The document discusses graphic design considerations for movie posters across different genres. It provides tips on typography styles, color schemes, image types, effects, and compositions for genres like action, comedy, fantasy, romance, science fiction, and horror/thriller. The goal is to give designers guidance on conveying the right mood and information for each genre through strategic visual design choices in posters.

1. Enacting Graphic Design
In Movie Posters
BEHIND
THE
SCENES

2. Making a movie poster ain’t a joke!
Not even if it’s a funny movie

3. The challenge for a designer involves:
Giving a title treatment that’s easy for the public to understand
Without compromising on creativity, aesthetics and idea.

4. Woah! That’s tricky.
What do you think?

5. Movie posters are your marketing
weapon, make an impact.
GET A CUSTOM POSTER DESIGN

6. So what goes in the making of a
jaw-dropping film poster.
More than what you think

7. Movie Genres
and Poster
Design
Investigation

8. Genre Action Movies

10. Typography Style

11. Capitalized and bold for emphasis
Sans serif for contrast with imagery
Slanted text adds action and movement

12. Color Schemes

13. Mixing color temperature: using warm and cool colors
Classic combination: red, black and white
VS.

14. Image Types

15. Symmetrical to show two protagonists or evil vs hero
One man show to focus on the main subject
Dramatic landscape: ruined buildings, weapons and machines

16. Effects

17. Neon laser and thunder light
Shooting meteorites or debris
Theatrical smoke and clouds

18. Bright highlights and glows
Fire and/or bomb blast effects

19. Composition

20. Two-point perspective to show 3 or more people
One-point perspective for visual impact/emphasis

21. Genre Comedy

23. Typography Style

24. Warped text: fish eye or arc etc.
Flat colored/ alternative colors for title
Shadow, outlines and glow

25. Color Schemes

26. Cliché palette – blue, white, yellow, red
Pink for romantic, playfulness or feminine touch
Three color palette for simpler appearance

27. Image Types

28. Portrait images – focus on face expressions
White flat background without texture

29. Effects

30. Backlighting using radial or linear gradients
GET A CUSTOM POSTER DESIGN

31. Composition

32. Rule of thirds: focus on main elements
Overlap perspective for visual depth

33. Genre Fantasy

35. Typography Style

36. Customized typeface for movie title
Linear gradient, and 3D or beveled font
Also Explore: Free Disney movies font download

37. Color Schemes

38. Cool colors: blue, cyan, violet, gray, green
Warm colors: rust, orange, yellow, red
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39. Image Types

40. Eccentric and surreal photo manipulation
Landscapes: forest, kingdom, warfare, sky, sea
Also Explore: Make stunning designs using graphic design trends

41. Effects

42. Light effects: color streaks, white glows, sparkles
Mystical and mythical FX for backgrounds

43. Kicker light effect for foreground faces
Mystical FX for backgrounds
Soft light for subtle illumination
Composition

44. Linear perspective for suspense, focus, distance
Triangular layout to show more than 2 characters

45. Genre Romance

47. Typography Style

48. Serif, sans serif, bold and thin
Placement: 2/3rd of a poster or halfway
Use text alignment to split images

49. Color Schemes

50. Pastel tints for a soft and calm look
Analogous colors: green and blue

51. Source of light: excessive use of neutral colors, subtle glows
Warm tones: sepia monochrome palette

52. Image Types

53. Close-up couple photographs
Closed eyes and smiling photos
GET A CUSTOM POSTER DESIGN

54. Effects

55. Lomographic photo effect for unique coloring
White background highlighting

56. Composition

57. Symmetry via movie characters
Various grid layouts to show different photo shots

58. Genre Science Fiction

60. Typography Style

61. Tailor-made typography style for movie titles
Gradient, outlines, outer glows or 3D

62. Color Schemes

63. Neon multi-colors: blue, cyan and green
Excessive use of black with colored highlights

64. Image Types

65. Futuristic and extra-terrestrial elements

66. Effects

67. Eye light for radial effect
Force field effect to show collision

68. Streak light effect to set the ambience

69. Composition

70. Triangular layout for compact foreground

71. Genre Horror/Thriller

73. Typography Style

74. Grunge: scratched, speckled, textured
Bleeding typeface to signify blood
Paint brush style: jagged edges, rough strokes

75. Color Schemes

76. Main color: black, gray, red, blue
Monochrome or extreme contrast
Also Explore: How to make color schemes for design harmony

77. Image Types

78. Extreme close-up body parts: destructed, masked
Gruesome images: lifeless tree, haunted house, grunge wall

79. The hidden face: long hair in front, darkness
GET A CUSTOM POSTER DESIGN

80. Effects

81. Under light effects on face to create shadows
Omni light effects to show isolation, mystery

82. Night vision, anaglyph image stereogram effects
Wispy spirit for ghost movies

83. Composition

84. Balance: Asymmetrical to show dominant element
Linear perspective: make objects appear, show seclusion

85. Did we miss out on
anything?

86. http://www.logodesignguru.com/