet Londoners
where they are.
How can we deliver this?
Integrate, don’t
duplicate.
Our vision. A world where mental wellbeing
services are distributed into the
environments where people already are.
Back to Martin
Becomes aware that he’s not alone
Finds out that help is out there
Discovers a service
Uses tools that work for him
Developes a routine
Gets consistent support
A distributed service
What impact can this have?
£7.5bn is spent each year by health and social care.
A further £10.4 bn is lost each year to London
business and society.
The London Mental Health report 2014, GLA
Reduce cost
on the system.
Meet
Londoners
where they are.
Reduce cost on
the system.
Integrate, don’t
duplicate.
As a start, to test our hypothesis, the
team has conducted a small study.
3,557 people clicked ads related to sleep
on Google, Facebook and Twitter.
Connect with someone like you
Seek out information
Try a new service
Photo by Nikko Macaspac on Unsplash
Reach out
Connect with us
@jennbage | jennifer@liveworkstudio.com
@genelibow | gene@liveworkstudio.com
Jennifer Bagehorn
Service Designer
Livework
Gene Libow
Service Designer
Livework

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The Future of Mental Wellbeing Services