1. Working Together to
Drive Digital Radio
Mark Friend
July 2013

2. Driving Digital Radio is a choice
1. Radio needs to go digital
– Analogue status quo not sustainable
– FM is full
2. Broadcast digital is critical for radio to stay relevant
3. All the key digital platforms matter
4. Must be public/commercial/government effort

3. 52% of the UK now listens digitally

4. FM
99%
NATIONAL DAB
94%
LOCAL DAB
68%
BBC’s current coverage

8. Radio was at the forefront of innovation
1995 2000 2005 2010 2015
Transistor
Radio
1955
Online
streams
Via DTV
BBC Radio Player
Streaming
Podcasts
Smartphone
Apps
1985
Games consoles
Source: Illustrative dates
?
Wind-up Radio

9. Other industries innovating faster
• Content: commercial radio less distinctive than 10 years ago
• Device innovation: Radio devices slower to innovate
• Social media: new form of companionship and rapid information
• Music streaming is a viable alternative to Radio

10. WE MUST WORK TOGETHER

11. 1. Work together across your portfolio

12. ANALOGUE/DIG. DIGITAL ONLY

17. The first
truly digital
Glastonbury

18. Combined on-
air team

19. Similar portfolio approach with radio,
but 25% more hours than 2011
Radio 1 & 1Xtra: Glastonbury at night and
relevant R1 artists (21 hours)
6 Music: Alternative
Glastonbury (24 hours)
Radio 2: The best bits to the broadest
possible audience (19 hours)

20. 120+
performances

21. The first
truly digital
Glastonbury
Live streams from
6 key stages

22. Tablet
Across
4 screens

25. Social Media
Authentic voice
Quality > quantity
User dialogue

26. Live Radio Re-imagined

27. 2. Work together - UK Radio industry
• Planning

28. Digital Radio UK
Composition:
BBC and UK Commercial Radio
Car and Radio Manufacturers
Work with Government and Ofcom
Objectives:
Accelerating the growth of digital radio
Getting digital radio in cars
Planning a future digital radio switchover

29. 2. Work together - UK Radio industry
• Planning
• Manufacturers

31. Car manufacturers

32. 2. Work together - UK Radio industry
• Planning
• Manufacturers
• Marketing

33. D Love
• D Love – digital radio evangelist
• Unique collaboration
• BBC TV and radio airtime
• Commercial radio airtime
• Retailer point of sale
• Multi-platform approach

34. 2. Work together - UK Radio industry
• Planning
• Manufacturers
• Marketing
• Radioplayer

35. Radioplayer
• Make IP listening simpler and more consistent
• Stretch analogue listeners to digital and attract light listeners
• Grow overall radio listening with more frequent consumption
on more devices
popular
presets
location
tags

36. 3. Work together internationally
• Mobile

37. We aim for FM/DAB+/IP radio in mobiles
• Radio was popular on FM-enabled mobiles
• Cost free listening
• Enhance public safety e.g. emergency messages
• Reduces pressure on congested data networks
• Good selling point for mobiles (with the right UI)
• Speeds up innovation and the switch to digital

38. This requires international collaboration
• Working with the EBU Radio Team
• Strong focus on smart UI

39. 3. Work together internationally
• Mobile
• Hybrid Radio

40. Hybrid Radio – Broadcast meets IP

41. Hybrid Radio – Broadcast meets IP

42. Hybrid Radio – Broadcast meets IP

43. Hybrid Radio – Broadcast meets IP

44. Hybrid Radio – Broadcast meets IP

45. 3. Work together internationally
• Mobile
• Hybrid Radio
• Connected Car

46. 0
10
20
30
40
50
60
70
80
90
100
Q1
2004
Q1
2006
Q1
2008
Q1
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
RAJAR, 3 months, 15+
%ofadultslisteningtoradio Radio in cars is stronger than ever

47. Connected car – opportunity & threat
Source:: SBD consulting
Radio just one consideration of many

48. • Voice control
• Minimise visual distraction
• Landscape view
• Simple navigation
• Simplify features
Redesigning for the car is complex

49. Open standards in development
But they’re not here/widely used yet!
• Proprietary approach from each VM
• Significant development cost for content partners

50. 1. Work together across your portfolio
2. Work together - UK Radio industry
3. Work together internationally

51. Working Together to
Drive Digital Radio
Mark Friend
July 2013