1. PERSONAL BRAND EXPLORATION
Luis Taino Moreira Pereira
Project & Portfolio I: Week 1
February 4th, 2023

2. I’m Luis Pereira and I fell in love with movies as a child
in Brazil. This passion led me to develop skills so I could
fulfill my dream, which is to enter the entertainment industry
and help those with creative minds to deliver memorable
and optimistic projects to the masses.
IDENTITY

3. PROFESSION
POTENTIAL JOB TITLES:
• Creative Producer
• Film Producer
• Programming Director
BRAND ARCHETYPE - Using the abilities of
the Creator Archetype, which are
communication, creativity and organization
skills, I’ll be able to help clients and companies
create and elaborate their projects so they can
be commercialized to the masses whilst
keeping their core identity and values.
PRODUCER for FILM INDUSTRY

4. HR Professionals and Recruiters
in the Entertainment Business
TARGET AUDIENCE
REINA SOTO
Outreach Plan:
• I’ll transform my social medias into more professional accounts and
enhance/complete my LinkedIn profile.
• I’ll reach out sending messages through LinkedIn messages.
• I’d send a message where I would say the importance of Disney in my
life and how I’d love to help people create stories that would impact
future generations the same way it impacted me as a child. I’d send
her messages every 6 months or every time a new Disney project
comes out.
Recruiter/ Talent Acquisition
at Walt Disney Company
ANDREA SCHUPPE
Outreach Plan:
• To prepare for initial contact I’ll read about her projects and works as a
professional in the area.
• My initial contact will be through LinkedIn messages, where I’d about the
importance of having the Latin culture represented in a famous
entertainment company and talk about how I can use my skills to help
other create interesting media projects.
• Every semester I would keep up with her activities and notify her about
my accomplishments.
Recruiter at Netflix
MATT
MARQUESS
Outreach Plan:
• One task I’ll complete to prepare for initial contact is to improve my accounting/math skills.
• I would visit his website and observe that in the same way his team helps build brands with
innovative PR and integrated marketing, I dream of working in entertainment projects
where I can help to build and deliver them effectively.
• I would catch up with him every time a media project of Lucasfilm would release or every 6
months so I could update him of my accomplishments and works.
Manager/Human
Resources at
Lucasfilm

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get a job in the entertainment industry as an assistant producer or as a
worker in analytics and accounting inside the industry companies. Grow
my brand awareness online.
‣KPI: Find a job 4-6 months prior to graduation + Network and
connect with 20 professionals of the industry and 10 Full Sail
alumni as well as consistently publish content on LinkedIn and
other social medias.
Mid Term: (2030)
• Learn different computer languages in order to acquire more knowledge
of the tools I’m using at work.
‣KPI: Have at least three levels of diploma (beginner,
intermediate and advanced) in at least 3 different programming
languages and be able to use them in work projects.
Long Term: (2040)
• Learn and master creative writing and marketing strategies.
‣KPI: Write at least 5 scripts and help different teams with
different projects in screenwriting + Bachelor’s and Master’s in
marketing and media.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Creative Organization
SOFT
HARD
Novice / Adept / Expert
Accounting/Math skills Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Estimating Costs
SOFT
HARD
Novice / Adept / Expert
Digital Content Novice / Adept / Expert
Time Management Novice / Adept / Expert
Working in Fast-Paced Environment Novice / Adept / Expert

7. I help professionals in the entertainment industry to
transform their ideas into something feasible by using
my market knowledge, organization, creativity and
communication skills.
PROMISE

8. CREDENTIALS
Work Experience:
• Internship as secretary at a Brazilian Health Clinic
called Saint Clair.
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Extracurricular Activities:
• Played bass in my High School band
• Part of the team in high school that organized the
budget for school events.

