9 steps to get the most out of your mobile marketing this holiday season.

1. Mobile planning,
holiday style
9 Steps to Set Yourself Up for
Success This Holiday Season

2. Hey! Have you
heard?
The holidays will be here soon!
Of course you have. And you know why
you need to be ready.
In 9 easy steps, you'll have your holiday
mobile marketing planning well
underway.

3. 1. Set up the parameters of your
campaigns.
You may already know what you want to offer your users
this year. But how are you going to measure success?
Once your goals are set:
1. Decide how you want to structure your campaigns.
2. Outline your A/B tests. Create control groups so you can compare
campaigns, audience response.
3. Highlight the metrics you want to focus on (click-throughs, conversion), and
how engagement influences overall impact.
Decide what your campaign goals are:
new users, increased conversions...

4. 2. Try something new.
New marketing puts user eyes back on your
brand.
Fresh copy & offers, or a campaign you haven’t
had the chance to try yet, like geofencing or rich
push notifications.
They could be just what you need to move the
needle, and keep up with your competitors.
Once you know what you want to test, it's time to
flesh out your testing strategy.

5. 3. Segment your audience now.
(And plan specific campaigns & offers for each audience.)
Segmenting your audiences means you can personalize your
marketing. And that gets you better marketing results: 800%
increase in opens kind of better.
Divide users into groups based on the actions they’ve taken in
your app.
WHY?
HOW?
New users.
Your most loyal users.
Users who haven’t interacted with
your app in a while.
Start with: .
Buyer history.
Previously viewed items.
Location.
then add:

6. 4. Use rich push
notifications.
Now you can add gifs, images, video,
and more to your push notifications. Is it
worth it? Rhetorical question.
65% of people are visual learners. rich media makes
your messages more compelling.
Illustrate your offers or shopping cart
reminders with an image to catch your user’s
attention and bring them into your app. You
can even use them for scannable coupons,
stored in app inboxes.

7. 5. Bring on the
geolocation.
Geolocation lets you send a personalized
message at the moment it makes the most impact.
If you have a brick-and-mortar location, that’s a
good place to start. You can also create them
around:
Events
Popular public spaces (Rockefeller tree?)
Competitor locations

8. 6. check up on your
checkout.
As your marketing starts paying off, more traffic
will go through your checkout. Make sure user
experience is up to par, and everything works,
or you’ll lose customers.
TRY:
Alternative payment. Services like PayPal and
Visa Checkout save users time, and increases
conversion.
Guest checkout. 85% of Demandware
platform checkouts are as “guest.”
Step-by-step tracking for shipping. Customers
expect real-time tracking for time-sensitive
gifts.

9. 7. Update your user
acquisition strategy.
Users are spending more, going to more
events, and looking for special offers,
making them more likely to make the
decision to download.
Utilize your email list, in-store signage,
or ads on the big social networks:
Instagram, Facebook, etc.

10. First impressions matter. Make it clear what your new users can
do with your app, and why that matters to them.
8. optimize your onboarding.
1. 2.

11. 9. Use other channels
to support mobile.
Create an email promotion with an incentive for
users who download your app.
Promote your app at events with a SMS
download link.
Use email to entice lapsed app users back in.

12. now, we're going to let you get
started.
Nothing makes us happier than
seeing apps succeed. With the
mobile marketing steps we set up
for you here, you’ll be set for a
strong holiday season!
Looking for even more mobile marketing ideas and
tips?
Head over to our blog and Resources page.