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INSTAGRAM V ČÍSLECH
Tereza Heriánová
Account Executive, Central & Eastern Europe
Audience Size
Activity Volume
User Engagement
Data: Socialbakers; Time Range: November 2018 - January 2019; Sample: 5000 largest pages/profiles by platform worldwide
PLATFORM
TRENDS
PLATFORM
TRENDS
SOUČASNÝ
TREND
SOUČASNÝ
TREND
Interakce v čase - Česko
Zdroj: Socialbakers; Data Range: Oct 2, 2017 - April 30, 2019; Sample 1: Top 100 Profiles of Czech Brands by Audience Size on Each Platform,
Měsíční medián interakcí příspěvků
Interakce v čase - svět
Data: Socialbakers; Data Range: Oct 2, 2017 - April 30, 2019; Sample 1: Top 500 Profiles of Brands by Audience Size on Each Platform,
Měsíční medián interakcí příspěvků
Interakce v čase - svět
Data: Socialbakers; Data Range: Oct 2, 2017 - April 28, 2019; Sample: Top 500 Profiles of Brands by Audience Size on Each Platform
Relativní vývoj, týdně
PLATFORM
TRENDS
PLATFORM
TRENDS
ZNAČKY &
INFLUENCEŘI
ZNAČKY &
INFLUENCEŘI
Efektivní spolupráce s influencery- Česko
Data: Socialbakers; Data Range: January 2019 - April 2019; Sample: 81 Czech Brands that openly cooperated with Influencers (brand mention and #ad present in the post)
Tři nejvýznamnější influencerská odvětví - svět
FASHION
BEAUTY
ECOMMERCE
Efektivní spolupráce s influencery- Česko
Data: Socialbakers; Data Range: November 2018 - April 2019; Sample: 5034 Czech Instagram Business Profiles of People With >1000 Followers.
Tereza Herianova, Socialbakers - Instameet 2019
Příspěvky obsahující #Ad nebo #Spoluprace
Data: Socialbakers; Data Range: 01 January, 2018 - 30 April ,2019, Sample: Instagram Business Profiles of People With >1000 Followers from the Czech Republic
Influenceři na Instagramu
Influenceři - použití #Ad nebo #Spoluprace
Source: Socialbakers data; Date Range: 01 Jan, 2018 30 Apr, 2019; Sample: Instagram Business Profiles of People with > 1000 Followers from the Czech Republic who posted #spoluprace
Influenceři na Instagramu
PLATFORM
TRENDS
PLATFORM
TRENDS
ZNAČKY &
INFLUENCEŘI
TRANSPARENTNOST
NEOVLIVŇUJE
INTERAKCE
NIJAK NEGATIVNĚ
Interakce - #Spoluprace
Source: Socialbakers data; Date Range: 01 Jan, 2018 30 Apr, 2019; Sample: Instagram Business Profiles of People with > 1000 Followers from the Czech Republic who posted #spoluprace
Influenceři na Instagramu
• Není důvod skrývat spolupráci
značky s influencery
• Spolupráce s influencery je efektivní
v rámci nejrůznějších odvětví
• Instagram je stabilní
KDYŽ TO SHRNEME
• Interakce jsou celosvětově 12x větší,
než na Facebooku
DÍKY!
Tereza Heriánová
Account Executive, Central & Eastern Europe

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