9. COMPETITION
MARIO J. NOVOA
Industry Experience:
• Film Bliss Studios - Multimedia Producer
(2012 – Present)
• Emperor Norton Productions LLC – Film
Producer (2015– 2020)
Education:
• Full Sail University (Bachelor’s degree, Digital Marketing)
• Victor Valley College (General Studies: Associated Student Body
Senator)
• Los Angeles Film School (Associate’s degree
Leadership Experience:
• Digital marketing Manager (CAST Center LLC)
• Department Manager, Film Program (Los Angeles Film School)
Skills and Proficiencies:
• Content Strategy - 9 endorsements
• Project Management
• Film Production – 99+ endorsements
LUIS PEREIRA
Overall Online Presence:
• More than 500 connections banner extremely detailed profile with
background, recent activity, volunteer work, licenses and
certifications as well as skills. Has a customized URL and is active
on other social media.
• Grade: Superior, 90 out of 100
Industry Experience:
• None.
Education:
• Entertainment Business, B.S., (Full Sail 2022 - 2024)
• Notable Projects (Introduction to Marketing – Practice Marketing
Graded Simulation); (Business Management Inc. – Assignment:
Manager Interview Part A and B)
Leadership Experience:
• Leader of high school’s team who handled the budget for school
events.
• Introduction to Marketing (Team Assignment 1-4)
Skills and Proficiencies:
• Public Speaking/ Communication - no endorsements
• Math/ Accounting skills- no endorsements
• Teamwork – no endorsements
Overall Online Presence:
• Only 3 connections, banner image customized, unprofessional
headshot, profile not that much detailed, lacking work experience,
skills, no articles nor summary, active on other social medias such
as Instagram and Twitter, no LinkedIn URL customized.
• Grade: Poor, 10 out of 100

10. COMPETITION
MATTHEW BAMBO
Noteworthy Experience:
• YouTube - Content Creator (2010 – Present)
• Harvest Christian Fellowship Internship – Teachers Aide (2009 –
2016)
LUIS PEREIRA
HEADSHOT
Industry Experience:
• HK Corp - Production Assistant (2019)
• SelfMayd Studios - Camera Operator (2019)
Education:
• Entertainment Business, B.S., (Full Sail 2022 - 2024)
• Film/Cinema/Video Studies, B.S., (The Art Institute of California
2017 - 2019)
Skills and Proficiencies:
• Scriptwriting - 4 endorsements
• Adobe Premiere Pro - 3 endorsements
• Camera Operation - 2 endorsements
Overall Online Presence:
• 44 connections, banner and image customized, professionalism of
an animated headshot, really detailed profile, showing his
professional experience, education, different ways to contact,
portfolio website, skills and honors & awards, no published articles,
active on other social media, LinkedIn URL not customized.
• Grade: Average to Superior, 75 out of 100
Industry Experience:
• None.
Education:
• Entertainment Business, B.S., (Full Sail 2022 - 2024)
• Notable Projects (Introduction to Marketing – Practice Marketing
Graded Simulation); (Business Management Inc. – Assignment:
Manager Interview Part A and B)
Leadership Experience:
• Leader of high school’s team who handled the budget for school
events.
• Introduction to Marketing (Team Assignment 1-4)
Skills and Proficiencies:
• Public Speaking/ Communication - no endorsements
• Math/ Accounting skills- no endorsements
• Teamwork – no endorsements
Overall Online Presence:
• Only 3 connections, banner image customized, unprofessional
headshot, profile not that much detailed, lacking work experience,
skills, no articles nor summary, active on other social medias such
as Instagram and Twitter, no LinkedIn URL customized.
• Grade: Poor, 10 out of 100

11. BRAND POSITION
For Creative professionals in the entertainment industry who want to
create and develop new media projects, I provide a service which
analyzes their project using market research and analytics while also
using organization and creativity to help elaborate and sell their ideas
because many projects are released losing its original vision and core
values along production, leading them to rarely be both memorable to
society and commercially successful.
LUIS PEREIRA

