1. Evaluation Question 2 - How
effective is the combination of
your main product and ancillary
texts?

2. • During our media A level course, we had
to make a music video, a webpage and a
dig-pack. I wanted to have a theme of
London throughout all three of these,
therefore, I used images from the music
video and images that I had taken during
filming for my webpage and my final digi-
pack idea. This meant that I had a theme
going throughout everything I have
worked on this year and it meant that they
all linked with each other. Also, throughout
all three, I used dark images, however,
they all had bright lights and they stood

3. • The genre of the song that we chose to
make a music video to is indie hip-hop.
We were able to reflect this genre in the
music video and we ensured that our
ancillary tasks complemented it as we
used images from the video. Even though
our music video was mainly performance
based, it was also slightly narrative based
as the song is about a traveller in London
and we used that theme throughout the
music video, webpage and digi-pack,
therefore, it complemented the genre.

4. • The concept of synergy did not provide
any problems when creating our music
video and the ancillary tasks as we had
the same theme running throughout all
three which meant they could all link
together without there being any
problems.

5. • I made three designs for my digi-pack so that I
had more than one option for my final digi-pack.
Having three ideas meant that I could use a
range of the images I had taken and then I could
put them on to the digi-pack and decide which
one I preferred for my final idea. By doing this, it
meant that I had more of a choice for my digi-
pack and it meant that I could get use out of all
my images and then I could see which ones
looked the best as a digi-pack. For the two ideas
that I made that were not my final idea, I had
only used four images, whereas in the final idea,
I used five.

6. This would be the image for
This is my second where the CD goes. I chose
this image as it is a view of
design for my digi-pack. London Bridge which
demonstrates where we
filmed and it is an eye-
catching image of the view. I
For the first ED SHEERAN decided that the CD would
picture, I decided go here as it is an image
to use this image that will still be seen even
of Tayla, as it when the CD is covering it
showed the artist as there is such a big view
himself and also a of London in this image.
view of London
Bridge which The City
The A Team This would be the back
looked good as a Drunk
cover. I chose this image
front cover as it is U.N.I
as it is another picture of
eye-catching and Grade 8
Wake Me Up Tayla, which meant that
demonstrated Small Bump both the front and back
where we filmed This
cover involved an image
our music video. I Lego House
You Need Me of him. I included a list of
included Ed Kiss Me all of his songs from his
Sheeran’s name Give Me Love
recent album and I did it
and put it in white This image would be the inside image. It
in white writing so that it
so that it stood is an iconic sign of London. During the
matched the front cover.
out. video, we used many iconic signs of
I also added a barcode
London and we wanted London to be our
as it is the back cover of
theme throughout, therefore, I believed
the digi-pack.
that this image would be appropriate for
the inside image.

7. I used this image for where the CD will go because it is
This is my third design an image of the artist in the video walking towards the
for my digi-pack. bridge. I liked this image for this place on the digi-pack
because even when the CD is in, you would still see
London Bridge and when the CD is not in, the artist
would be seen which is the theme of this digi-pack.
I decided to use
this image as my
front cover as it
shows the artist
in a shot from the This image is an image
video. I decided
ED SHEERAN of the artist singing in
that for this idea I Piccadilly Circus. I
would have the The City
decided to use this for
artist in every The A Team
the back cover as it
Drunk
picture on the U.N.I shows that the artist is
digi-pack. I put Grade 8
doing what he does
his name in bold Wake Me Up
best, singing. I put an
Small Bump
in white so that it This image of a barcode on
stands out to the Lego House
the bottom and I put
audience. You Need Me
the list of song names
Kiss Me
on the left. I felt that
For the inside image, I decided to use a picture of that this image would be
artist looking into the camera. I felt that this would be good to use as the
a good image as it would make the audience feel as audience could interact
though he was looking at them. This image shows the with it as they know
artist looking quite powerful as the people around him him for his singing and
look a lot smaller than him making him look dominant. his voice.

8. I chose this image for the back cover of my digi-pack
as it is a really clear picture of the views of London I chose this image of the
This is my Bridge. Throughout the digi-pack I wanted dark underground sign for one of the
final design colours with the bright lights and this image portrays
inside images because I felt
that well. I then added the list of songs in white on the
for my digi- right hand side with the barcode underneath as it that it fit well with the theme I
pack. stood out and you could still see the view even was going for of London as it is
though the words were there. I then put Ed Sheeran’s an iconic symbol of London
name along the top in white so that it stood out as and was used throughout the
well as the view still being on show to the audience. music video.
Therefore, I used this picture as I felt it was perfect
for the theme I wanted for my digi-pack.
I chose this image for the inside of For the front cover, I chose this
the digi-pack where the CD would picture which is a close-up of
For the second inside
go. I chose this image as I wanted the artist. I chose this as it was
image, I chose this image of
the theme throughout the music the image of the artist that stood
Regent Street where there
video, webpage and digi-pack to be out the most and as it was the
were all of the Christmas
London and all of the lights in front cover, I wanted the artist to
lights and people. I chose
London. Therefore, this picture of be in the image. I then put the
this to go with the theme as
the billboards at Piccadilly was name across the top of the
well and the colours fit well
perfect for this theme as it was very image in white as it stood out
as there were the lights and
colourful and eye catching. I thought there and it was eye-catching
the image was quite dark
that when the CD would be in the for an audience. This image fit
which is what all of the
case, a lot of the image will still be well with the theme as there
other images were like.
seen as it is very busy and colourful. were lights in the background
and it was quite a dark image.

9. This is my final
webpage design
Throughout the website I had a dark background with
white writing which is similar to the digi-pack so that it
stood out. I also used images from the music video which
links to the digi-pack as well as the video as they were the
dark images with lights in London which is the theme
which I used throughout everything. I also included links
to different pages on the website and I added latest news
and upcoming tour dates for fans to see.
I wrote his name quite plain in white writing so that it stood
out and was the first thing that people saw. I also added
links to his YouTube, Facebook, MySpace and Twitter
pages so that fans could follow him and I also added a link
to buy the song ‘The City’ which is the song we used for
our video.
I added his Twitter account at the bottom of the
website and added a few of his fans tweets as
fans like to see that they’ve been noticed by an
artist. I also did this in white writing to continue
the theme throughout the webpage.