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MINISTRY OF EDUCATION AND TRAINING
GIA DINH UNIVERSITY OF INFORMATION AND
TECHNOLOGY
FACULTY OF FOREIGN LANGUAGE
INTERNSHIP REPORT
INTERNSHIP TOPIC
POTENTIALITY AND DEVELOPMENT OF
ECOTORISM TO ATTRACT MORE TOURISTS COMING
TO HAM RONG TOURISM JOINT - STOCK COMPANY
INSTRUCTOR: M.A NGUYÊN THI NGOC ANH
STUDENT: HUYNH THI DIEM MY
STUDENT CODE: 1331701030 CLASS: 07DHNNTM - DL
SCHOOL YEAR: 2013 – 2017
HO CHI MINH City, date 14/04 year 2017

NHẬN XÉT CỦA ĐƠN VỊ THỰC TẬP
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………., ngày …… tháng…….năm…………
Xác nhận của đơn vị thực tập

INSTRUCTOR ASSESSMENT
1. Student’s attitudes and behaviors during the internship:
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2. Expert knowledge:
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3. Realistic awareness:
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4. other assessments:
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5. Overall assesments of the internship result:
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…HồChí Minh……………………………
Coníirmation of Instructor
(Signature)

APPENDIX page
A. THE BEGINNING..............................................1
1. Reason for choosing the report ......................................................... 1
2. Limitation of the topic ...................................................................... 2
3. Researching methods........................................................................ 3
B. CONTENT .............................................................................. 3
Chapter 1: THEORETICALL BASIC ............................................... 3
1. The Overview of travel, tourists and tourism company........3
1.1. The concept and the role of travel.....................................3
1.1.1. The concept of travel.......... .. ............................... 3
1.1.2. The establishment of tourism in Vietnam............. 4
1.1.3. The role of tourism with economic
development ........................................................ 4
1.2. The effects of tourism on the environment .......................6
1.2.1. Positive.................................................................. 6
1.2.2. Negative ................................................................ 6
1.3. The effects of tourism on communicate............................ 7
1.3.1. Positive.................................................................. 7
1.3.2. Negative ................................................................ 7
1.4. The concept of tourists and the relationship between
tourists and tourism company............................................ 8
1.4.1. The concept of tourists.......................................... 8
1.4.2. The relationship between tourísts and tourism

company........................................................................ 8
2. The main types of tourism in the World and Vietnam...............8
2.1. Adventure tourism .............................................................. 8
2.2. Agritourism......................................................................... 9
2.3. Cultnral tourism.................................................................. 9
2.3.1. Tangible cultural................................................... 10
2.3.2. Intangible cultural................................................. 11
2.4. Heritage tourism ............................................................... 12
2.5. sport tourism ..................................................................... 13
2.6. Homestay tourism............................................................. 13
2.7. Seatourism ........................................................................ 14
2.7.1. Natural resources .................................................. 15
2.7.2. Human resources .................................................. 15
2.8. Festival tourism ................................................................ 15
2.9. Ecotourism........................................................................ 16
• The overview of ecotourism................................................................. 16
2.9.1. Concept of ecotourism.......................................... 16
2.9.2. The establishment of ecotourísm.......................... 17
2.9.3. Current of ecotourism in the world....................... 18
2.9.4. Current of ecotourism in Vietnam........................ 19
2.9.5. Potentiality of ecotourism in Vietnam.................. 20
2.9.5.1. Potentiality ............................................. 20
2.9.5.2. Positive................................................... 22
2.9.5.3. Negative ................................................. 23
2.9.6. The relationship between ecotourism and the other
sectors ..................................................................................................... 24
2.9.6.1. Ecotourism with sustainable
development............................................................................................ 24

2.9.6.2. Ecotourism with economic
development ........................................... 25
2.9.63. Ecotourism with community
development ........................................... 25
2.9.6.4. Ecotourism with conservation of biological
diversity................................................. .26
Chapter 2: THE OVERVIEVV OF HAM RONG TOURISM JOINT -
STOCK COMPANY ................................................................................. 27
1. Name, logo of Ham Rong Tourism Joint - stock
Company................................................................................................ 27
1.1. Name................................................................................... 27
1.2 Location of Ham Rong Tourism Joint Stock Company ......28
1.3 Logo of Ham Rong Tourism Joint - Stock Company..........28
1.3.1. Colour of the logo............................................ 29
1.3.2. Image of the logo............................................. 29
1.3.3. Meaning of the logo ........................................ 29
2. The establishment and development of Ham Rong Tourism
Joint - stock Company.......................................................................... 30
2.1. The establishment of Ham Rong Tourism Joint - Stock
Company................................................................................................. 30
2.2. The development of Ham Rong Tourism Joint - Stock
Company................................................................................................. 30
3. The organization structure of Ham Rong Tourism Joint = stock
Company.......................................................................................... 30
3.1. Model of organization ...................................................... 30
3.2. The duty of each department ............................................ 31
3.2.1. The Board of Director........................................... 31

3.2.1.1. Director................................................... 31
3.2.1.2. Assistant Director................................... 32
3.2.1.3. Direction - Operation Department .........32
3.2.2. Direction - Operation Department......... 32
3.2.2.1. Operation Department............................ 32
3.2.2.2. Direction Department............................. 32
3.2.3. Human Department............................................... 33
3.2.4. Accounting Department........................................ 33
3.2.5. Marketing Department.......................................... 33
4. The duties of Ham Rong Tourism Joint - stock Company.... 33
5. Vision and mission of Ham Rong Tourism Joint - stock
Company................................................................................................ 34
6. Turnover of Ham Rong Tourism Joint - stock Company.......... 34
7. The market of activities of Ham Rong Tourism Joint - stock
Company................................................................................................ 35
7.1. Domestic market............................................................... 35
7.1.1. The Southern market............................................. 35
7.1.2. The Middle marlcet............................................... 36
7.1.3. The Northern market............................................. 36
7.2. International market.......................................................... 37
Chapter 3: CURRENT SITUATION OF HAM RONG TOURISM
JOINT - STOCK COMPANY............................................................. 38
1. Strong points................................................................................... 38
1.1. Quality .............................................................................. 38
Modern infrastructure.................................. .. ....................................... 38
Staffs are young, friendly and enthusiastic............................................. 38
1.2. Service .............................................................................. 38