12. NETWORKING &
MARKETING
Industry Events & Organizations
• FILM INDEPENDENT
‣ February 1st - March 1st 2023 | Online
• FLORIDA FILM FESTIVAL
‣ April 14th 2023 | South Orlando Avenue, Maitland
• AMERICAN MARKETING ASSOCIATION
‣ March 7th 2023 | Online
Digital Marketing
• Primary Content: The type of content I’d publish online is articles dissecting movie scenes,
explaining behind the scenes process from famous movies, some stories I developed, with
storyboarding and as well as my projects in my professional life. This would all coincide
with my creator archetype as I’d communicate others my imagination through my posts.
• Primary Tools: I will primarily use and improve/enhance my LinkedIn profile, create and
use a website/online portfolio, as well as the social medias Twitter and Instagram. I’ll
balance between posting pictures and videos at least twice a week, both followed by well
written paragraphs.
• Website: I’ll use my digital portfolio to show my clients and followers my passion and
understanding of the content I work in as well as the projects I’ve done in the industry.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I seek is someone who is very passionate of the
entertainment industry and has a very creative, focused and
organized lifestyle, so he can see and set my limitations and give
proper feedback. (Ending of 2023)
Formal Education
• Bachelor’s and Master’s in Entertainment Business (2024 and 2026)
• Certifications (beginner, intermediate and advanced) in programming
languages (2028 - 2030)
• Bachelor’s and Master’s in Digital Marketing (2035 and 2038)
• Bachelor’s in Creative Writing (2040)
Technical Skills
• Digital Content- LinkedIn Learning Courses, December 2023
• Learn more of Data Analytics and Accounting, December 2023
Soft Skills
• Learn more about scheduling and organization and applying in every
aspect in my life to better improve time management – LinkedIn
Learning, March 2024
• Train my communication skills in different scenarios to always have the
best approach in teamwork - March 2024

14. Luis Pereira
You know how some entertainment projects have
interesting themes and ideas but never leave the pages of a
script? Well, what I do is use my skills to help others
transform their ideas into a media and elaborate a plan
where there is financial and critical success. In fact, I
proved great teamwork and creative skills in different
assignments at Full Sail University and was also
responsible previously to manage the budget in high school
events.

15. REFERENCES
Reina Soto. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
February 4, 2023, from https://www.linkedin.com/in/reina-soto/
O*NET OnLine. (n.d.). Media Programming Directors. Retrieved
February 4, 2023, from https://www.onetonline.org/link/summary/27-
2012.03
O*NET OnLine. (n.d.). Producers and Directors. Retrieved February
4, 2023, from https://www.onetonline.org/link/summary/27-2012.00
Zippia. (n.d.). WHAT DOES A CREATIVE PRODUCER DO? .
Retrieved February 4, 2023, from https://www.zippia.com/creative-
producer-jobs/what-does-a-creative-producer-do/
MasterClass. (2021, August 16). What Does a Hollywood Producer
Do? MasterClass. Retrieved February 4, 2023, from
https://www.masterclass.com/articles/what-does-a-hollywood-
producer-do-responsibilities-of-a-film-producer-and-how-to-become-
a-producer
Andrea Schuppe. (n.d.). Home [LinkedIn page]. Retrieved February
4, 2023, from https://www.linkedin.com/in/andrea-schuppe-
4671b778/
Matt Marquess. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
February 4, 2023, from https://www.linkedin.com/in/matt-marquess-
phr-07aa433/
Mario J. Novoa. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
February 4, 2023, from https://www.linkedin.com/in/mariojnovoa/
Matthew Bambo. (n.d.). Home [LinkedIn page]. LinkedIn. Retrieved
February 4, 2023, from https://www.linkedin.com/in/matthew-bambo-
16aa27129/
Film Independent. (n.d.). Directors Close-Up 2023. Retrieved
February 4, 2023, from
https://www.filmindependent.org/events/directors-close-up-2023/