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Qrowd human factorsession-bdv-forum-2018

As part of the session on Human Factors, we present an overview of the scenarios of the QROWD project and how different human actors participate towards the design, implementation and operation of mobility services

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Qrowd human factorsession-bdv-forum-2018

  1. 1. This project has received funding from the European Union’s Horizon 2020 research and innovation programme The Human Factor for Urban Mobility Luis-Daniel Ibáñez University of Southampton BDVA - MeetUp, May 2018
  2. 2. 3 out of 4 Europeans live in urban areas Traffic congestion costs us €100 B yearly Road transport is responsible for 40% of CO2 emissions Urban Mobility matters
  3. 3. Effective estimation of modal split = Better policy design = Better policy assessment
  4. 4. Mobility Infrastructure Complete mapping Measure occupancy = Input for policy design = Improved mobility services
  5. 5. Additional challenges Responsible Development Citizen Engagement
  6. 6. QROWD’s value chain Individuals City inhabitants and workers Crowdworkers
  7. 7. QROWD for individuals ● App as data collection enabler and as an interaction tool. – Information and Explanation – Management of incentives – Engagement
  8. 8. QROWD for inhabitants ● Spatial and non-spatial tasks that – Provide service for the common good – Gamified – Foster cooperation and collaboration
  9. 9. QROWD for crowd-workers ● Re-design spatial tasks for crowd-workers – Using virtual street imagery – Novel interface designs