Avoiding the previous company’s risks. Because it was
established later ................................................................ 38
Offering discount packages and newproduces.................... 38
1.3. Price .................................................................................. 39
There is the seasonal discount package............................. 39
Tour’s price is reasonable.................................................. 39
2. Weakpoints..................................................................................... 39
2.1. Quality .............................................................................. 39
The tourism Products are difficult for tourists to feel before
consuming it ...................................................................... 39
Shortage the experienced staffs......................................... 39
2.2. Service .............................................................................. 39
Relationships with Service providers are not good......... 39
The company has less Capital ........................................... 39
The company is limited in penetrating the channel sales
steadily............................................................................... 39
2.3. Price .................................................................................. 39
There is few promotional tours.......................................... 39
3. Threats of Ham Rong Tourism Joint - stock Company.......... 39
Chapter 4: SOLUTIONS ..................................................................... 40
1. Short-Term Solutions ...................................................................... 40
1.1. Quality ............................................................................. 40
1.1.1. Investing in infrastructure.......................................... 40
1.1.2. Marketing ................................................................... 40
1.1.3. Promoting sales campaign ........................................ 40
1.1.4. Promoting advertisement .......................................... 40
1.2. Service .............................................................................. 41

1.2.1. Improving the quality of customer Service ................41
1.2.2. Researching customers ...............................................41
1.3. Price..................................................................................41
Having discount for couples on honeymoon....................41
Having the seasonal discount package ............... .... ........42
2. Long - Term Solutions ............................................................42
2.1. Quality...............................................................................42
2.1.1. HavingPRplan ............................................................42
2.1.2. Protecting the environment and creating job for local
people..........................................................................42
2.1.3. Improving travel knowledge for staffs.......................42
2.2. Service...............................................................................43
2.2.1. Creating relationship with collaborators ....................43
2.2.2. Having investment policy...........................................43
2.2.2.1. Investing in the upgrading and expansion of the
company's facilities ...........................................43
2.2.2.2. Investing hi a tenn of transportationvehicle ..43
2.2.2.3. Diversiíying the tour programs .........................43
2.3. Price...................................................................................44
2.3.1. Having preferential policy for VIP customers ...........44
2.3.2. Researching market....................................................44
2.3.3. Applying flexible pricing strategies...........................44
2.3.3.1. Forgroup............................................................44
2.3.3.2. Student and family ............................................44
Chapter 5: CONCLUSIONS:............................................................44
1. Summary the topic: “POTENTIALITY AND DEVELOPMENT
OF ECOTOURISM TO ATTRACT MORE TOURISTS

COMING TO HAM RONG TOURISM JOINT - STOCK
COMPANY” ........................................................................................ 44
2. Learning from the internship......................................................... 46

Huynh Thi Diem My 2
INTERNSHIP REPORT
two or more arrivals are 72% and 28% (2003). 65.3% and 24.7%
(2005), 56.3% and 43.7% (2006); 60.4% and 39.6% (2009);
61.1% and 38.9% (2011); 66.1% and 33.9% (2013). In 2000, we
welcomed 2.1 million intemational visitors, in 2005 reached 3.4
million, in 2010 reached 5 million and in 2013 was 7.5 million.
At the same time, the number of domestic tourists is also
increasing: in 2000 was 11.2 million, Ĩ11 2005 was 16.1 million, in
2010 it was 28 million and in the year of 2013 was 35 million. In
particular, the total revenue from tourism in recent years with a
considerable growth when it reached 200 trillion VND in 2013,
while in 2010 only reached 96 trillion, 30 trillion in 2005 and in
2000 only reached 17.4 trillion. Tourism industry is also
contributing to creating jobs. By 2013, it is estimated that over
1.7 million people have been worldng in the tourism sector, of
which 550 thousand are direct employees and 1.2 million are
indirect jobs. According to: Recognizing the development of Vietnam
Contributing to the success of the tourism industiy of Vietnam,
with contributions from travel companies in the general and
HAM RONG TOURISM JOINT - STOCK COMPANY in
particular. Over time intemship at HAM RONG TOURISM
JOINT - STOCK COMPANY, I have decided to choose the topic
PONTENTIALITY AND DEVELOPMENT OF
ECOTOURISM TO ATTRACT MORE TOURISTS COMING
TO HAM RONG TOURISM lOINTASTOCK COMPANY ”.
2. Limitation of the topic

Huynh Thi Diem My 3
INTERNSHIP REPORT
When researching on ecotourism with the limited kiiowledge of a
student. I can only rely on the knowledge that I have leamed in
school with reading, studying books and experiences when
traveling to do the report. Therefore the report is only limited to:
The contents, the basic issues relate to tourism and ecotourism.
Offering attractive tours to attract domestic and foreign visitors
Corning to the company.
3. Researching methods
To complete the topic, I nave applied researching methods.
Firstly, I collected materials that related to tourism and
ecotourism about: establishment, econoniic, society and
especially the characteristics of eco-tourism through books,
newspapers, internet. In addition, I also show dissertations of
doctors, masters. Finally, I asked expert’s opinions, comments
from the instructor in order to complete the form and content of
the topic.
A. CONTENT:
Chapter 1: THEORETICALL BASIC
1. The overview of travel, tourists and tourism company
1.1. The concept, the establishment and the role of travel
1.1.1. The concept of travel
Nowadays, travel become to a popular economy activity in
the developed countries and the developing countries,
Vietnam among them. However, hitherto, the concept of
travel in the world is not united yet. Because of the
different contexts, different researching angles there for
people have the different understanding about travel. As an

Huynh Thi Diem My 4
INTERNSHIP REPORT
expert has stated that “With travel, so many researchers, so
many concepts”.
According to the World Tourist Organization, an
organization belong to United Nations: “Tourism includes
all activities of travelers with the purpose is sightseeing,
discovery and experience or with the puipose is recreation,
relaxation, improve the constitution and the mind; As well
as the other purposes with a continuous period but not
more than one year, outside of their settled residence; But
except travelers whose main purpose is tọ eam money”.
According to: Wikipedia.org. [Internet]. [Date cited
18/03/2017]. Talcen from URL:
https://vi, wikipedia.org/wiki/Travel
1.1.2. The establishment of tourism in Vietnam
Vietnam tourism was established under Bao Dai King.
When he set up the National Tourism Department on June
5, 1951.
1.1.3. The role of tourism with economic development
Today, tourísm has become an indispensable need in the
cultural and social life. Economically, tourism has become
one of the important economic sectors of industríalized
countríes. The network of tourism have been established in
most countries around the world. The economic benehts of
tourism are undeniable, through consumer’s spending on
tourisnTs Products.
Development tourism will lead to the development of other
economic sectors because tourism’s products have
interdisciplinary and have related to manyother sectors of

