This presentation talks about how social screening affects the hiring process and how individuals should manage their social media profiles to ensure they have a positive impact on potential employers.

1. Social Media and
How it Affects
Your Job Hunt
By: Luke Nailor

2. Photo: Pixabay

3. 75% of U.S. recruiters and human resource professionals
are required to do online research about
candidates by their company – Microsoft [10]
Photo: Pexels

4. The platforms
recruiters are using
most often are: [1]
93%
66%
54%
Photo: Pexels

5. Information
Technology:
76% [8]
Financial
Services:
61% [8]
Sales:
65% [8]
The Industries that are screening the most are:
Photo: Pexels

6. Social Media
allows
employers
to see who
you are
outside of a
resume,
cover letter
or interview
Photo: Pexels

7. of employers said they
screen candidates to
see if they presents
himself or herself
professionally. [13]
65%
Photo: Pexels

8. of employers want to
know if the candidate is a
good fit for the
company culture. [13]
51%
Photo: Pexels

9. Want to learn more about his
or her qualifications. [13]
45%
Photo: Pexels

10. Due to the trend in
social screening,
having a strong
resume, cover letter
or interview is no
longer enough
Candidates must
ensure their
online profiles
emulate a strong
employee.
Photo: Pexels

11. Photo: Pexels
It isn't just
employers that are
using social media
to screen potential
candidates

12. Photo: Pexels
31% of college admissions
officers said they had visited an
applicant's Facebook or other
personal social media page [13]

13. When people tweet, upload pictures, or post
status updates, they are not likely thinking
about the long-term effects of those actions.
Photo: Pexels

14. 48% of employers who scan social media
profiles said they have found content that has
caused them not to hire the candidate. [4]
Photo: Pexels

15. Lied about
qualifications
This content was largely made
up people who had: [4]
Photo: Pexels
Spoke
negatively
about their
previous
employers
Displayed poor
communication
skills
Evidence of
excessive
drinking and/or
drug use

16. So how can you best manage
your social media profiles to
differentiate yourself from other
candidates?
Photo: Pexels

17. BE ACTIVE
Remain active on social media
by posting, commenting &
sharing to keep profile current
and relevant. Show that you
keep up with industry trends
and leaders. [6]
Photo: Pexels

18. Job hunters who are silent or
invisible online will be at a
disadvantage. It isn’t enough to
only create a profile and check
your news feed. [13]
Photo: Pexels

19. Know exactly what is online
when someone searches your
name. Ensure no red flags
will show up for a potential
employer. [3,6]
KNOW YOUR
DIGITAL
IDENTITY
Photo: Pexels

20. BE CONSISTENT
Ensure that all employment
dates and job titles stay
consistent across all social
medias and align with your
resume. [1]
Photo: Pexels

21. DON’T BE BORING
Show your personality and
interests. Employers need to
see if you will be a good fit for
their company and culture.
[2,5]
Photo: Pexels

22. Keep an eye on what
others are posting on your
profile and what you're
tagged in. Create a free
Google Alert for your name.
[3]
MONITOR YOUR
MENTIONS
Photo: Pexels

23. Job hunters need to focus
more of their attention on
managing their social
media in order to
differentiate themselves in
a competitive job market.
Photo: Pexels

24. Work Cited
Bowness, S. (2013). Making The Most of Social Media. The Globe And Mail.
Retrieved from
https://searchproquestcom.proxy.queensu.ca/docview/1268648416/fulltext/BB3143
FA731D44F6PQ/1?accountid=6180
Brooks, C. (2016). Social Screening: What Hiring Managers Look For on Social
Media. Business News Daily. Retrieved from
http://www.businessnewsdaily.com/2377-social-media-hiring.html
Clark, D. (2012). It's Not a Job Search, It's a Permanent Campaign. Harvard Business
Review. Retrieved from https://hbr.org/2012/03/its-not-a-job-search-its-a-p
Foran, P. (2016). Study shows most employers screening social media before hiring.
Internet: The Globe and Mail.
Gausepohl, S. (2017). 5 Tips For Building a Strong Social Brand. Business News
Daily. Retrieved from http://www.businessnewsdaily.com/9849-social-branding-
tips.html
Hannon, K. (2016). How Social Networks Impact Your Job Search. AARP. Retrieved
9 May 2017, from http://www.aarp.org/work/job-hunting/info-2016/social-media-
impacts-job-search.html
Matrix, S. (2017). Module 2: Online Friendship. Retrieved 9 May 2017, from
https://onq.queensu.ca/d2l/le/content/117252/Home
[1]
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[7]

25. Work Cited
Nikravan, L. (2016). Number of Employers Using Social Media to Screen
Candidates Has Increased 500 Percent over the Last Decade. Career Builder.
Retrieved 10 May 2017, from
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12%2
F31%2F2016&id=pr945&sd=4%2F28%2F2016
Number of social media users worldwide from 2010 to 2020 (in billions). (2017).
Statista. Retrieved 9 May 2017, from
https://www.statista.com/statistics/278414/number-of-worldwide-social-
network-users/
Rosen, J. (2010). The Web Means the End of Forgetting. The New York Times.
Retrieved from http://www.nytimes.com/2010/07/25/magazine/25privacy-
t2.html?pagewanted=all
Silverman, R., & Weber, L. (2013). The New Résumé: It's 140 Characters. The Wall
Street Journal. Retrieved from
http://search.proquest.com.proxy.queensu.ca/docview/1324718460/citation/66D
61272C232490DPQ/1?accountid=6180
Singer, N. (2013). They loved your G.P.A. then they saw your tweets. The New
York Times. Retrieved from
http://go.galegroup.com.proxy.queensu.ca/ps/i.do?id=GALE%7CA348658208&v=2
.1&u=queensulaw&it=r&p=AONE&sw=w&asid=52d687d805501c666ad06747eeb3
ea2c
[8]
[9]
[10]
[11]
[12]

26. Work Cited
Smith, J. (2013). How Social Media Can Help (Or Hurt) You In Your Job Search.
Forbes. Retrieved 9 May 2017, from
https://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-
can-help-or-hurt-your-job-search/#660963a07ae2
[13]