MENA Region Is Gaining Five Million Consumers Per Year Countless challenges may cross your path to international retail success, however in real terms; there are just four potential gateways: Selecting a business model and strategic expansion plan Generating customer traffic (either in-store or online) Progressing prospects to the buying stage Getting your customers to return Live analysis of topics including location planning, pricing strategy, customer service, e-commerce and marketing will arm you with proven methods to convert your customers at each decision stage. Be privy to the latest industry advancements disclosed by the brand innovators themselves, in order to drive your sales, increase your profits and ultimately secure, protect and expand your brand.

1. Highest Retailer Representation Globally
UK
Italy
France and Germany
1
8
Russia
6
7
futureretail.ae
Percentage of Retailers Entering
EMEA By Sector
22%
19%
20%
12%
13%
8%
4%
1%
1%
MID-RANGE FASHION
3
2
4
US
9
Spain Saudi Arabia
LUXURY & BUSINESS FASHION
SPECIALIST CLOTHING
COFFEE & RESTAURANTS
OTHER
UAE
45 % 50 %+
40%+
Highest
spending:
VALUE & DENIM
KSA Qatar UAE
HOMEWARE & DEPARTMENT STORES
CONSUMER ELECTRONICS
SUPERMARKET
Source: How Global is the Business of Retail, CBRE, 2013
Foreign retailers found
success working with
local partners such as
Al Tayer, Alshaya, Rivoli Group, Majid Al
Futtaim, and Chalhoub.
Source: 2013 Global Retail Development Index, AT Kearney
MENA Region Is Gaining
Five Million
Consumers Per Year
34% of UAE
consumers
report making
online B2C
transactions
34%
E-commerce: From bricks to
clicks, Acuity Middle East, 2012
39%
60%
“A good e-commerce
website will see about a 2%
conversion rate the comparable
rate for a destination
bricks-and-mortar retail store
is 20% to 30%.”
Source: Jon Provisor, chief
information officer of Guidance, a
Marina del Rey
of consumers
globally prefer to
pay by cash.
of consumers In MENA prefer
to pay by cash.
Source: Ernst & Young's 2012 MENA Customer Barometer
Kuwait
UAE Remains Attractive
in Apparel Spending
4th
UAE
Globally
2nd
Globally
Newly available shopping
space is bolstering apparel
industry’s expansion.
48%
14%
By 2015 Dubai’s Gross
Leasable Area (GLA) will
increase by 14% and in
Abu Dhabi (where mall
space is scarce) GLA will
rise by 48%.
Source: 2013 Global Retail
Development Index, AT Kearney
Dubai
5
China
Abu Dhabi
KSA
6th
Globally
Source: 2013 Retail Apparel Index, A T Kearney
“In my opinion for this region,
there is even more opportunity
for M-Commerce. So many
people don’t have a laptop, but
they do have a phone.”
Source: Sonia Lekhal, Regional Marketing Director,
Souq.com

2. ?
?
Primary Drivers for Investment in
Technologies for Retail Organisations:
Other
2 in 5 consumers enter stores with
Improve
Product
Delivery Times
no set idea of what to purchase.
"These consumers are waiting to be influenced through
good customer service."
E-commerce: From bricks to clicks, Acuity Middle East, 2012
Consumers want
Create
Product
Awareness
Provide
Information/
Promotion
12%
Many retailers are testing the waters in UAE before
venturing into other markets due to:
Tourism
Increase
Customer
Touch Points
Ease of doing
business
will focus on
the following:
51%
22%
18%
Keep Pace
With
Competition
Increase
Inventory Choice
Source: What’s Driving Tomorrow’s Retail Experience? Motorola, 2012
Food = Largest Segment of
Consumer Expenditure in The Region
Sizeable retail
segment
Large expat
community
8%
16%
16%
Rewards for loyalty
Improve
Customer
Service
1%
14%
To help shape innovation
Payment options
Solve Staff
Shortages
GCC consumers expected
to continue spending on basic items
like food and education.
Retailers like Panda and Lulu
have taken a third of the time
to open 100 stores when
compared to Western
counterparts, such as Morrisons, Waitrose, and
Sainsburys.
Source: Dr Martin Fabel, Partner A.T.Kearney
• Costs
• Shrinkage
• Customer Complaints
• Operating Expenses
• Overtime
• Effort
• Manual Efforts
• Redundancy
• Employee Stress
• Conflict
Decreasing
Increasing
• Profit
• Sales Revenue
• Efficiency
• Customer Satisfaction
• Product Turnover
• Multiple Sales
• Employee Retention
• Shareholder Value
• Return on Opportunity
• Consistency
Who You Will Meet
Retailers
Retail Operators Mall Operators Store Designers
Facilities Managers
Legal Advisors
Investors/Financiers
Consultants
Professional Service
Providers
Technology
Providers
Discover How To Excel in The Following:
"Essentially, Future Retail
is a tool to improve your
bottom line."
Rizwan Asim,
SSC Al-Suwaidi Holding Company, KSA
Selecting a business model and strategic
expansion plan
Generating customer traffic (in store or
online)
Progressing prospects to the buying stage
Getting your customers to return