Huynh Thi Diem My 5
INTERNSHIP REPORT
the economy. When an area becomes a destination, visitors
from everywhere will ílocked into the destination. The
demand for goods and Services dramatically increase.
Moreover, the goods and materials of tourism require high
quality, diversiíìed types, beautiful and attractive forms.
Therefore, it requires enteiprises have to constantly
innovate and develop. To do that, businesses have to invest
in modern infrastructure, select wofkers with high skill to
meet the needs of visitors.
It contributed significantly to the revenue of the
country.
Time
Total revenue from
tourists
(Trillion)
Growth
(%)
2007 56.00 9.8
2008 60.00 7.1
2009 68.00 13.3
2010 96.00 41.2
2011 130.00 35.4
2012 160.00 23.1
2013 200.00
25.0

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2014 230.00 15.0
2015 337.83 *
2016 400.00 18.4
Total revenue from tourists in 2007 - 2016
According to: Total revenue from tourists in the period
2000 - 2016 [Intemeí]. [Date cited 18/03/2017]. Taken
from URL:
http://vietnamtourism.gov.vn/index.php/items/13462
1.2. The effects of tourism on the environment
1.2.1. Positive
Tourism has contributed money to environmental
protection: including money directly from tourists,
tourism businesses or intemational organizations invest
in the preservation of cultural and natural heritages.
Tourism businesses have activities to protect the
enviromnent: planting trees, creating landscaped
gardens, cleaning environment,...
1.2.2. Negative
The íorests are destroyed to invest in tourist areas, to
provide materials and to meet the needs of cuisine.
Resources is exploited: land, water, air, sea, and
forests,... to meet the needs of tourist areas.

Huynli Thi Diem My 9
INTERNSHIP REPORT
Adventure Tourism is a form of travel that brings many
discoverable elements and experiences strange feelings
from the travel.
Adventure tourism brings great moments to visitors after
winning themselves, overcome the challenge, affirming
human’s skill and spirit always rise to the pealc. Tmly,
adventure tourism will be an interesting travel Service if
you are passionate wifh strong feeling and want to win
yourself,... /
/
However, adventure tourism is very selective visitor. It
requires endurance and courage because it is very
dangerous for the lives of visitors.
2.2. Agritourism
When tiring of the noisy and crovvded urban life, the rural
and natural destinations are being chosen by visitors.
Visitors pay for ovemight, early moming meal, then see
cow's milk, make candy, eat fish or go sightseeing in the
fields of fmit trees, flowers or vegetables.
Many farms have been upgraded, invested to become the
interesting destination and attract to many tourists. Not
only are the tourist attractions, these farms also solve the
needs for self-sufficiency and ensure food safety and
hygiene for visitors.
Agritourism is a tour which the destination is a farm or a
village. Participating in this tour will help you understand
the life and worlc of the peasants.
2.3. Cultural tourism
—■

Huynh Thi Diem My 10
INTERNSHIP REPORT
Cultural tourism utilizes all tangible and intangible cultural
values that attract to visitors and become a part of tourism
resources. Cultural tourism is also a way to awake the
potential cultural values of a people. Through tourism,
cultural values have been discovered and brought the
practical benefits to the nation and people.
Thanks to tourism in general and cultural tourism in
particular, many countries in the world have carried out the
restoration and renovation of cultural and historical relics
and restoration of cultural values that have long been
forgotten. . Thanks to cultural tourism, the cultural
heritages are protected, restored, renovated at the same
time with the new construction of current cultural facilities.
2.3.1. Tangible cultural
It is cultural values that existed in the form of objects
(palaces, temples, exhibits in museums, natural
attractions). People can perceive directly through the
senses (palaces, pagodas, exhibits in museums, natnral
landscapes,...). The culture, history, Science values are
recognized by comniunity, humanity.
Tangible cultural is a part of humanity culture. It
expresses the spừitual life of human in material form. It
is the result of Creative activity, transíorms the natural
objects and materials into valuable and aesthetic objects
to serve human life

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The intangible cultural heritage is one of the cultural
souls of every community. Through these, today’s
generation is more understanding and respects the good
lifestyle of ancients.
Intangible cultural is one of the effective ways of
preserving and promoting the intangi^le cultural
heritage in Vietnam today.
Gong culture of Tay Nguyen
The intangible cultural herítage of humanity was
recognized by UNESCO on November 15/2005
2.4 Heritage tourism
It is a tour of historical sites, natural heritages and cultural
heritages. Such as: Phong Nha-Ke Bang National Park, Ha

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Long Bay. Hue Ancient Relics Complex, Hoi An Ancient
Town, My Son Holy Land,...
2.5. Sport tourism
Sport tourism is the active and passive participation of all
forms of sport; Participating in a natnral and organized way
for non-commercial activities in the form of travel away
from home, away from the working area. Sports tourism is
a combination of sports and tourism. From the perspective
of sports marketing and sports management, there are two
main Products:
Firstly, travel has the participation of sports (tourism for
the purpose of sport, recreation or physical activities).
Secondly, travel combines watching sports competition and
recreation.
2.6. Homestay tourism
Homestay tourism is based on the needs of visitors who
want to be approached, closed and well researched on
culture, history, daily life and people or cuisine ... at the
destination.
In contrast to the fomi of vacation resort often choose the
quality accommodation, homestay tourism select home of
the local people for tourists stop. This means the tourists
will be living with the family in all activities from the time
of rest, eating and drinking to entertainment activities,...
The visitors of this type of tourism are veiy eager to
thoroughly approach the culture, the people and the cuisine
of the destination. Homestay brings a close feeling to

