Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.

1. Why Apps Are The
New Loyalty Cards
Transform Your Retail Brand
From Digital to Mobile

2. Questions During The Webinar?
Tweet Us @Localytics using
#AppAnswers

3. Meet Your Hosts
Aaron Sawitsky
Product Marketing Manager
@Localytics
Michael Langguth
Co-Founder
@PoqCommerce

4. About Localytics
User Insights
Understand your users.
• Sessions & Events
• Conversion, Retention, LTV
• Attribution
• Profiles
• Web Analytics
Smart Targeting
Make every message personal.
• Audiences
• Predictions
• Personalized Messaging
Marketing Automation
Know what works & do more.
• Push
• In-App
• App Inbox
• Email
• Geofences
• Remarketing
• A/B Testing & True Impact
Localytics is a Mobile Engagement Platform:

5. About Poq

6. Agenda
The Rise of Mobile Commerce
Transitioning to Mobile
Retaining Your Mobile Shoppers
Key Takeaways, Q&A
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7. Let’s Take a Trip Down Memory Lane…

8. 2014
Mobile Commerce grows to become 24% of all
U.S. e-commerce.
- Internetretailer.com
2015
Mobile Commerce continues to grow and now
makes up 30% of all U.S. e-commerce.
- Internetretailer.com
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9. Now a Little Glimpse Into The Future…

10. 2016
Mobile will generate over $79 Billion in
commerce.
- BI Intelligence Report, 2016
2017
U.S. customers’ mobile engagement behavior
will drive mobile commerce revenue to 50% of
U.S. digital commerce revenue.
- Gartner, Inc.
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11. Okay, so you have to go Mobile…
How do you make the transition?
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12. 1. Touch all aspects of app commerce
2. Choose the right features
3. Leverage prebuilt third-party integrations
4. Decide on resources
5. Set realistic deadlines
5 Best Practices for going mobile:
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13. #1 App Commerce
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14. #AppAnswers

15. #2 Choose the Right Features
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16. There are 3 main categories of
features:
1. General shopping features
2. Personal & social features
3. In-store features
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17. General Shopping Features
• Wishlist
• Shoppable lookbooks
• Product zoom*
• Push notifications
• Search
• Filter*
• Sort
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18. Personal & Social Features
• Profile login
• Loyalty card integration
• Reviews*
• Set favourite store
• Set personal sizes
• Social media share*
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19. In-Store Features
• Barcode scanner
• Showing loyalty card in
store*
• Store directions
• Store mode
• Store stock checker*
#AppAnswers
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20. Shoppable Lookbook
• 2x higher AOV
• 2x longer browsing time
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21. Wishlist
• 1.8x higher conversion rate
• 3.6x longer browsing
• 5% lower AOV
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22. Social Media Share
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23. In-Store Loyalty
• 2.1x higher conversion rate
• 4.2x longer browsing
• Average AOV
#AppAnswers
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24. Recap: Basic Must-Have Features
General
• Wishlist
• Shoppable
Lookbooks
• Sort & Filter
• Product
Zoom
Personal & Social
• Social Share
• Reviews
In-Store
• Barcode Scanner
• Store Stock Checker
• Loyalty Card
Integration
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25. #3 Leverage the Ecosystem
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26. #AppAnswers

27. Reviews
• 3x higher conversion rate
• 5.3x longer browsing
• Average AOV
#AppAnswers
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28. Interactive Catalogues & Shop
Windows
• 20% higher AOV
• 1.8x longer browsing
#AppAnswers
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29. One-Click Checkout
• 3 seconds to buy
• Optional registration
• No passwords
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30. #4 Decide Which Resources
You Need
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31. Resource Decisions
Start by
Assigning a
Project Manager
Design
• In-House
• Systems Integrator
• Poq
Integration
• Tech support: In-house
or SI
• Front-end development:
In-house or Poq
Content & Testing
• In-House
• Agency
• QA Vendor
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32. #5 Set Realistic Deadlines
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33. Example Timelines
Boohoo: 12 weeks from signature to launch
• 5
integra*ons
with
back-­‐end
systems
and
third
party
technologies
• iOS
app
launch
12
weeks
from
signature
to
launch,
followed
by
Android
Launch
2
weeks
later
House of Fraser: 11 weeks from signature to launch
• 9 integrations with back-end systems and third party technologies
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34. #6 Integrate All Activities
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35. Push notification
Email
Home screen
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36. Once I have a mobile app, I’m
good to go, right?
Not so fast…
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37. 23%
of users abandon an app after
one use.
- Localytics, 2016
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38. 75%
of users abandon an app within
90 days of downloading it.
- Localytics, 2016
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39. There is good news though
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40. Users with push enabled average
3x more app
launches
than users with push disabled.
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41. In-App Messaging can improve
user retention by
46%
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42. Only
29%
of users will churn if they have
3 sessions in the first 3 days of
downloading your app.
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43. How to Retain Your Mobile
Shoppers
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44. The key to retention:
Create a mobile strategy that consistently
provides value to the user.
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45. Use analytics to learn where
users are finding value in your
app
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46. Use funnels to pinpoint where
users are dropping off on the path
to conversion
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47. Personalize engagement based
on a user’s shopping behaviors
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48. Onboard new users. Teach them
how to get the most out of your app
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49. Educate users on updates that
make your app even better
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50. Ask for feedback to improve the
customer experience and
increase app store ratings
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51. Use location to hyper-personalize
& improve the in-store experience
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52. Go beyond push and in-app
messages.
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53. A/B test your campaigns to see
what resonates.
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54. 1. Mobile continues to grow as a critical channel for retail
2. Certain features have an outsized impact on your app’s
performance.
3. Maintain a consistent experience across your mobile and digital
channels
4. Once you’ve built your app, retention will be one of your biggest
challenges
5. To retain users, you have to make sure your app consistently
provides value to your users
Key Takeaways
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55. Q&A
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