ITC Limited is an Indian conglomerate company headquartered in Kolkata, West Bengal that was founded in 1910. ITC's businesses include fast moving consumer goods, agriculture, hotels, packaging, paperboards, and information technology. Within fast moving consumer goods, ITC has major brands in cigarettes and tobacco, food, personal care, education, and safety matches. ITC's other sectors include agriculture and rural services, hotels ranging from luxury to budget brands, packaging products including carton boards and flexible packaging, paperboards and specialty papers, and information technology services.
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Marketing ppt
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2. ITC limited or Indian tobacco company limited is an indo-british
based company
Headquatered in kolkata , west bengal.
It was founded on august 24, 1910 by Henry overton wills and
william henry wills.
It’s diversified business includes:•
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Fast moving consumer goods (FMCG)
Agri business
Hotels
Packaging
Paperboards and speciality papers
Information technology
3. Fast moving consumer goods (FMCG)
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Cigarettes and cigars
Foods
Lifestyle retailing
Personal care
Education and stationary
Safety matches
4. Agri business
•Agri commodities and rural services.
•ITC’s Agri Business Division.
•ITC e-choupal:Fragmented farms,
Weak institutions.
Involvement of intermediaries.
Information asymmetry.
•Awards
5. Hotels
1. About ITC hotels
2. Classified under four distinct brands
Starwood hotels
Welcom hotels
fortune hotels
welcom heritage
3. Branded accomodation
4. Branded cuisine
5.Achievments
6. Packaging
ITC's Packaging & Printing Business is the largest value
added converter of paperboard packaging in South Asia.
ITC’s packaging business has major product lines:• carton board packaging.
•Flexible packaging.
•Tobacco packaging.
• Green packaging.
7. Paperboards and specially papers
•Introduction
•Some of the Paper board brands includes
Folding box boards
Solid bleached sulphate boards.
poly coated boards.
PLA coated boards.
Recycled boards
Fine papers
• Awards
