Local Search Masters was tasked with using the web to generate more admissions to the Nashville School of Massage Therapy. The study presents the results of that challenge.

1. Using the Web to Generate New Admissions
LSM Case Study | Nashville School of Massage Therapy |nashvilleschoolofmassagetherapy.com | Aug. 2014 – Dec. 2014

2. Challenge
The Nashville School of Massage Therapy opened its doors in July 2014
and needed to generate a sufficient number of new admissions for the
spring semester in a cost-effective manner. The school knew that
prospective students would be using Google to research different schools
within the greater Nashville area. They also knew that a majority of this
research would be done over the month of December. In order to get in
front of these prospective students, they needed their website at the top of
the organic search results for competitive keywords likely being performed
by their targeted audience.
Strategy Overview
Optimize their web presence and increase their website’s organic
positioning on competitive keywords performed by people searching for
“massage therapy schools” and “massage therapy continuing education”
in the greater Nashville area. We completed such tasks as:
Onsite SEO
Optimized their web presence so it’s easily indexed and interpreted by
search engines:
- Keyword placement.
- Meta Data.
- Internal linking structure.
- Sitemap.
- Social networks.
High
Organic
Ranking
Important
Keyword

3. Offsite SEO
Consulted on and/or built authoritative inbound links to their website from:
- Search engine profiles such as Google My Business,
Bing Local, & Yahoo Local.
- Directories such as Yelp, Foursquare, & White Pages.
- Local market-related sites such as the Nashville &
Williamson Chamber of Commerce.
- Industry-related sites such as massagetherapy.com.
- Educational-related sites such as American Massage
Therapy Association.
- Social networks such as Facebook & Google+.

4. Nashville School of Massage Therapy 1 28
Massage School in Nashville 2 98
Nashville Massage Classes 2 98
Massage Therapy School 2 98
Nashville Massage Training 2 98
Nashville School of Massage Therapy 1 99+
Massage School in Nashville 1 99+
Nashville Massage Classes 2 98
Massage Therapy School 2 98
Nashville Massage Training 2 98
Keyword KeywordDec. 2014
Ranking
Dec. 2014
Ranking
Ranking
Movement
Ranking
Movement
Google Local Google Maps
Results
Website Traffic
Click-To-Calls Form Submissions
Increase in New Users Per Week
Aug. 2014 - Dec. 2014
900%
Aug. 2014
20 Users Per Week
Dec. 2014
200 Users Per Week
Number of New Users Per Week from Aug. 2014 - Dec. 2014
58 Leads Originating from Organic Search
Results in the Last Month of December
20 38
NewUsers
Date
0
300
150
August1,2014 December31,2014
High organic rankings achieved on
a majority of designated keywords