Have you ever made travel plans simply because of the powerful imagery or photography observed on poster designs? You need to invoke a similar reaction through your visuals. Make your designs powerful enough to garner the desired response. Given the travel hype among the millennials, it should not be too hard for travel businesses to generate unprecedented revenues, if they can get the right message across. Travel and tourism contributed an estimated US$ 7,580 billion in GDP, and added 277 million jobs to the global economy. In the US alone, the travel industry accounts for $134 billion in federal, state, and local taxes. Travel related expenditures grew 3.9 percent in 2013, and have been forecast to rise by 5.4 percent in 2017. Suffice it to say that the travel industry is booming in the United States, and indeed around the world, and it is high time travel businesses employed targeted visual marketing to capitalize on the trends.

1. With
Increase
Futuristic
Travel poster
2014 US TRAVEL STATISTICS
59%
traveled
for leisure
41%
traveled
for business
References
http://fontsinuse.com
https://www.ahla.com/
https://www.warc.com
http://www.statista.com
BE SURE WHAT YOU WANT
YOUR AUDIENCE TO DO!
USE ORIGINAL PHOTOGRAPHY
IN PROMOTIONS
MAKE YOUR VISUALS
POWERFUL
USE FONTS & TYPEFACES
INTELLIGENTLY
CREATE ENGAGING
VISUALS
Establish an effective Call to
Action (CTA)
Popular CTAs: “Get Luxury
Package”,“Book Now”,and
“Reserve Today”
Creative CTAs: Go to Image
Gallery, Read About Other
Travelers’ Experiences, and
Make Your Travels Memorable
Hire professional photographers
Let photography tell the
destination’s story
Make it scenic: Use professional
software like Illustrator, Adobe
Lightroom, and Photoshop
Avoid vector; use raster images
Post live size images to connect
with your target market
Maintain balance and harmony
using design elements: Space,
Texture, Typography, Scale, Grids,
and Lines
Read about typography and
use it effectively
Use fonts from one type family for
maintaining consistency
Make an impact through travel fonts:
Molda, Garde Gothic, ITC Avant,
Lydian, Adobe Caslon, and Cera.
Let your audience speak up!
Opt for user-oriented interactive
design ideas
Personalize with punch lines:
“Now or never!”, “You were born
to do more than just paying bills”,
“Explore or doom yourself to routine”
GET A GRIP OVER
COLOR PSYCHOLOGY
Use color palette
Understand the cultural meaning
of colors
Travel color combos: Blue and
Green, White and Hazel, Brown
and White, Sandy with Turquoise.
Yes! Travel is the most popular business in the
U.S. However, without effective designs, it is
nearly impossible to gauge the target
audience’s interest. This infographic will help
you nail your poster designs and generate
maximum engagement.
Do you know that resident
and international travelers
in the United States spend
an average of
$101.4
million
an hour
$1.7
million
a minute
$28,154
a second?
$2.4
billion
a day
PUNCH
LINE
GET NOW

2. With
Increase
Futuristic
Travel poster
2014 US TRAVEL STATISTICS
59%
traveled
for leisure
41%
traveled
for business
Yes! Travel is the most popular business in US.
However, without effective designs, it is nearly
impossible to gauge the target audience
interest. This infographic will help you nail your
poster designs and generate maximum
engagement.
Do you know that resident
and international travelers
in the United States spend
an average of
$101.4
million
an hour
$1.7
million
a minute
$28,154
a second?
$2.4
billion
a day
References
http://fontsinuse.com
https://www.ahla.com/
https://www.warc.com
http://www.statista.com
BE SURE WHAT YOU WANT
YOUR AUDIENCE TO DO!
USE ORIGINAL PHOTOGRAPHY
IN PROMOTIONS
MAKE YOUR VISUALS
POWERFUL
INTELLIGENTLY USE
FONTS AND TYPEFACES
CREATE ENGAGING
VISUALS
Establish an effective Call to
Action (CTA)
Popular CTAs: “Get Luxury
Package”,“Book Now”,and
“Reserve Today”
Creative CTAs: Go to Image
Gallery,Read About Other
Travelers Experiences, and
Make Your Travel Memorable
Hire professional photographers
Let photography tell the story of
destination
Make it scenic: Use professional
software like Illustrator, Adobe
Lightroom and Photoshop
Avoid vector; use raster images
Post live size images to connect
with your target market
Maintain balance and harmony
using design elements: Space,
Texture, Typography, Scale, Grids
and Lines
Read about the typography and
effectively use it
Use fonts from one type family for
maintaining consistency
Make an impact through travel fonts:
Molda, Garde Gothic, ITC Avant,
Lydian, Adobe Caslon and Cera.
Let your audience speak up!
Opt for user-oriented interactive
design ideas
Personalize with punch lines:
“Now or never!”, “You were born
to do more than just paying bills”,
“Explore or doom yourself to routine”
GET A GRIP OVER
COLOR PSYCHOLOGY
Use color palette
Understand the cultural meaning
of colors
Travel colors combo: Blue and
Green, White and Hazel, Brown
and White, Sandy with Turquoise.
PUNCH
LINE
TRAVEL
FONTS