Case study on Lambeth Digi-buddies project, presented by Katy Briggs, Commissioning Manager at Lambeth Council, at Really Useful Day Warwick on 11 July 2014.

1. Lambeth Digi-buddies
11th July 2014
Katy Briggs
Commissioning Manager, Lambeth Council

2. Background – why did we do this?
• Started with Universal Credit and Financial Resilience
– Understanding needs
• Coproduction workshops
• Some ideas – based on existing examples

3. Designing the project
• Very small budget
• Coproduction!
– Made in Lambeth
– Workshops
• Expert group
• Using the resources available

4. • Started small
• Links with lots of teams/organisations
– JobCentre Plus
– Go-ON UK
– Housing
– Service user groups
– Libraries
• Marketing
- Twitter (@digibuddies)
- Leaflets, posters, adverts
Implementation

5. Developing the project
• Developing processes
• Changing marketing tactics
– Team meetings (internal and external)
– Awareness of venue staff
– Banners!
• ‘Teething’ issues
- Unreliable volunteers
- Uninterested learners
- Key partners not engaging

6. Digi-buddies - Now
• Still very small budget!
• Growing/changing venues
– Times
– Location
• Changing marketing tactics (again!)
• Website
– Go-ON UK www.digitalskills.com/lambeth
• Relationship with JobCentre Plus
• Incentives project

7. Lessons Learned
• Marketing is key!
– Consistency
– Getting it in the right places
• Choose your venues wisely
– Ensure all staff know and understand project
• Robust but flexible recruitment process
• Relationships with key partners are vital
• Be flexible – with project and expectations!

8. The Future
• Expanding in Southwark and Lewisham
– UC Pilot
• Expanding venues and times
• Sponsorship
• Linking with other projects
• Continuing to be flexible

9. Thank you
Any questions?
kbriggs@lambeth.gov.uk

10. Thank you
Any questions?
kbriggs@lambeth.gov.uk