Audience Theory power point

1. Audience
Theory
Luke Nicholson

2. • Primary Audience
– Children Aged : 6-12 years old because of the way
the franchise has been made meaning that it is
designed for children to enjoy as well as the people
who play in the movie.
– Female audience as the film is aimed at
empowering the women in the serious.
– Social Grade : A-E Grade it was designed for all to
watch it and something that everyone should have
the chance to watch and enjoy.
• Secondary Audience
– Adults aged : 18-40 years old as they would most
likely go with their kids to watch the film or are
long-time fans that have watched the older, original
films.
– Both Male and Female audience as the series
was designed for all to watch
– Social Grade : A-E Grade the film was produced for
all types on people no matter their social class to
watch the film and enjoy it
Audience Profile

3. Audience Profile
• Primary Audience
– Adults : 18-30 as the film is more of a psychological horror
film that is meant to build fear from what is in the Mist.
– Male/Female audience as the film was designed for all to
watch.
– People whole read Stephan King Novels may watch it as it is
the film adaptation of the book that Stephan King made.
– Social Grade : B-C2 Grade as it meant to show how the
average person would be when they are put in that
situation.
• Secondary Audience
– Teenagers : 16-18 mostly significant other that come with
the person who originally wanted to watch the film.
– Female/Male designed for all to watch.
– Social Grade : B-C2 Grade as it meant to show how the
average person would be when they are put in
that situation.

4. Audience Profile
• Primary Audience
– Adults : 18-30 it is a psychological horror film.
– Male Audience the film was aimed at a male audience
due to the way the film was made.
– Social Grade : C1-E its meant to relate to those who are
in the lower class and show that the main villain was a
nobody like them but became something bigger than
they ever thought.
• Secondary Audience
– Teenager : 15-18 it is a psychological horror film that
puts you into the perspective of the character that you
follow.
– Female/Male Audience as they would normally be
coming to watch the film with their significant other or
with a mate.
– Social Grade : C1-E its meant to relate to those who are
in the lower class and show that the main villain was a
nobody like them but became something bigger than
they ever thought.

5. Hypodermic Needle
• Definition
– The Hypodermic needle method is a model of
communication suggesting an intended message is
directly received/taken in by the viewer and accepted
without question
• Example
When Daniel Gill (14) and Robert Fuller (15)
attempted to kill Ashley Murray because of what
they saw in Scream, believing that they could do it
since it happened in Scream.

6. Uses and Gratifications Information
• Going on Twitter/Instagram/Tiktok/Snapchat
to read about the news and other things that
I’m interested in. Such as news about ongoing
world-wide issues.

7. Uses and Gratifications Personal
Identity
• Finding out what certain people are doing and
keeping up.
• Keeping up to date with interests that I follow
such as content creators.

8. Uses and Gratifications Integration and
Social Interaction
• Keeping up to date and talking to my American
friends daily as well as playing with them online,
it helps close the distance between us (around
3,000 to 4,000 miles away).
• Talking to people online about thing that I care
for and sharing ideas on what would happen with
them.

9. Uses and Gratifications Entertainment
• Playing video games to entertain myself and
watching content creators create content that
I enjoy.
• Watching YouTube videos some of the content
creator I feel like I could relate to.

10. Consumer Generated Content
• Example
– Instagram/TikTok/Snapchat/Reddit/YouTube.
• What are the advantages to media producers?
– Let's the producers see what the consumers want and
what they enjoy.
• Why would the audience generate content?
– For a competition or because they wanted to do it as a
thank you for making something that they enjoy.

11. Psychographics
• Belongers
– A belonger is someone wh does like to stand
out. For example in fashion what is normally
know as normal clothes
• Achievers
– I someone who only cares about showing off
the achievements normally through
materiallistic ways
• Emulators
– These are people who try to be like
achievers but don’t put the effort in or have
the skillset to do said thing, therefore getting
fake/cheap versions of something to try and
show that they have moeny

12. Psychographics
• Balanced
– These are people who try to
earn as much money as they
can to help other people.
(Michelle Obam, Bill Gates,
Mr Beast)
• Needs Driven
– These are people who buy thing
by impulse even if they don't
have the money.

13. Psychographics
• Socially Conscious (A)
– These people aim to try and
make change in what they
do and are socially
conscious
• Socially Conscious (B)
– These people only see the worst
things in, things in life.