How to use Twitter to mitigate negative press coverage | Katie MacKinnon | April 2015

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Department for Communities and Local Government Local Digital Campaign

Presentation on using Twitter to help with the problem of negative coverage of temporarily closed beaches in Thanet. Presented by Katie MacKinnon, PR and Publicity Officer at Thanet District Council, at Really Useful Day: Social media for councils in Royal Tunbridge Wells on 22 April 2015.

Government & Nonprofit

How to use Twitter to mitigate
negative press coverage
Corporate Plan Update
March 2011
PR and Publicity Officer – Katie MacKinnon
22 April 2015

The Problem: Negative coverage of temporarily closed
beaches

The Solution/mitigation: getting local businesses on
board with a hashtag #Loveourbeaches

The results/Lessons learnt for the future

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