This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.

1. © Constant Contact 2014
Harness the Power of Mobile
Email Marketing in a Multi-Device Era

2. Authorized Local Expert, Constant Contact
2
Lisa Perry
Perry Productions
Social Media Marketing
lisa@perryproductions.com
facebook.com/perryprosmm
@perryprosmm

3. 65%
of emails are opened
on a mobile device
Source: Litmus
3
Why are we here today?
Mobile internet usage
is growing fast

4. 4
Creating content with and for mobile
Is Email Still King?

5. 5
Why are we here today?
Mobile internet usage
is growing fast
The average person looks at their phone
150 times per daySource: PhoneArena.com

6. Work more
effectively
Consumers are
finding your
business
Do things faster
and smarter
What is Mobile Marketing?
Why is mobile so important
for small businesses?
6

7. 7
Engagement is…
7 touches to a prospect to
become a customer, member
or client.
The average user deems only
14% of their emails as “must
read now”
Email can be exhausting; how
do we change that?
ENGAGEMENT

8. 8
Mobile activities for small
businesses
Small, quick tasks are a great fit
Create
newsletters
with mobile
in mind
Post to
social
media
Check your
reports

9. 9
Mobile Email Marketing
Priorities for Emails with
Mobile in Mind
Subject Line
Teaser Line
Frequency
Coupons
Facebook Promos
Event Registration

10. 10
Mobile Email Marketing
Best Practices: Subject Lines
Be bright
Have fun!
Allusions: “49 Other Shades, You Might Have
Missed Out On”
Alliteration: “Simple Steps to Saving Money”
Chunking “The Few. The Proud. The Marines.”
Include numbers
Capitalization
Use the words: YOU or YOUR

11. 11
Mobile Email Marketing
Use Teaser Text
Mobile Devices
First lines of text display
as the teaser text
Provides additional
content that allude to
what you are
providing in your email

12. 12
Mobile Email Marketing
Best Practices: Frequency
Days
Tuesday-Thursday generally
Recent surveys show Mondays may be a new
favorite
Time of Day
10 a.m. – 2 p.m.
23.63% of email opens occur within the first hour
after delivery.
Frequency
Twice a month (average)
Could vary based off of segments and type of
email

13. Drive action with mobile marketing
13
70%want mobile
coupons
Source: SocialMediaToday.com

14. 14
A marketing effort
associated with Facebook
and other social networks,
where you drive customers
to take advantage of an offer
and specific call to action.
Drive action with mobile marketing
Offers and
promotions
Facebook
promotion

15. 15
Deals allow customers of
your business to enjoy a
product or service at a
discount.
Drive action with mobile marketing
Offers and
promotions
Local deal

16. 16
A digital coupon that’s sent
to your email list, is an
“open” offer, doesn’t require
a prior purchase, and is
easily shared via social
media.
Drive action with mobile marketing
Offers and
promotions
Trackable
coupon

17. 17
Invitations
Registration forms
Tickets and check-in
Online payment
Drive action with mobile marketing
Events

18. 18
80%of users delete
email that doesn’t
look good on mobile.
Source: Blue Hornet
30%of users unsubscribe
from email lists after
receiving mobile email that
doesn’t look good.
Source: Blue Hornet

19. 19
Mobile friendly emails
Avoid too
much text
Avoid multiple
columns
Avoid
tiny fonts

20. 20
Mobile friendly emails
Less text is
more
Keep it simple
with a single
column
Large fonts
are legible

21. 21
Mobile friendly emails
Avoid large, off-
screen image sizes
Don’t make calls to
action hard to find or
read

22. 22
Mobile friendly emails
Use clear and
easy calls to action
Size images to fit

23. 23
Send a test email to your
smartphone
Send it to a targeted list
Check your results
Creating content with and for mobile
Mobile Email
Strategy

24. 24
Take advantage of mobile
Tools to expand your list
Text to Join™
from Constant Contact
TXT
Scan to Join™
from Constant Contact
Exclusive Offers for Today’s Attendees
Offer Ends July 31, 2015
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25. Thank You!
• Available to speak to groups
• Small group workshops
• One-on-one consultations
• Strategic email marketing
• Social media marketing
• Website development
Lisa Perry
Perry Productions, 704-788-2949
lisa@perryproductions.com