INTERNSHIP REPORT
tourists when directly participate in activities of the local
people.
Certainly when choosing the homestay form, visitors will
not be able to feel absolutely comfortable as when stay at
hotel, resort ... But instead, visitors are compensated by the
daily, interesting experiences. Tour guides Jor this type of
tourism are usually the host itself. This adds to the
attraction for homestay tourism.
2.7. Sea tourism
Sea tourism is a type of tourism. It developed in the Coastal
area, to meet the needs of visitors for relaxation, recreation,
discovery, adventnre ... based on the exploitation , of sea
tourism resource, includes: natural resources and human

INTERNSHIP REPORT
resources. This type of tourism has seasonal, so it is usually
held in hot or summery seasons.
2.7.1. Natural resources
Natural resources: are the terrain conditions, namely
Coastal natural landscapes, terrestrial and aquatic
populations such as plants, shrimps, snails, coral,....
and
climate condition.
2.7.2. Human resources
Human resources: all cultural, historical values and
political and economic achievements which have the
typical significance for the development of sea tourism
such as: Oceanographic museums, Coastal villages
with
typical handicrafts, representative vestiges of a
dynasty,
or an ancient civilization,...
2.8. Festival tourism
The festival is a cultural treasure where faith, religion,
culture and cultural activities are preserved and is the place
where reílect honestly about the nation’s people. In
general, the festival consists of two divisions: the imperial
traditional and follc festival. Folk festivals which many
folk
beliefs are kept. The belieís of folk íestivals are expressed
with various forms such as God-worship, ancestor-
worship,.... In addition, the folk beliefs also worship the
Sun, Moon, Water God,...
For the tourism industry, the festival is a special cultural

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product. The more tourism industry develop, the more
closely associate with traditional festivals. Bringing
visitors
to traditional festivals is to introduce the country and the

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country’s people yesterday; Today is to introduce the
values of cultural, belief.
2.9. Ecotourism
• The overview of ecotourism
Ecotourism has become increasingly popular with
tourists who love natnre, like exploring the new things
in natnre, economy, and society - one of the ways to
protect the environment and increase the value of nature
reserves.
2.9.1. Concept of ecotourism
Ecotourism is a relatively new concept and has quickly
attracted the attention of tourists. The concept of
ecotourism is understood in different ways from
different angles.
According to the World Tourism Organization:
Ecotourism is operated in natural areas which less
interíered by human. The main purpose contemplate
and leam about types of animals in the area. It decreases
and avoids negative impact on the area which visitors
visit.
In the national ecotourism strategy of Australia in 1994,
ecotourism is a form of nature-based tourism that
includes education, understanding of the natural
environment and human. The purpose is: develop
protect the environment.
In 1998, the Ecotouiism Association of the United
States defined ecotourism as a form tourism that is
responsible for natural areas. Tourists learn about

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cultural and natural history. The main purpose is:
protect the environment, improve economy and social
security for the local people.
Through the concepts, “ Development of ecotourism
development strategy in Vietnam” In the meeting ""
from September 7, 1999 to September 9, 1999 defined:
“Ecotourism is a type of tourism that based on nature
and culture of the local. It associates with environmental
education and contributes to conservation and
sustainable development with an active participation of
the local community”.
According to: Wildpedia.org. [Internet]. [Date cited
21/03/2017]. Taken from URL:
https://vi.wikipedia.org/wiki/Du_l%E1 %BB%8Bch sin
h th%C3%Ali
Ecotourism is a type of tourism that is responsible for
the environment in the relatively untouched natural area
with the purpose of enjoying nature and cultural values,
promoting the preservation and creating positive effects
on the local community.
2.9.2. The establishment of ecotourism
Ecotourism started in the developing world in the late
1960s. The Galapagos Islands where held ecotourism in
East Africa. In the developed countries, ecotourism is a
popular entertainment. It is held in small tourism group.
In the 1960s and 1970s, ecotourism was limited
distribution and had a small rate in the world tourism
marlcet, accounting for a very small share of the

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international tourism market. In the developed world,
ecotourism is a popular domestic entertainment held in
small groups, especially animal watchers or visitors to
the park. By the end of the 1990s, the ecotourism
developed in the America, South America and
Latin America.
According to the World Tourism Organization’s
forecast, experiential tourism includes: ecotourism,
natural, heritable, cultural tourism,... is one of the
fastest growing sectors in the next two decades.
In Vietnam, after 1975, the country had no conditions to
organize tourism activities. In the 1990s, the ecotourism
in Vietnam began to be organized in some provinces
and cities such as Ho Chi Minh City, Hue, Ha Noi,
Quang Ninh, Ba Ria - Vung Tau, Nha Trang, Binh
Thuan,... Although ecotourism is the lcind of new
tourism, it is always interested and placed in the 2001 to
2010 plan. Many places expanded this type of ecotourism.
2.9.3. Current of ecotourism in the world
Today, there are many ecotourism projects in the world,
some typical projects: The gorilla reserve of Bwindi
forest in Uganda. This is home which contains to about
half (300) of the gorillas of the other mountain areas.
The reserve extracted 60% of their net income for
enviromnental development and conservation. The lcind
of tourism eams $ 400,000 per year. Bwindi became the
highest eaming reserve in Uganda’s parlcs (Honey – 80).

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The "Annapuma Nature Reserve" in Nepal was operated
in early 1985 to prevent human from impacting on the
enviromnent and to increase income of the local from
ecotourism. Tlìis project eamed more than $ 500,000
per year for the local’s efforts.
National Park in South Afnca is one of the most
innovative parks in South Africa, Pilanesberg has
established projects with local communities. A
proĩitable program that allows visitors play sport, hunt
the white rhinoceroses with dart guns have sleeping pill
and the they will be taken some pictures with the white
rhinoceroses.
Ecotourism is a type of tourism that fairly develop in
the world. Ecotourism is popular in developed countries
and developing countries. It attracts a lot of visitors and
visitors are also very interested in this type of tourism.
In addition, ecotourism brings a high profit to these
countries.
2.9.4. Current of ecotourism in Vietnam
In fact, ecotourism activities are mainly organized by
national parks except some tourism companies that have
been successful in running many ecotourism tours. It is
mainly operated in reserves. The benefits of ecotourism
for conservation and development in the local are not
much.
The survey result of the Vietnam Tourism Survey
conducted by JICA (The Japan International
Cooperation Agency): Vietnam was highly valued the

