1. Construction Of Adverts. Presented By Luci Mclean.

2. What Is An Advert? Advertising is a form of communication intended to persuade an audience. It is a way of communicating to an audience, not only selling ‘the product’ but gives the audience the idea of what the product could do.

3. MISE – EN – SCENE. Mise-en-scene are all the elements which appear on screen. The different elements are: C – Costume. L – Lighting. A – Actors/Actress’s. M – Make-Up. P – Props. S – Settings.

6. The photograph of ‘Britney Spears’ lying in the grass is very bright. Which catches the audiences eye.

7. Where as the photograph which is focusing on her face, the lighting effect is almost blue.

9. Another way that print adverts can grab the audience’s attention is by using Celebrity Endorsement.

11. As you can see if the picture to the left, her eye make-up is very dark, which makes her eyes stand out first.

15. AIDA – Attraction. First get their attention. Without attention, you can hardly persuade them of anything. You can get attention in many ways.

16. AIDA – Interest. Once you have their attention, sustain that attention by getting the other person interested. You can get their interest by: What’s happening in the advert. Making the advert interesting to watch.

17. AIDA – Desire. Once they are interested in the product you are advertising. The next step is to create a desire in them for them to want the product you are advertising.

18. AIDA – Action. This is the stage when they take action on their desires and go and buy the product you have been advertising.