Go Measure with Google Analytics was an event hosted by Google in Sydney and Melbourne in Australia. The Go Measure event highlighted new developments with Google Analytics and how to make better use of your Google Analytics data and reports. This is Loves Data's 'Landing Page and Site Usability Tips' presentation at Go Measure with Google Analytics. The presentation includes three case studies highlighting how you can improve your landing pages and website to increase conversions and improve usability.

1. Landing Page &
Site Usability Tips
Benjamin Mangold
Search & Analytics Director, Loves Data
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4. Landing Pages
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9. Perfection
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11. Learn from others
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12. Case Study
nib Health Funds
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16. The winner…
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18. +32.17% Improvement
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19. Take Aways
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20. Important elements on
the top left
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21. Prioritise your landing
page elements
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22. Use colour to focus
attention
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23. Case Study
Amnesty International Australia
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27. The winner…
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29. +37.77% Improvement
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30. Take Aways
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31. Simplify the design of
your forms
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32. Only ask for what you
really need
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33. Make it look easy
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34. Case Study
BT Super for Life
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37. The winner…
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39. +61.70% Improvement
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40. Take Aways
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41. Headings are important
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42. Prioritise your content
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43. Make the task simple
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44. Getting Advanced
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45. Advanced Options
• Track form interactions and funnels using Event Tracking
• Custom multi-attribution for landing page and path analysis
• Visitor segmentation and content targeting
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46. It doesn’t
need to be complicated.
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49. +12.50% Improvement
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50. More Tips
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