Privacy and good user experience on mobile are critical – after all, people need to trust and feel comfortable on their smartphones and tablets in order to use them! But questionable mobile advertising practices, such as adware, can get in the way of user privacy and experience, doing things like capturing personal information (i.e., email, location, address list, etc.) without proper notification and modifying phone settings and desktops without consent. While the majority of mobile ads are A-OK, as the industry grows, it needs to protect user privacy and excellent user experience. Beginning today, we’ll be flagging ad networks that we have newly classified as adware in Lookout Mobile Security.