1. Lorri A. Esnard
2601 Henry Hudson Pkwy #1F
Bronx, NY 10463
(H) 718-796-8060 (C) 718-986-6210
E-Mail: lorri.esnard@gmail.com
• Highly motivated, creative marketing leader with over twenty-five years of experience.
• Specific expertise in Brand Development, Advertising, Direct Marketing, Strategic Planning, Product
Development, Marketing Analysis, Digital and Social Engagement and e-Commerce.
• Proven ability to capture new markets, increase market share and implement multi-million dollar integrated
advertising campaigns.
• Strong personal character, insightful mind and a success-oriented attitude.
WPP Team BAC
Executive Vice President, Global Client Leader, Team Bank of America Jan 2013 – Present
• Lead a global, cross-functional interagency team of 100+ people who are responsible for bringing the best
of breed capabilities from WPP to Bank of America across marketing, communications and analytics.
• Create the communications vision and codify processes and tools for leading dialogue, collaboration and
execution of marketing initiatives across Bank of America and its 20+ agencies partners.
• Pioneer and implement measurable strategies that drive hard revenue goals and increase awareness at
national and global levels.
• A member of the WPP delegation to Davos (2014 and 2015).
BBDO
Executive Vice President, Omnicom Lead, FedEx July 2011 - Jan 2013
• Led seven agency integrated Omnicom team while developing new relationships with Omnicom partner
agencies. Also directly oversaw the BBDO NY agency team.
• Newly created role serving as the single point of contact with accountability for Team FedEx engagement
working directly with key clients at FedEx and the Omnicom agency leads.
• Delivered integrated creative solutions with speed and quality driven by a consistent strategy harnessing the
power of all channels and communications to achieve exponential impact for every dollar spent.
Senior Vice President, Brand Integration Director, BofA May 2008 – June 2011
• Responsible for the strategic development, integration and execution of all enterprise wide brand initiatives
for Bank of America.
• Developed an enterprise brand positioning, working in collaboration with the Bank of America and its key
agency resources worldwide that was instrumental in transitioning a consumer-banking giant into a global
financial services multi-brand holding company.
• As the lead brand agency of record, managed a roster of 20+ agencies worldwide in the development and
execution of marketing communications that extol the values of the enterprise through the demonstration of
its relevant product/service sub-brands.
The Talent Business
Talent Strategist, Account Services May 2007 – Apr 2008
• Participated in the development of an account services practice in New York with a unique business model
where performance was rewarded based on expertise, professionalism, quality of strategic advice, the
success of talent solutions delivered and not a straight traditional commission.
• Developed a talent base of the best account services personnel and matched that talent with the worldwide
needs of the most creative and innovative agencies around the globe.
• Provided clients with a unique overview of a holistic view of industry shifts, trends and realities that gave
context for strategic talent decision-making.

2. OGILVY
Senior Partner, Client Service Director, Amex Jan 2004 – Apr 2007
• Responsible for the ongoing revenue development of the agencies financial services portfolio through the
enhancement of existing client relationships and identification of new business opportunities.
• Managed a team of over 100 agency resources as the 360 Degree leader for OPEN, the small business
division of American Express responsible for the development of all brand, direct and digital marketing
communications while ensuring the integration of messages across all channels.
• Led the repositioning of the OPEN brand and the development of an integrated communications campaign
incorporating traditional approaches with a variety of emerging media channels.
CITIGROUP
Senior Vice President, Director of Brand Strategy and Integration July 2003 – Dec 2003
• Responsible for the development, implementation and integration of the branding, advertising and
communications strategies for all Citi Cards lines of business while supporting current business objectives.
• Assessed current brand equity by measuring internal and external performance through response analysis
measurement systems and translated business strategy and consumer attitudes into a brand action plan.
• Managed the annual budget, day-to-day relationship and ongoing evaluation of branding, advertising and
direct marketing agencies in support of full business integration.
Senior Vice President, Director of New Product Development Dec 2000 – June 2003
• Responsible for the creation and management of a new product development process for the entire Citi
Cards consumer credit card franchise ensuring integration of all business and marketing functions.
• Managed direct report staff and led cross-functional team in the development and implementation of ten
new product launches managing the systems development and marketing strategy including direct mail,
digital, advertising and public relations activities.
• Developed and maintained ongoing relationships with advertising and direct marketing agencies, consumer
research vendors and brand consultancy.
Vice President, eCiti Business-to-Business Electronic Commerce Aug 1997 – Nov 2000
• Responsible for the development and implementation of business-to-business eCommerce strategies
focusing on the Fortune 100, Government and Middle Markets segments.
• Managed the definition and development of an eCommerce platform driven by customer requirements,
market opportunity and time to market leveraging key technology partnerships.
• Created the product, marketing and business plans for related business-to-business eCommerce services.
Vice President of Marketing, Global Electronic Customer Delivery June 1995 to July 1997
• Responsible for the implementation of a marketing strategy for the global corporate cash management,
foreign exchange, security and trade services targeted at the Fortune 100 global marketplace.
• Created and implemented internal and external communication and training plans including sales
promotion, collateral, direct mail and events marketing.
• Managed creative development and execution of interactive marketing tools, demonstration software, on-
line help, electronic brochures, tutorials and documentation using innovative channels including the
Internet.
NEUBERGER & BERMAN MANAGEMENT
Assistant Vice President, Director of Communications Aug 1991 – May 1995
• Responsible for the creation and ongoing management of an internal direct marketing agency designed to
reduce costs and gain efficiencies over current agency relationships for a $10 billion mutual fund company.
• Recruited and trained staff of 25 to replace existing vendors and run internal operations including graphic
design, copywriting, print production, and fulfillment.
• Developed retail marketing strategy including the creation and implementation of a new brand identity
system, advertising, proactive public relations and customer communications plan.
• Introduced a new direct marketing strategy and implemented programs using database management tools to
increase market penetration and cross sell opportunities to existing shareholders.

3. CONNECTICUT SAVINGS BANK
Various Positions to Senior Director, Strategic Planning Mar 1983 – Jan 1990
• Senior Director Strategic Planning - Responsible for the development of a strategic planning process for
$10 billion mutual savings bank. Developed and implemented short and long-term marketing and financial
planning processes.
• Director Marketing Research - Responsible for revitalizing the market research efforts of retail banking
division.
• Electronic Distribution Systems Manager - Responsible for developing line extensions in the retail banking
division, including the introduction of electronic delivery systems for the branch network.
EDUCATION
City University of New York, Baruch College, 1991
Master of Business Administration in Marketing
University of New Haven, 1985
Bachelor of Science, Cum Laude, Computer Science