2. +
Cold calling to selected telephone
numbers
Advantages
Disadvantages
Efficiency: You can explain with
more details to the customer all
the benefits about the service
or product.
Efficiency: If the customer is not
interest in the service or
product, he can hang up the
call.
Effect: The customer can feel
that he is important for the
company.
Cost: It is very expensive.
Effect: That you have only an
opportunity to impress the
customer.
3. +
Flyers delivered by hand to people´s
homes
Advantages
Efficiency: It have visual impact
in the customer and is practical.
Disadvantages
Efficiency: The people could
throw it away, if it is not
interesting.
Cost: It is cheap in large
amounts.
Effect: That the people can
conserve it, and recommend
the product or service.
Cost: If the flyers are in color,
they are more expensive that in
black and white.
Effect: That the customer can
decide not to read it.
4. +
Direct mailing by post
Advantages
Disadvantages
Efficiency: You are focused in
your market niche.
Efficiency: The customer can
decide not to read it.
Cost: The cost is minimum.
Effect: Sometimes, this publicity
is irritating for the customer.
Effect: The customer can feel
that he is important for the
company, if the publicity is
customized.
5. +
Spamming to e-mail addresses on a
database you have obtained
Advantages
Disadvantages
Efficiency: You can gain more
customers from many places.
Efficiency: The customer can
decide not to read it.
Cost: The cost is minimum.
Effect: Sometimes, this publicity
is irritating for the customer.
Effect: The costumer receive
important information about the
product or service.
6. +
Because:
The advantage of this publicity are:
Direct mailing by post
The customers will feel important for
the company.
We decide
The customers will be interested in
the publicity that the company send.
The customers will be current with
the news and promotions of the
company.
This publicity doesn´t have cost.
