Packaging design trends for businesses who want to accentuate the look of their products - make your packaging functional and aesthetically strong! Give it that extra edge with these trends for 2017. Bookmark them because the New Year is almost here.

1. A beautiful design is outright useless if it isn’t functional. Thus, in a time when people are continuously stressing on making
design stylish and convenient, we bring you innovative packaging design trends that’ll change your world in 2017-2018.
(2017-2018) Packaging Design Trends Prediction
– A Mashup of Function and Aesthetics
Glossary*
(CAGR) Compound Annual Growth Rate: year-over-year growth rate of an investment over a specified
period of time. (Investopedia)
(NFC) Near-field communication
(RFID) Radio frequency identification
(BLE) Bluetooth low-energy
Sources:
http://www.smitherspira.com/news/2013/december/the-shift-from-rigid-to-flexible-packaging
http://bgr.com/2016/08/17/pizza-hut-playable-dj-pizza-box/
http://scholarworks.rit.edu/cgi/viewcontent.cgi?article=1034&context=japr
http://www.notey.com/@natureworldnews_unofficial/exter-
nal/9045352/earth-day-genius-renewable-packaging-made-of-mushrooms-to-replace-styrofoam.html
https://brandfolder.com/blog/shared-story/4-packaging-design-trends-to-watch-in-2016/
http://www.forbes.com/sites/millystilinovic/2016/06/16/premiumisation-the-most-affluent-retail-trend-of-2016/#239ea4f85d07
http://www.pearlfisher.com/live/perspectives/what-is-premiumisation/
http://octoberink.com/how-to-use-patterns-in-branding/
http://www.marketingprofs.com/chirp/2014/25957/how-product-packaging-affects-buying-decisions-infographic
http://www.packworld.com/trends-and-issues/global/indian-packaging-industry-turnover-reach-32-billion-2020
http://www.statista.com/statistics/296534/organic-packaged-food-market-size-forecast-in-the-untied-kingdom-uk-split/
http://www.slideshare.net/Adrienna/business-trends-and-opportunities-in-the-global-packaging-market
http://www.technavio.com/report/global-packaging-global-packa-
ging-tapes-market-2016-2020?utm_source=T4&utm_medium=BW&utm_campaign=Media
http://www.packagingstrategies.com/articles/88536-world-de-
mand-for-corrugated-boxes-to-approach-260-billion-square-meters-in-2019
http://www.epro-plasticsrecycling.org/article/142/plastic_pac-
kaging_statistics_2010_65_9_recovered_in_2010_full_diversion_from_landfill_within_2020_possible
FUTURE DESIGN TRENDS
With the changing scope of technology, atmospheric concern
and design innovations - package designers, printers and
assemblers are considering new ways to make packaging beautiful
and practical. PACKAGING DESIGN SUCCESS DEPENDS ON
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Color Material Typography
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Label InnovationContent
Nostalgic Packaging
We’ve been hearing about retro and vintage packaging
trends – yes, brands are taking their customers to a time in
past. Old-fashioned lettering, ornaments and colors are back in
fashion.
Pattern Printing
Repeating basic shapes and fonts to draw geometric or floral
patterns on packaging for a cohesive and sui generis
appearance. For example, Corinne Cosmetics and Kindo Shop
use patterns for interest.
Customized Shapes
To enrich creativity in the industry, designers are customizing
the shapes of package designs according to product usage
and/or flavor. These can be defined shapes or free style.
Renewable Materials
Consumers and brands have become environment conscious.
Renewable packaging is made with biodegradable materials like
wood fiber, shrimp shells, mushrooms or sugarcane to
replace harmful polymers.
Premiumisation
There are two aspects of this: 1) making luxurious or quality
items accessible to masses, and 2) adding a personalized touch
to the packaging. Premium packaging is quality oriented,
affordable and attractive.
Industry: milk, fruits and vegetables, beauty,
beverages
Fact: 7% growth in CAGR of global recyclable
packaging materials through 2020
Themed Design
It looks like brands are becoming aware of social rights and h
oliday celebrations. Skittles designed a black and white
packaging for gay pride. Also, Coca-Cola bottle label formed into
a Christmas gift ribbon.
Corrugated Packing
Packaging that can somewhat imitate the shape of an object or
be rigid and flexible as and when needed. The conforming
cardboard with triangulated perforations idea was first
designed by Patrick Sung.
Resealable Lid
A great option for branding until the product is finished. A
resealable label covers the rigid packaging to ensure fresh
items don’t go stale. This is an opportunity for brands to make
their identity memorable.
Typography Intensive
Typography isn’t only used to label products, those are in fact
the text and font. Typography is being used to create 2D
textures and patterns to cover the packaging material of the
product.
Humanization
Adding a human element in design. This can be done by either
using photographs of human beings, or by addressing their
problems visually by using 2D and 3D design techniques in
packaging.
Tailor-made Illustrations
Everyone wants to look unique. Designers like Steven
Harrington play a role here. Custom illustrations are made on
packaging to make packaging idiosyncratic, whimsical, or
cultural etc.