20
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ecotourism potential but the number of visitors to nature
reserves is limited: 44, 7% of reserves had less than
2,000 visitors, 32% of reserves received from 2,000 to
10,000 visitors, in 2006 no data on ecotourism visitors.
According to the report of 14 national parks and nature
reserves, in 2011 received 728,000 vísitors with total
turnover of over 30 billion VND.
Specifically, Phong Nha Ke Bang national park had
261,231 visitors, turnover is 14.1 billion VND; Cat Tien
National Park had 18.224 visitors, tumover of 5 billion;
Ba Vi National Park had 90,582 visitors, tnrnover of 1.6
billion; Cuc Phuong national parlc had 69,895 visitors,
tumover of 3.45 billion VND ... If compare with 2011,
Vietnam's tourism industiy welcomes 6 million
intemational visitors and 30 million domestic visitors,
the total tumover of tourism achieved over 130 trillion
VND, the nuraber of visitors to visit and explore
ecotourism is limited.
According to Nguyên Thi Minh Nguyet (2016)
Overview of ecotourism research. [Internet]. [Date cited
22/03/2017]. Talcen ữom URL:
http ://vv ww vanhien.vn/news/tong-quan-nghien-cuu-ve-
du-lich-sinh-thai-43490
2.9.5. Potentiality of ecotourism in Vietnam
2.9.5.1. Potentiality of ecotourism in Vietnam
Vietnam located in the tropical monsoon climate
zone, with 3/4 of the territory is hilly and
highland terrain, over 3,200 kilometer coastline

INTERNSHIP REPORT
stretch from NỹEth to South and thousands of
islands .
For the composition of plant and animal species
in Vietnam there are 14,624 plant species
belonging to nearly 300 íamilies, including many
ancient and rare species. Species has economic
value, including more than 1000 species of wood
100 species of oil, more than 1000 species of
medicinal plants, 100 species of edible fruit,....
For animal species, there are 11.217 species and
subspecies, including 1,009 species and
subspecies, 265 mammal species, 349 amphibian replies, 2,000 marine fish,
more than 500 freshwater fish anf thousands of shrimp and crab species,…
For mammal species, Vietnam has 10 tropical
species: flying fox, binturong, loris, gibbon,
pangolin, elephant, tapir, rhinoceros and, in
particular, in the 20th century there are five big
mammal species are in Vietnam. Tliis shows that
the biological diversity of our countiy is quite
high and there may be many new species in
Vietnam.
Along with the animal, plant species, Vietnam is
also a center of artificial plants. three artificial
plant centers in Southeast Asia with about 270
species of agricultural plants, in Vietnam alone
there are more than 200 species.

INTERNSHIP REPORT
The tropical forest ecosystems that store the
precious gene sources of our country and
distribute from South to North, from land to
islands.
In 2004, there were 107 special-use forests
including 28 national parks, 43 nature reserves
and 34 cultural-historical-environmental forests
with the total area of 2,092,466 hectares.
Ecotourism - the potential and strength of tourism
in Vietnam. [Internet]. [Date cited 22/03/2017].
Talcen from URL :
http://www.songxanh.vn/ct/303/du-lich-sinh-thai-
tiein-nang-va-the-manh-cna-du-ỉich-viet-
nam.html
2.9.5.2. Positive
Reserves are closely protected by law and
security, so the potential of ecotourism will long
exist. The basic costs of investment in
inẾrastmcture and equipment for ecotourism are
not large. Ecotourísm is the best opportunity to
disseininates and introduces the role and value of
natural resources to everyone. Associated with
the reserves is the cultural traditions and diverse
cultivating practices of ethnic minorities, besides
the ữiendliness and hospitality of the people, this
will be one of the greatest advantages in
ecotourism development.
2.9.5.3. Negative

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In nature reserves, the construction of areas for
each function is not detailed and not specific.
The constmction of facilities • such as roads,
guesthouses, .. not meet the increasing needs of
tourists.
Lack of professional human resources,
management and security staff.
Lack of Capital investors for tourism projects and
constmction of forest ecosystems in eco-tourism
areas.
Lack of consultation of the industry to appeal to
potential investors for investment, development,
research,...
The income of cadres, tourism staffs, security and
care staffs is low.
People with low educational level, poor and
backward, are also difficult to protect and
develop ecotourism.
Forest rangers are few compared to the large
forest area in the cuirrent ecotourism.
Planning and development of tourism without
breaking the natural landscape is not considered
to the harm later.

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2.9.6. The relationship betvveen ecotourism and the
other
sectors
2.9.6.1. Ecotourism with sustainable development
Sustainable ecotourism is satisfying the current
needs of visitors and the tourist areas while still
ensuring the ability to satisfy the needs of future
generations.
Sustainable ecotourism requires the management
of all kinds of resources in the way so that we can
satisfy the needs about economy, society and
aestheticism while still maintaining the cultural
Ecotourims
Sustamable
development
Community
development
Economic
development
Biological
diversity

INTERNSHIP REPORT
character, the basic ecological processes and
biological diversity,...
Now, this concept is the targeted of many
countries in the world, each country will base on
economic, social, political, geographical and
cultural characteristics to foim the best suitable
strategy with this country.
2.9.6.2. Ecotourism with economic deVelopment
Tourism in general and ecotourism in particular
has greatly contributed to development of the
country's economy.
Because it is in the early stages, visitors of this
type of tourism are limited. Average annual,
visitors come to Cuc Phuong about 40,000
visitors , Ba Be 25,000 visitors, Bach Ma 15,000
visitors, ….
If the total number of visitors to the natural
ecological sites, the number of visitors occupy
30% of total international visitors and 50% of
total domestic visitors.
According to: Ecotourism with economy.
[Internet]. [Date cited 23/032017] Taken from
URL: httpV/dulichvungmien.com/du-hch-sinh
thai-voi-kinh-te/
2.9.6.3. Ecotourism with community development
Tourism in general and ecotourism in particular
provided employment oppoitunities for the
tourism industry, the other related sectors, the

