1. TomTom Real-time Maps
Allan Rasmussen,
Director Supplier Quality

2. About TomTom Consumer
2 2014 TomTom. All Rights Reserved.
TomTom
Multi-Sport Cardio
(Build-in heart rate monitor)
• GPS navigation:
• Car (80 million PNDs sold)
• Smartphone (embedded in
500 million)
• Caravan/camper
• Motorcycle
• GPS Sports watch
• Running
• Cycling
• Swimming
10 years Anniversary
TomTom GO

3. About TomTom Automotive
• Automotive solutions:
• Build-in navigation
• TomTom services
• TomTom maps
• TomTom software
• 3 million Automotive systems
3

4. • Professional fleet management &
vehicle telematics solutions
• WEBFLEET platform:
• Software-as-a-Service solution
• For small to large businesses
• improve vehicle performance
• save fuel
• support drivers
• increase overall fleet efficiency.
• 28.000 customers
• 350.000 subscriptions worldwide
• 60 countries
• Largest & fastest growing fleet
management provider in Europe
About TomTom Telematics
4

5. About TomTom Licensing
5 2014 TomTom. All Rights Reserved.
• Products:
– Maps (256 countries &
territories, 41 million km of
roads
– Enhanced Content
– Traffic
– Location based services
• Markets:
– Government & Public Sector
– Insurance
– Transportation & Logistics
– Geo-Marketing
– Utilities & Telecommunications
– Retail
– Financial Services
– Portable & Wireless
– Internet

6. Hybrid Map-Making Process Overview
6
Sources Technology Products
GPS
MeasurementsCommunity
Input
Field Survey
Authoritative
Sources
Mobile
Mapping
Van Address
Points
POIs
Landmarks
2D City
Maps
Traffic
Sollutions
Advanced
City Maps
ADA
Change Detection
Algorithms
Consistency Checking
Algorithms
Validation
Algorithms
Automated Feature
Creation Algorithms
Maps (256 countries & territories, 41 million km of roads, approximately 15 % changes every year

7. Global and accurate Real-time Maps
Continuous map making
and publishing process:
• Leading change detection,
based on largest connected
driver community
• Exceptional automated
processing and change
validation
• Real-time publishing of
incremental map changes
7
With Real-time Maps, TomTom minimizes
the delta between the real world and
the map on an end-user’s device
2014 TomTom. All Rights Reserved. Confidential Information.
Incremental
updates
Reality change
Real-time Maps

8. Real-Time Maps - why?
With real-time maps,
• TomTom minimizes the delta
between real-world & end-user
map.
• TomTom increases your
customers satisfaction, comfort,
safety and quality time.
8 2014 TomTom. All Rights Reserved. Confidential Information.

9. TomTom is world leader combining Sources
9
Community
Input
Probe data
Mobile
Mapping
Authoritative
Sources
Field
Survey
Car Sensor
Data
Over 400 million devices
sharing trace data
Over 1 million pre-
identified Mobile Mapping
miles annually
Over 9 trillion data points
covering 195 countries
2014 TomTom. All Rights Reserved. Confidential Information.
Over 50.000 external
sources

10. TomTom keeps on innovating in conventional sources
10
• Lady Bug 360° Camera
• Laser Scanner
• Differential GPS
• 3D Gyroscope
• Odometer
• Connected TomTom devices
• Connected Computer
2014 TomTom. All Rights Reserved. Confidential Information.

11. TomTom stimulates active community input
11
Monthly Reports
Up to 250 000 from TomTom Devices
Up to 10 000 Online Web-Users
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12. Fast change detection with passive community input
• Over 9 trillion anonymous
speed measurements
collected since 2007
• Driving over 280 billion km
• Billions of speed
measurements collected daily
12
• Used for automatic detection of
changes (road geometry,
direction, traffic lights, etc.)
2014 TomTom. All Rights Reserved. Confidential Information.

13. TomTom database updates with community data:
• Change detection ~90%
• Update with probe as main source ~70%
In the last 3 months:
Countries in which probe traces were captured in the last 3 months:
 186 Countries
Number of total trips in those 186 countries in last 3 months:
 534 Million trips
Number of probe measurements taken during 534 Million trips:
 611 Billion measurements
Number of hours driven during 534 Million trips:
 453 Million hours
Number of kilometers driven during 534 Million trips:
 23 Billion kilometers
TomTom probes are capturing more ground-truth
each year, globally
13
13

14. TomTom has access to more high-quality GPS probe
data than any other map maker
14
0
100
200
300
400
500
600
700
800
Q1 '11 Q1 '12 Q1 '13 Q1 '14 Q1 '15 Q1 '16 Q1 '17
>700M
Globally enabled connected devices
providing data to TomTom
• Large growing community of
TomTom and partner devices
• Over 195 countries covered
80M
>350M
>400M
2014 TomTom. All Rights Reserved. Confidential Information.

15. Detecting changes using Passive Community Feedback
4th Street is a one direction road (only Southbound allowed) which was
mapped as bi-directional
15
2014 TomTom. All Rights Reserved. Confidential Information.

16. Detecting changes using Passive Community Feedback
Detecting changes in road network by comparing probes from different
periods
16
2014 TomTom. All Rights Reserved. Confidential Information.

17. TomTom combines multiple sources to generate the most
up-to-date maps
• TomTom is world leader in combining conventional sources with
community input, for map making and generating traffic information
• Fast cycle times with State-of-the-Art Content Production Platform
for automated & efficient fusion of various sources
17
Compilation
gov’t sources, imagery
Frequency
Scale
Field Survey Drivers
Mobile
Mapping Vans
Passive / Real-Time
Community Input
Active
Community Input
2014 TomTom. All Rights Reserved. Confidential Information.

18. TomTom is superior in combining resources in its
mapmaking process
18
Crowdsourced
Map Input
Conventional
Map making
Transactional
Data Validation
& Fusion
Transactional
Content Store
Publishing
Fresh maps
Publishing
Incremental
Changes
Real Time Map
2014 TomTom. All Rights Reserved. Confidential Information.

19. Real Time Map
Example
19
Community tracesCommunity traces
Crowd sourced Map
Input
Crowd sourced Map
Input
Single Production Platform
accessing all sources
Single Production Platform
accessing all sources
Result
Structural Change
Result
Structural ChangeEasy access & updatingEasy access & updating
Map Matching
Map Content  Traces
Map Matching
Map Content  Traces
Incremental DeliveryIncremental Delivery
Real Time Map
2014 TomTom. All Rights Reserved. Confidential Information.

20. TomTom offers the Freshest Map
20
Navigation Data StandardMultiNet-R
Navigation Runtime Format
 Plug and Play run-time format
 Embedded relational database (SQLite)
 Integrated incremental update feed/service
 Tile based increments, full feature set
Relational database exchange format
 Machine readable specification
 Loads directly into relational database
 Globally unique and Stable IDs for all features
 Incremental delta updates
2014 TomTom. All Rights Reserved. Confidential Information.

21. 21
• Real-Time maps becomes the reference as of tomorrow
• Gives an entire new end-user experience
• Always up-to-date maps on any device
• Amazing increase of customer satisfaction
• Fresh and Real-Time Maps are essential in future business
Summary
Why TomTom Real-Time Maps matter to you!
2014 TomTom. All Rights Reserved. Confidential Information.

22. Thank you
Any questions?
2014 TomTom. All Rights Reserved. Confidential Information.
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