Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

The Experience Economy - The Journey into the Teenager's Soul

321 visualizaciones

Publicado el

This presentation was originally aimed for teachers who prepare library club for teenagers but the idea and process presented can be used to design any experience.

Publicado en: Diseño
  • Inicia sesión para ver los comentarios

The Experience Economy - The Journey into the Teenager's Soul

  1. 1. The Journey into the Teenager’s Soul The Experience Economy
  2. 2. Lujza Kotryová, Court of Moravia
  3. 3. How much do you pay for a coffee?
  4. 4. How much do you pay for a coffee?
  5. 5. How much do you pay for a coffee? Commodity Product Service Experience
  6. 6. Maslow’s hierarchy of needs
  7. 7. The age of the experience economy Joseph Pine 1999 (1) – 2011 (3) The Experience Economy
  8. 8. Product Service Experience Mass production Mass customization Personalization User Client Guest / Player
  9. 9. Service Experience What does it do? How does it do? Which needs does it fill? Static, one-way How does it fill the need? Dynamic, two-way deliver stage
  10. 10. How to design an experience? Theatre Game
  11. 11. How to design an experience? Theatre Game Engage all senses Roles Education Aesthetics Fun Participation
  12. 12. How to design an experience? Cue Cue Cue Cue Cue Cue Cue Cue Cue Impression Memorabilia
  13. 13. How to design an experience? Cue Cue Cue Cue Cue Cue Cue Cue Impression Memorabilia
  14. 14. How to design an experience? Cue Cue Cue Cue Cue Cue Cue Cue Impression Memorabilia
  15. 15. Emphatic design
  16. 16. Human centered design NEEDS Experience
  17. 17. Human centered design HCD HEAR CREATE DELIVER
  18. 18. Human centered design HCD Feasibility Viability Needs
  19. 19. Intent Why you organize en event? What do you expect to happen?
  20. 20. Motivation Why would the students sign for the event? What do they expect?
  21. 21. Fears What are the students afraid of?
  22. 22. Needs What are the needs of the students? What they perceive as their drawback? What do they want to change / to be changed?
  23. 23. VIDEO: Baštrng – Margita a Besná https://www.youtube.com/watch?v=VDqSUu-JU6s En example of a classical literature presentation adapted for teenagers
  24. 24. -ing What will the students do? How would they do that?
  25. 25. Mastery What is the goal for the students? How can they improve? How will they know that they had improved?
  26. 26. Roles What role does the teacher play? What roles do the students play? “I am doing this in order to ...“
  27. 27. Authonomy What will the students decide? How can they influence their own experience?
  28. 28. VIDEO: Osterskov Efterskole https://www.youtube.com/watch?v=OrltkfHwZ70&t=293s An example of a Danish school teaching by experience:
  29. 29. Ambient What mood do you want to create? How you involve all the senses?
  30. 30. Surprise What will be a surprise? What will be new?
  31. 31. Personalization How you can personalize student’s experience?
  32. 32. Sacrifice What will students sacrifice? What can cause a disappointment?
  33. 33. Satisfaction What will cause a satisfaction?
  34. 34. VIDEO: Punchdrunk – The Lost Lending Library https://www.youtube.com/watch?v=Tmehxk37fgs An example of the way how to bring the children to create a story:
  35. 35. Lujza Kotryová lujza.kotryova@courtofmoravia.com www.courtofmoravia.com

×