INTERNSHIP REPORT
resource management sector, impulse the use
of
employers in the related sectors: hotel,
restaurant,service,...
Tourism is also the driving force for improving
infrastracture, transportation, communication,
medical,....in the local. Therefore, we need to
integrate ecotourism development with the
community development, contribute to the
poverty-alleviate movement, create jobs for the
local people. This helps them to raise awareness
about natural resources consevation and
environmental protection.
2.9.6.4. Ecotourism with conservation of biological
diversity
Ecotourism is now considered to be an
environmentally friendly type of tourism.
Ecotourism development is a way to "save the
environment", "save people", clean up the
environment at the same time, improve the
country's economic conditions without destroying
the resources. The EartlTs warming , the
environmental pollution, the deforestation are a
big problem and greatly impact on the lives of all
people. Annually the number of, more and more
people suffer from natural disasters and diseases
in the world.
Ecotourism gives people a healthy, full and long
life, a harmonious combination of human and

INTERNSHIP REPORT
nature, between environmental protection and
development; At the same time maintain the
earth's endurance before human’s exploitation.
Ecotourism will raise the sense of responsibiíity
in protecting the natural environment.
Chapter 2: THE OVERVIEW OF HAM RONG TOURISM JOINT
STOCK COMPANY

I
INTERNSHIP REPORT
1. Name, location, logo of Ham Rong Tourism Joint - Stock
Company
1.1 Name of HAM RONG Tourism Joint Stock Company
HAM RONG - This is the name of a historic bridge. It is
important in North-South transportation of Thanh Hoa
province. The Bridge connects the Northern and the
Southern as well as the aspirations of the founders of the
company want to bring the best travel Services to
customers. In addition, the mission of all Ham Rong staff is
like a bridge. This is to take customers around the country.
Do not stop there, we will always accompany you on all
paths, open new horizons, new Vision, take you to new
places to explore and experience.
1.2. Location of HAM RONG Tourism Joint Stoclc Company
The company is located near the center of Ho Chi Minh
City, where the population is crowded. There is many

INTERNSHIP REPORT
international tourists, convenient transportation. They are
favorable conditions for the company to approach and
attract customers.
1.3. Logo of Ham Rong Tourism Joint - Stock Company
1.3.1. Colour of the logo
Blue: includes the blue of the sky, the blue of the sea
and the green of the mountains. The meaning of
green in general is towards the environment, the
freshness and peace with the goal to bring
meaningful, interesting, safe tours. In addition, blue
represents hope with the expectation that Ham Rong
is growing and expanding.
Red: expressing the dynamic, enthusiastic of Ham
Rong Tour is constantly exploring in activities
belong to travel Service with the purpose is to bring
the most new, interesting travel Services to
customers. The combination of blue and red
represents the yin and yang harmony, expresses
peace and stability.
3. Image of the logo
Circle: represents the earth, is the image of the world
- represents the global scope of Ham Rong Tour.

I
INTERNSHIP REPORT
Ham Rong Bridge: symbolizes the smoothness of all
routes as well as the solid promise that Ham Rong
Tour sends to visitors. Ham Rong will satisfies a best
way the requirements and satisfaction to you
1.3.3. Meaning of the logo
The Ham Rong Logo is presented in a distinctive
design with a vivid image and embraced in a circle.
The logo also expresses the affmnative the value of
Ham Rong's brand name to the global market.
4. The establishment and development of Ham Rong
Tourism JOINT - STOCKCOMPANY
4. The establishment of Ham Rong Tourism Joint - Stock
Company
With more than 10 years of history and development,
overcome many difficulties and challenges, the Ham Rong
Tourism Joint Stock Company has affirmed its nrestige in
the tourism market, now has become one of the best
prestigious brands in the field of travel Services.
4. The development of Ham Rong Tourism Joint - Stoclc
Company
In 2005 the demand for tourism increased, the company has
established to serve those who wish to travel. In the early
stage, the company met many difficulties, obstacles and
laclc of experience, so the business operation was not
effective. CuiTently, after more than 10 years of operation,
Ham Rong Tourism Joint - Stock Company is veiy
effective and has contributed to the development of the/
travel Service Tield of Ho Chi Minh city and Vietnam. /

INTERNSHIP REPORT
5. The organization structure of Ham Rong Tourism
Joint-stock Company
5. Model of Ham Rong Tourism Joint - Stock Company
Director
Assistant
Director
Marketing
Deparrtment
Direction-
Operation
Deparment
Human
Deparrtment
Accounting
Deparrtment

I
INTERNSHIP REPORT
The model of HAM RONG Tourism Joint Stock Company
5. The duty of each department
5. The Board of Director
3.2.1.1 Director
The director who directly runs company,
responsible for managing the entire
operation of the company and decides the
important issuses. The ultimate decision
maker for the entire corporate strategy in the
short and long tern, at the same time the
person who developes the working plan and
the rules to achiveve the company’s
objective. Director who Represents the
company to work and sign contract with
partners, take responsibility to the law for
the company’s problems, take responsibility
for business results of the company.
3.2.1.2 Assistant Director
Assistant director who manages the
company’s operations under the director’s
assignments. Assignment is responsible to
the director for the effective activities
3.2.2 Director – Operation Department
3.2.2.1. Operation Department
The Direction Department is responsible for
solving the tourist’s requirements.

NTERNSHIP REPOR
Specifically, the customer's travel program
has been purchased and other requirements
arising from contract: program changes,
additional Services,...
Planning and canying out works which
related to tourism programs.
Choosing reputable suppliers, reasonable price and
quality.
Tracking the operation progress of the tourist programs
3.2.2.2 Direction Department
To organize, aưange tour guides for
tourism programs
To build and maintain a team of guides and
collaborators.
To combine closely with the parts of the
company to conduct the most effective
operation.
To represent directly of the company in the
process of contact with/
tourists.
3.2.3 Human Department
To ensure that the departments and individuals carry
out their íimctions, tasks and to ạchieve a high effect.
To ensure the recruitment and training of staff on
demand, strategy of the company.
3.2.4. Accounting Department
The accounting department is responsible for
keeping track of the company's financial, revenue

