1. Google Wallet Has Arrived
U.S. Bank Intros ‗Penny Auction‘ Card
Virtual ATMs Store Your Bank Details In The Clouds For Extra Security
PayPal Looks To Merchants As It Builds Mobile Payments Offering
And more

2. GOOGLE WALLET HAS
ARRIVED
VISA UNVEILS INCENTIVES
Google‘s mobile payment TO SPEED SHIFT TO MOBILE-
system, Google Wallet, is now
available to the public — for people PAYMENT SYSTEMS
who use Sprint Nexus S 4G phones
and Citi MasterCards at least. The Visa Inc. unveiled plans to encourage U.S.
near-field communication and retailers to shift to checkout systems that
contact-less payment system was let consumers pay using their mobile
expected to launch this summer. phones, as the biggest payment network
Google Wallet — along with Google aims to jump ahead of rivals and curb
Offers — is built on an open platform credit-card fraud.
that combines multiple credit cards, The company said it will let merchants that
loyalty programs and offers at the switch to credit-card readers supporting so-
point of sale. Payment is made by called EMV technology forego costly
swiping your smartphone at annual security certifications. Starting in
checkout. Essentially, Google is 2015, it will also stop requiring banks to
turning your phone into your wallet. reimburse most merchants for some types
The Google Wallet service must be associated with a Google account to of credit-card fraud, which can be
begin using it. After agreeing to terms and conditions and entering a PIN, prevented by using EMV systems, Visa
you can start the process of provisioning your cards to your account. Learn said in a statement yesterday.
more here. Visa wants to boost sales of new terminals
Source: mashable.com and arstechnica.com (picture) and accelerate the move to transactions
made via cell phones with near field
communication chips, an emerging
standard in mobile technology. When
tapped on the new readers, enabled
DEPARTMENT STORE
mobile phones can function like credit and
debit cards. Research firm Crone
EASES CHECK-OUT
Consulting LLC estimates that only about
200,000 of 6 million store terminals now
LINES WITH MOBILE
accept such contactless payments. Learn
more here.
TECHNOLOGY
Source: businessweek.com
Nordstrom recently rolled out 6,000 iPod Touches at 116 of its stores in an
effort to reduce check-out wait times. The US department store chain
already uses Apple iPads in its Personal Styling Department. The new iPod
Touches will be able to read credit cards and bar-codes. Consumers with
credit cards will be able to walk up to a store representative, purchase an
item on the spot, and receive an automatically e-mailed receipt. Retail
associates will also be able to obtain inventory information by scanning
item bar codes. The retailer plans on distributing equipped iPods to all of its
stores, as well as expanding the capabilities of these devices.
Source: psfk.com

3. ALLY BANK LAUNCHES
‘PEOPLE SENSE’
CAMPAIGN
Ally Bank is launching an ad campaign centering on the concept of "people
sense" -- which is doing what is right for customers because it also makes
good business sense.
TV, which breaks Sept. 19 at 9 p.m., includes the tagline "No nonsense.
Just people sense." The campaign also includes radio, print, digital and
outdoor advertising.
Since launching the Ally Bank brand in 2009, the online-only financial U.S. BANK INTROS ‘PENNY
services company has tried to offer customers industry-leading features AUCTION’ CARD
and service and this ad campaign illustrates that philosophy, says Sanjay
Gupta, chief marketing officer of Ally Financial Inc.
U.S. Bank and SkoreIt, a leader in the
In July, Ally Bank launched several new products and services including its online penny auction industry, have
debit rewards program, Ally Perks; a person-to-person payment service, launched a co-branded Visa Gift Card for
Popmoney; a 4-year term of its popular Raise Your Rate CD and a suite of SkoreIt Web site members.
IRA products.
In a penny auction, participants must pay a
Source: mediapost.com non-refundable fee to place a small
incremental bid. When the time expires,
the last participant to have placed a bid
wins the item and also pays the final
auction price, which is generally 80-99%
VIRTUAL ATMS STORE
lower than the retail price of the item.
The card is welcomed everywhere Visa
YOUR BANK DETAILS IN debit cards are accepted in the U.S.,
including online and mail order purchases.
THE CLOUDS FOR Gift cards in denominations ranging from
$25 to $500 are available for bidding and
EXTRA SECURITY
are personalized with either the bidder's
name or "A Gift for You" if the card is
intended to be a gift. The dollar amount
can also be embossed on the card.
Diebold, an ATM-maker company, has
Source: mediapost.com and
revealed the world‘s first ATM that uses
businesswire.com (picture)
virtualization technology. These virtual
ATMs use cloud computing technology by
relying on remote servers rather than built-
in computing resources. According to
reports, cloud-based cash machines offer
greater security, reliability and flexibility.
The virtual ATMs are still prototypes and were developed by Diebold in
partnership with VMware. It was unveiled at the VMworld 2011 expo.
Source: psfk.com and infocellar.com (picture)

4. SITE OFFERS CLARIFIED
BANKING FOR GROUPS
& SMALL BUSINESS
TEAMS
For groups of friends, shared expenses can be handled through sites such
as PayDivvy. Small businesses and teams, however, tend to need a more
structured approach. Billed as ―a revolutionary netbanking service for
creative projects and group activities,‖ Finnish Holvi aims to serve such UNIVERSAL PAYMENT
users with a raft of business-oriented functions.
NETWORK ‘OPENBUCKS’
New from the founders of Scred,Holvi aims to give small teams a better LETS YOU USE GIFT CARDS
understanding of how their money is spent and received. Users can create
a budget for their activities and see a graphical report of everything TO BUY DIGITAL GOODS
happening in real time, for instance. They can also build income by selling ONLINE
tickets and t-shirts, for example, and then see their bookkeeping updated in
real time. Expense claims can be received, fully tagged and categorized, New start-up Openbucks is looking to
and photos of receipts can even be uploaded directly to the site. provide the millions of people who can‘t get
Meanwhile, users can pay bills as they would with any internet bank; every credit cards (because they‘re too young or
payment is tagged and automatically updated to their budget reports. have bad credit, for example) with a way to
Source: springwise.com pay for goods online. Their method is gift
cards, and they‘re creating a ‗universal
payment network‘ that lets you use them to
buy digital goods and services.
The company has already partnered with
PAYPAL LOOKS TO
six brands (Subway, CVS, Circle K, Sports
Authority, Hess and CITGO) to offer gift
cards. When you visit a supported site, you
MERCHANTS AS IT simply enter the number on your card and
click submit, then the money will be
BUILDS MOBILE deducted from the card and you‘ll receive a
receipt.
PAYMENTS OFFERING At the moment these cards are accepted
by gaming companies like Mochi, Gaia
Online and BigPoint, and Openbucks has
plans to soon extend the digital goods they
While PayPal provided some more color around its push into mobile
can be used to purchase.
payments last week, a lot of details are still missing, such as how it will
enable in-store payments. Source: psfk.com and thenextweb.com
(picture)
PayPal pointed to the convergence of smartphones, social media, online
and offline shopping in a blog post last week that explained how the
company is trying to provide consumers with a better shopping and buying
experience. The company said it is rolling out a one-stop shop for
merchants to engage their customers directly during every part of the
shopping cycle, including generating demand for consumers through
location-based offers and making payments accessible from any device –
not just a mobile phone. Learn more here.
Source: mobilecommercedaily.com

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