1. PERSONAL BRAND EXPLORATION
Alex Hernandez
Project & Portfolio I: Week 1
October 3rd, 2021

2. Driven to accomplish any goal no matter the
circumstances. Adept planner who organizes well
individually or can coordinate with others. My skills
include good communication, resilience,
commercial awareness and adaptability. Honesty
and trust are the most important values for me it is
the blueprint for good business relationships. My
passions include live-streaming for charity and
engaging in social-justice activities.
IDENTITY

3. PROFESSION
Potential Job Titles:
• On Air Personality- PT- ESPN
1320
• Orange County Reporter, KABC-
TV
• Program Host- USC
BRAND ARCHETYPE – I outwork
my competition by also knowing
how to work with my peers. Always
willing to help others while letting
my work speak for my character.
Broadcast Announcer and Radio Disc Jockeys for
Arts, Design, Entertainment, Sports, and Media

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Sara Straus
Outreach Plan:
• I will prepare my social media posts to demonstrate
understanding of sports talk through that medium.
• Will reach out to make initial contact through LinkedIn.
• I expect to follow up after five days to give proper time
and consideration with a phone call to make the matter
more personal.
[Director, Branded Content &
Partnership Strategy] at [Fox
Sports]
Jermaine Walton
Outreach Plan:
• Prepare to show YouTube or work from portfolio to
show skills.
• Will reach out through email sending resume and
attached portfolio
• I will call within a week to provide time for a response.
[Global Marketing Executive
& Brand Leader] at [ESPN]
Rhonda Crichlow
Outreach Plan:
• I will prepare my prepare elevator pitch and other work
I’ve published through my portfolio.
• Will submit resume and cover letter along with calling to
schedule an appointment.
• Will email within three days and will do a follow-up call
within a week if no response is found.
[Rhonda Crichlow] at
[Charter Communications]

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Attain a job in the sports news, media and entertainment industry.
‣ I will land a position in a television network with sports programming. I will also
seek positions in the rising industry of e-sports gaming as a commentator
Mid Term: (2028)
• Becoming more involved in the major aspects of commentating positions
To be in a position more directly related to on-the-field operations ideally as on the
camera positions covering major events and broadcasts.
Long Term: (2040)
• Establishing my brand individually to reach out to other areas of major industry and business.
I want to be recognized above others in my field to be able to be available for the
opportunities in most major media outlets as an expert in my sports field. I have a
huge focus on basketball media positions which by this time I would like have to
established reputation for being a basketball analyst.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Leader
SOFT
HARD
Novice / Adept / Expert
Entrepreneurial Spirit Novice / Adept / Expert
Listens Well to Other’s Ideas Novice / Adept / Expert
Ambitious Novice / Adept / Expert
Believe in the Process
SOFT
HARD
Novice / Adept / Expert
Adaptable Novice / Adept / Expert
Communicator Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I never back down from any challenge. I
don’t stop pursuing a task relentlessly and
with utmost focus and passion. I have an
unrivaled work ethic that ensures efficient
completion of any goal
PROMISE

8. CREDENTIALS
Work Experience:
• Universal Studios Hollywood, Hilltop Operations
• Automotive Technician, Nissan
Education:
• High School Graduate with Honors, John Marshall High School
• Sportscasting, B.S., Full Sail University (Expected date of graduation May 2023)
Volunteer Work:
*Volunteer at Wage Justice Center of Los Angeles collecting
depositions
*Volunteer at Tenants Union of Los Angeles
Work Experience:
Played Basketball and Baseball at John Marshall High School

9. COMPETITION
Logan McDonald
Industry Experience:
experience writing in sports journalism through
thesportswave.net and also have lengthy social media
experience with an NFL analysis page on Instagram
@theprimetake.
Education:
• Virginia Polytechnic Institute
Leadership Experience:
• Writes for Virginia Tech Collegiate Times
• Producer for Virginia Tech Television
Skills and Proficiencies:
• Sports Enthusiast- 1 endorsement
• Writing- 1 endorsement
• Sports Industry
Alex Hernandez
Overall Online Presence:
• 154 Connections Has customized banner image.
Headshot is very professional. Published articles are
listed including Instagram posts
• Grade: Superior 94 out of 100
Industry Experience:
• Played basketball and baseball at
John Marshall High School
Education:
• Full Sail University, Sportscasting B.S.,
Leadership Experience:
Kiwanis Key Club Cabinet 2008 Treasurer Position
Skills and Proficiencies:
• Sports Writing
• Web Broadcasting
• Sports Coverage
Overall Online Presence:
• LinkedIn and Indeed Account for industry networking
• Twitch Streamer
• Grade 10 out of 100

10. COMPETITION
Sana Abbadi
Noteworthy Experience:
• Sr. Property Adviser/ CRM Specialist
Alex Hernandez
Industry Experience:
• Marketing Executive at Ayla Oasis
Development Company
Education:
Full Sail University
Skills and Proficiencies:
• Photoshop 36 endorsements
• Teamwork 27 endorsements
• Illustrator 26 endorsements
Overall Online Presence:
• 500 plus connections. Profile contains resume. LinkedIn
URL is customized very detailed with career information
• Grade: Superior, 88 out of 100
Industry Experience:
• Played basketball and baseball at
John Marshall High School
Education:
• Full Sail University, Sportscasting B.S.,
Leadership Experience:
Kiwanis Key Club Cabinet 2008 Treasurer Position
Skills and Proficiencies:
• Sports Writing
• Web Broadcasting
• Sports Coverage
Overall Online Presence:
• LinkedIn and Indeed Profile established Twitch
streamer
• Grade: average 70

11. BRAND POSITION
For sports media companies broadcasting
entertainment, I provide the best and most
efficient results because I work with integrity and
sheer will to succeed like no one else.
“LIVING LEGEND”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters 2022
• National Association of Sports Public Address
Announcers 2022
• TwitchCon 2022
Digital Marketing
• Primary Content: Online posts pertaining to relevant sport
topics to engage fans in conversations which include
comparisons and athlete controversies
• Primary Tools: I will use Instagram to have posts with fan
interaction as well as Twitch to make sports-talk streams to
interact live.
• Website: I will post more videos and clips of my published
work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has established themselves as
a professional broadcaster by 2023 to show me how to
make my mark in the industry.
Formal Education
• John Marshall High School graduated with honors,
2009
• Sportscasting major currently attending Full Sail
University graduating July 2023
Technical Skills
• National Association of Broadcasters State Leadership
Conference February 28, 2022
• State Of The Industry 2021 Virtual Conference
• National Sports Media 61st Annual Awards , December
2021
Soft Skills
• Learning Adobe Fonts (Formerly Typekit)- LinkedIn,
October 2021
• Adobe Color Essential Training, Adobe, October 2021

14. Alex Hernandez
You know how difficult it is producing good quality sports content? Well,
what I do is make content that stays with a viewer for a long time. In fact, I
have videos and published posts showing the diversity and proficiency of my
work.

15. REFERENCES
1. https://www.linkedin.com/in/sana-abbadi/
2. Girl/Guy Next Door Brand Archetype - Kaye Putnam |
Psychology Brand Strategy
2019EnglishKaye Putnam | Psychology Driven Brand
Strategist
3. 27-3011.00 - Broadcast Announcers and Radio Disc
Jockeys
English https://www.onetonline.org/link/summary/27-3011.00
4. https://www.linkedin.com/in/logan-macdonald-20966018a/