Re-usable Containers
Instead of buying a product and throwing away its packaging,
brands will switch to making a package design that consumers
can re-purpose for decoration, education or entertainment. For
example, “the world’s first playable DJ pizza box” by Pizza Hut and
Novalia.
Licensed Package Designs
Designing themed packaging adds value to your product and
attracts all those fans that reside within your consumers. But,
don’t lose your brand identity.
Rigid Flexible Hybrids
Brands will combine rigid and flexible materials to make package
designs that are more hands-on, modern and attractive. This will
reduce costs and give an innovative edge to packaging.
Anthropomorphic packaging
With this approach package designs are transformed into human
and animal forms via their shape or copy text. Brands will start
molding their packaging into mundane objects.
Augmented Reality
Packaging manufacturers can visualize packaging prototypes in
3D. This reduces cost of developing physical models and
accelerates design process. For consumers, it increases interest
and engagement.
Sneak-Peek
Seeing an item in picture is different from reality. This kind of
packaging has a small section, you can open to get a sneak-peek
of the product or you can see through a transparent sheet.
Textured Packing
Add texture on packaging and labeling to focus on sensory
organs, i.e. enhance the feel. You can use emboss and deboss,
textured paper, or custom materials like jute, leather, wood and
silk.
Extreme Minimalism
Minimalism is exceeding all boundaries. Brands are stripping
most graphic elements and sticking to ultra-minimal imagery
and text. In future, solid products won’t even have a packaging;
just the label.
Basic Paper Packing
Brands will go back to basics. Designers will cover products with
simple paper, that’ll resemble a wrapping paper. This packaging
will be skintight and may cover full or half of the product.
Industry: houseware, beverage, clothing, fast food
Fact: 870,109 tonnes of packaging waste was
generated in Ireland in 2013
Pun and Humor
Brands are using the “laughing strategy” to create copy text or
visuals for their product packaging. Clever and quirky designs
evoke emotional responses. And exaggeration in packaging is a
form of imagination.
Smart Digital Packaging
Combining creative solutions with active and intelligent packag-
ing to connect product packaging with digital devices. This is to
improve purchasing experience. Three types of smart packaging
will conquer: NFC, RFID and BLE
Industry: mobile phones, medicine, liquor, fresh
baked items, online products
Fact: 4.9% CAGR in smart packaging market size
during 2014 – 2022
Industry: takeaway food, technology, dairy
products
Fact: 11.73% growth in global vials packaging
market from 2016 to 2020
Industry: baked goods, coffee and tea, sauces
Fact: Over $80 billion growth in pharmaceutical
packaging market by 2020
Industry: cutlery, confectionery, snack foods:
biscuits, chips
Fact: By 2020, packaging will become over a
$1 trillion business
Industry: consumer products, children’s books
Fact: $4.5 million increase in revenue of Germany
packaging services by 2017
Industry: candy and chocolate, tea bags, perfume
Fact: $16.9 billion dollar growth in North American
packaging market by 2017
Industry: perfume, luxury brands, chocolates
Fact: $1.68 million increase in retail sales in U.K.
by 2017
Industry: mobile phone covers, kids’ plastic ware,
beverage
Fact: £11 billion annual sales of UK Packaging
Manufacturing Industry
Industry: preservative food containers, fast food,
gift items
Fact: $6.8 billion rise in packaging and labeling
services revenue in U.S. by 2017
Industry: soap and shampoo, condiments, milk
Fact: $351 billion growth in flexible packaging
market by 2018
Industry: beverage, food takeaways, dairy, beauty
Fact: $7.79 billion increase in packaging revenue in
UK by the end of 2016
Industry: beverage, food takeaways, dairy, beauty
Fact: $7.79 billion increase in packaging revenue in
UK by the end of 2016
Industry: beverage, food takeaways, dairy, beauty
Fact: $7.79 billion increase in packaging revenue in
UK by the end of 2016
Industry: liquor, chocolates, coffee
Fact: $32 billion growth in Indian packaging
industry expected by 2020
Industry: bakery, cosmetics, kids fashion
Fact: 85% of product buying decision is based on
packaging
Industry: fashion, alcoholic beverage, food
Fact: 52% of online consumers prefer premium
packaging
Industry: food and beverage
Fact: 3.1% per annum gain in Mexico packaging
industry by 2017
Industry: dairy products, homeware, takeaways
Fact: 3.7% annual increase in corrugated boxes
demand through 2019
Industry: fresh food, bakery items, fruits and
vegetables, confectionaries
Fact: 42% increase in market share of parcel tapes
by 2020
Industry: food and beverage, takeaways
Fact: 100% recovery of all plastic waste announced
by Plastics Europe by 2020
Industry: consumer products, hair & beauty
Fact: $305,955 million gain in 2019 for food
packaging market
Industry: special edition products, luxury brands
Fact: 5% annual growth in global packaging tapes
market by 2020