Huynh Thi Diem My 7 37
INTERNSHIP REP0R1
situation. The department has to report periodically
and promptly the changes to the director and the
relevant department.
3.2.5. Marketing Department
To organize and carry out research of the tourism
marlcet, peiTorms activities to attracts customers to
the company.
To promote the companyT image.
To ensure smooth communication between the
company and the tourists.
6. THE DUTIES OFHAM RONG TOURISM JOINT- STOCK COMPANY
To sign contracts with travel business organizations, develop and
to organize the implementation of domestic tourism programs.
To provide Services: visa, hotel booking, air ticket
booking, train
ticket, tour guide, travel consultant, transportation,..
.
7. Vision and missior lam Rong Tourism Joỉnt - stock
Company

INTERNSHIP REP0R1
Ham Rong strives for always maintain its position is one of the
leading tourism companies in Vietnam and the region about scale,
quality and prestige.
With abundant human resources, strong Tmances, experience and
prestige in the Tield of tourism Services, strong relationships with
partners around the world, dynamic and dedicated staffs. Ham
Rong Tour always try to bring the most valuable travel product to
customers.
8. Turnover of Ham Rong Tourism Joint – stock
The result of the company's tumover

INTERNSHIP REP0R1
Time Visitor
Turnover
(Milion VND)
Profit (Milion
VND)
2010 62.87 67.80 5.50
2011 70.53 63.00 6.50
2012 81.18 82.00 3.80
2013 106.47 98.60 6.10
2014 119.00 118.50 6.25
According to [Date cited 24/03/2017]. Taken from the company’s
documents.
Through fíve years 2010-2014:
Tourists increase continuously.
2014 tourists and tumover increased neaiiy double 2010.
However, profit had not increased much. Due to other deductions.
2011 had the lowest revenue 63.00 but had highest profit 6.50
million VND.
Eamings through five years only increased slightly. Company
needs Solutions to increase proíìts for the company.
7. The market of activities of Ham Rong Tourism Joint - stock
Company
7.1. Domestic marlcet
7.1.1. The Southern market
The Southern which has many famous beaches: Nha
Trang, Quy Nhon, Long Hai, Vung Tau, and/nany big
ports: Vung Tau, Quy Nhon, Cam Ranh, Nha Trang,...

INTERNSHIP REP0R1
Beside the beautiful beaches, there are many islands
such as islands from Mui Ne to Cam Ranh Bay, Con
Dao, Phu Quoc Island. Tropical monsoon climate, so
the area has rich plant and animal resources: many
nature reserves: Suoi Trai (Binh Dinh), Kon Cha Rang
(Gia Lai), Cat Tien,...many national park: ư Minlr
Thuong, Tram Chim, Phu Quoc,...
Economic centers: Phan Thiet tishing port, Tri An
hydroelectric plant,... There are many ethnic minorities
living such as Cham, E De, Gia Rai, ... Cham towers
bring unique architecture built of stone, briclc, pagoda,
racing boat racing ... culture Gongs of etlmic groups in
Tay Nguyên on November 25, 2Ỡ05 have been
recognized as intangible cultural hentage by UNESCO.
7.1.2. The Middle market
Cultural heritages in Hue and surrounding areas:
Hoang Thanh, royal tombs, pagodas, landscapes,
ecology, monuments along Huong river.
Cham cultural heritage: My Son holy land, Tra Kieu
Capital, Cham museum, Hoi An ancient town.
Historical vestiges: Quang Tri ancient citadel, Vinh
Moc tunnels, Hien Luong bridge, Ngu Hanh Son
pagoda.
Coastal resort landscape: Thuan An, Canh Duong,
Lang Co, Cua Dai, Non Nuoc, Cua Tung.
Cave roclc landscape: caves in Phơng Nha Ke Bang
National Park.

ÍNTERNSHĨP REPORT
Ancient City: Hue - the City of landscapes, cultural
relics under the Nguyên Dynasty are harmonious
combination with the natural landscape.
2.9.6.5. The Northern market
This area has many historical and cultural relics
trade village, traditional cultural festivals. They
focus mainly in Hanoi and suiTounding provinces
such as Hai Duong, Hung Yen, Nam Dinh, Ninh
Binh.
The area has many cultural values of ethnic groups:
Tay, Nung, Dao, H'Mong, Thai, Muong,...
Tourists can visit, learn limestone caves: HuongTich,
Ha Long Bay, Cat Ba, Ba Be,...; Historical relics:
Hung Temple, Chi Lang, Dien Bien Phu,...;
Ecotourism resorts, sea eco-tourism: Quang Ninh,
Cat Ba, Sam Son, Do Son,...; Ecotourism in national
parks: Cuc Phuong, Ham Dao, Ba Be, Ba Vi, Ben
En,...
7.2. International market
Only operate in neighboring countries
• HONGKONG
Hong Kong-Disneyland: visitors will be free to join
the game, discover the excitement at Disneyland Park,
free shopping at supermarkets, shopping centers in
Hong Kong
Hong Kong - Ma Cau - Shenzen.
Hong Kong has Disneyland Parlc , TsinrtSha Tsui

ÍNTERNSHĨP REPORT
Shoppmg Center, Shenzhen - Window of the World
gives visitors an overview of the vvonders world
heritage and in Guangzhou has many beautiíul, cheap
clothes
• CHINA
Beijing - Shanghai
Tourists visit the vibrant and modera city of Shanghai,
Dong Phuong Minh Chau television tower is the Asia's
tallest television tower. Visiting the Forbidden City with
9900 magnihcent palaces. It is the residence of
Chinese’s emperor for nearly 500 years, visiting the
Great Wall - a unique wonder was seen from the Moon.
• BANGKOK
Bangkolc - Pathaya:
Bangkok - a paradise of entertainment and shopping.
Pathya with the splendor of white sand beach, blue sea
and stretching endlessly, enjoy the sunshine of the sea,
leam the sea world in adventurous diving game,
parachute jump and the other exciting games.
Bangkok - Chiangmai: Visitors will be visited the
crocodile farm - one of the largest crocodile farms in the
world, visit the snake farm, yellow pagoda, royal
palace, lying Buddhist temple, Safari World Zoo.
Chiangmai has many jungles‘ Chiangmai, Doi
Suthep,...
Chapter 3: CURRENT SITUATION OF RONG TOURISM
JOINT - STOCK COMPANY

INTERNSHIP REP0R1
1. Strong points
8. Quality
The company bought modern infrastructure so the
product is not backward
Tour guide is young, ửiendly and enthusiastic
9. Service
Because the company was established latter, it
can avoid the previous company’s risks.
When competitors believe that they are highly
trusted by customers, they may be meet
weaknesses: not taking competitive measures, not
offering discounts or new Products.
1 3 Price
There is the seasonal discount package
Tour’s price is resonable.
2. Weakpoints
9.1. Quality
The company was established late so many
customers do not trust.
For travel Products, it is difficult for tourists to
feel the difference before consuming the tourism
product.
There is few experienced staff.
9.2. Service
Relationships with Service providers are not as
close as the companies appear earlier.
The company has less Capital so it is difficuĩt to
diversify tourism products.

