This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx

1. © Constant Contact 2015
Email Marketing Best Practices

2. Jack Jostes
jack@ramblinjackson.com
facebook.com/ramblinjackson
@jackjostes
(303) 544-2125
ramblinjackson.com
President + CEO at Ramblin Jackson

3. Agenda
3
1. Why Email?
2. Email Marketing Best Practices
3. HowTo Get Started

4. Let me hear you moo if you’re
from Illinois or Wisconsin. *No booing

5. Class of 2008
Bachelor’s Degree in Communication
emphasis in Theatre,Journalism & English

6. a digital marketing + video production agency
Established 2009

7. Hundreds local business clients served since 2009!

8. © Constant Contact 2015
Contributing Author
Jack Jostes

9. © Constant Contact 2015
Jack Jostes
Constant Contact Authorized Local Expert

10. © Constant Contact 2015
Why Email?

11. 91%
of people
check their email
daily Source: Litmus
82%sign up for
email on brand
websites Source: Litmus
72%sign up
expecting
discounts Source: .slideshare.net/bluehornetemail
$44.25
average return for
every $1 spent on
email marketing Source: salesforce.com/blog/2013/07
3x higher
conversion rate than
social media Source: forbes.com/sites/mckinsey
Email marketing:

13. Real Local Case Studies

14. Case Study

15. Case Study
Email Marketing has been a great way to
get my name out in front of my existing
clients.
The guy who just rented out my VRBO for
a week called and said, “I think I’d like to
rent out that house you mention in your
newsletter.”
Mark Bossert
Bossert Residential

16. Case Study
Email Marketing helps remind our
customers of all the services we do.
We usually get 4 to 5 jobs within
the first 10 hours of sending out our
newsletter.
Becky Schultz
Flatirons Carpet & Upholstery

17. Key benefit: repeat business

18. First impressions
matter.

19. 19
Should your first impression be this: Or this?

20. 20
• Limited # of emails sent at once
• No formatting control
• No cohesive branding
• Potential SPAM complaints
• No tracking and reporting of email
results
1.Why email marketing?
Why regular email doesn’t work

21. Five Email Marketing Best Practices

22. 1) Write Strong Subject Lines

23. Email
Subject line
Winning the battle of priorities
2SECONDS 2WORDS 2TODAY

24. Email
Winning the battle of
priorities
Tomorrow: Need 3 Hammers –
Can You Help?
Joe’s Pet Store
Newsletter
ALERT: Help your dog beat the heat!
Children’s Classes Still time! Openings available for
children’s classes.
March Newsletter

25. Let me hear you snap
If you have a
smartphone in
your pocket.

26. 2) Format For Mobile

27. 3) Use Strong CallsTo Action

28. 4) Send the Right Message to the Right Market

32. 4) Send the Right Message to the Right Market

34. 5) Link to longer content on your website

36. Grow your list with your existing customers!

37. Train your staff to ask.
1. Start with what you’ve got
37
At the counter... Over the phone...
Use a signup link in
employee email
signatures
Use aText-to-Join
and have people
memorize it
It can make all the difference.

39. 39
Try a free trial of Constant Contact!
• Free Customer Support
• Free Marketing Coaching
• Social Media Integration Tools
• Analytics
• Has a local office in Loveland, CO
• Super Affordable - starting at only
$15.00/mo.

40. Get started in as
little as 10 minutes!

41. 41
Try a free trial of Constant Contact!
Sign up for a free,
60-day trial of Constant
Contact Email Marketing
No risk, no credit card required.
Get coaching and support, grow
our email lists, access to over
400+ templates, and measure
and track results
Toll-free: 866-876-8464
Email Marketing
60-Day Trial
FREE!
Speaker Feedback Form
Free “Website Match” Design
with purchase of an account.
30-Day Money Back Guarantee

42. © Constant Contact 2015
Thank you!
Questions during and after the event? Connect with us!
Authorized Local Expert
Jack Jostes