ĨNTERNSHIP REPORT
Other companies were bom early and exploited
many good tours, attracting visitors.
9.3. Price
There is few promotional tours.
3. Threats of Ham Rong Tourism Joint - Stock Company
The rise of competitors, especially the Saigon Tomists.
Globalization trend, in particular Vietnam's accession to the
WTO will increase competitors in both quantity and
quality.
Tourism is an attractive business sector, more and more
businesses invest the sector. Due to the impact of the global
economic crisis, people are less go to travel, which birngs
about difficulties for businesses in the tourism industry.
Chapter 4: SOLUTIONS
1. Short - Term Solutions
1.4 Quality
1.3.4. Investing in inírastructure
Investing in modem infrastructure to bring a good quality
to tourists.
Investing in the constmction of roads that lead into
ecotourism.
Investing in the constniction of bridges and berths for boats
to take visitors by river.
1.3.5. Marketing
Having a good marketing staff, know the
advantages of the
company's Products and have the ability to sell,
persuade

INTERNSHIP REP0R1
tourists.

Having a high commission rate for marketing staffs who
sell a lot of Products.
Promoting the propagation of images of ecotourism,
mobilizing resources to promote the rapid' growth,
preservation, upgrading, increasing the vấÍue and quality,
creating a healthy and safe tourist enỵironment.
1.3.6. Promoting sale campaign
This is a communication activity, creating material
beneíĩts
for customers such as discount coupons, giữ vouchers,
lucky draws at shopping centers or supermarlcets,...
1.3.7. Promoting advertisement
Promoting the advertisement for tourism images and
tourism Products of the company in domestic and
intemational markets by fonns: fairs, coníerences,
exhibitions,... and propagandizing the image and
trademark of the company on the mass media.
Advertising by brochures, ílyers,... are attached to
prestigious newspapers or advertising on the company's
website: hamrongtour.com, or on the website of Vietnam
National Administration of Tourism: vietnamtourism.com.
Advertising the company’s Services on some popular
electronic newspapers such as vnexpress.net, vtc.vn,
vietnamnet.vn, ...
Creating a page on Facebop .d You Tube for advertising
the company.
1.5 Service
4. Improving the quality of customer Service

NTERNSHIP REPORT
Creating forums on the web for lovers of tourism to
exchange
experiences, feelings through the trips.
HAVINGQUESTIONANDANSWERSERVICEONTHECOMPANY’S
WEBSITE.
Having questionnaires to survey the customePs
satisfaction
after using the company’s Services.
5. Researching customers
Leaming the psychological characteristics and the
predilection of tourists in each target market so that
they
can build appropriate tourism programs and ensuring
the
best Service to tourists. At the sarríế time, surveying
new
interesting tourist sites.
1.3. Príce /
Having discount for couples on honeymoon
Having the seasonal discount package
2. Long - Term Solutions
5.1. Quality
5.1. Having PR plan
It is necessary experts to call for domestic and íòreign
investors to invest research, conservation and development
of ecosystems as well as eco-tourism activities.
Building a question and answer System on the
company’s
website.

Funding for tourism events and programs.
Participating in the poveity - alleviation movement,
building house of gratitude and the local public activities.
Having a ửiendly relation with the press.
5.1. Protecting the environment

INTERNSHIP REPORT
Investing in eco-tourism areas, creating jobs for people in
the tourist areas in order to they are more aware of
environmental protection.
5.1. Improving travel knowledge for staffs
Having guides and management knovvledgeable about the
environment to guide and remind tourists to protect the
natural environment.
Experts will always put the ecological protection on the
íĩrst before implementing a development plan.
Having the training and íbstering plans to build a
competent, ethical, talented management and staff team.
Organizing for staffs learn íbrcign languages, learn deeply
in the tourism industry.
Sending good cadres for training abroad.
2.2. Service
1.3. Creating relationship with eollaborators
Promoting relationships with suppliers to provide
customers with more stable and active customers in
business.
Promoting closely linked with the hotels in the area to
create a stable source of customers.
Promoting closely linlced with the hotels in the area to
create a stable source of customers.
1.4. Having investment policy /
1.1.5. Investing in the upgrading and expansion of the
company's íacilities. There is plan increase business
Capital through joint ventures with íbreign partners
to diversiíy the types of tourism Services.

1.1.6. Investing in a term of transportation vehicle: The
company has to invest in improving the quality of
Services in the departments of business, purchase
more vehicles to be able to provide a Chain of
closed
Services from travel, hotel and transportation to
other
Services.
2.2.2.3. Diversiíying the tour programs: investing in
upgrading the existing tourist products, to study and
to foim new tours in order to diversiíy Products.
Having priority policy for ecotourism development.
In addition the company should invest in the contruction of
new forms of tourism such as adventure sports tourism sea
tourism, and especially ecotourism,...
1.1.6. Price
1.1.6.Having preíerential policy for VIP customers
Discounts on Services or promotions for VIP customers.
Announcing new tours for loyal customers.
1.1.6.Researching market
The company researches and offers affordable prices that
are more accepted than their competitors.
The company needs develop the good relationships with
travel Service providers to ensure that OU1' tour programs
have the cheapest quality and price. Then the company will
have conditions to reduce the price of their travel Products
compared to competitors. /
1.1.6.Applying Aexible pricing strategies

INTERNSHIP REPORT
1.1.6.Forgroup

The company should apply preferences, discounts in
the case of crowded groups. They consume a lot of
Services, long trips, ... /
1.1.6. Student and family
Having Discount policy tor students, families,...
Chapter 5: CONCLUTIONS

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