Cloud services are a reality for SMBs and they have specific needs when accessing the cloud. SMBs want to control their workspace, choose which applications to use; bring their own device (BYOD) and they require technology that enable their staff to work anywhere at any time. The SMB working environment is becoming more productive and this has brought the need for improvements to flexibility, mobility and usability; SMBs are looking for enrichment of their cloud experience and prefer to purchase cloud applications from a single trusted vendor. Currently cloud control panels are difficult to manage and lack focus on the end-user, not providing an enhanced user experience. These requirements are met with cloud applications and LuxCloud has the perfect solution to provision these services, automated and fast. When it comes to consuming cloud applications LuxCloud now has a unique product: Gateway4Cloud. More info: www.luxcloud.com

4. There is nothing “small” about small and midsize
businesses (SMBs)
There are over
18.000.000
SMBs worldwide
[Spiceworks]
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Selling cloud services to SMBs

5. There is nothing “small” about small and midsize
businesses (SMBs)
Employing nearly 197 Mio people
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Selling cloud services to SMBs

6. There is nothing “small” about small and midsize
businesses (SMBs)
Spending over
3$ billion on technology each day
[Microsoft]
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8. The cloud: an SMB love story
6 million SMBs Worldwide
are planning to migrate more of their
IT budgets towards cloud services
in the next 12 months.
[Cisco]
Cloud computing spending in SMBs
will reach $16 billion in 2015
[Techaisle]
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Selling cloud services to SMBs

9. The cloud: an SMB love story
7
4
1
2009
[Dell]
2012
2016
SMBs are adopting a wider variety of cloud
services. The average number of cloud business
applications used by SMBs is growing fast.
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10. The cloud: an SMB love story
80%
of SMBs experienced
improvements within six months
after moving to the cloud
[Microsoft]
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12. Cloud is the opportunity for SMBs
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14. The Cloud is growing… your business can too!
REPUTATION BUILDER
Grow your reputation as a trusted and innovative provider adding cloud services to your
offering. Strengthen your position providing your customers with best-of-breed technology.
SAVE TIME
Benefit from fast time to market instead of spending time on implementation and deployment.
React quickly to market changes with the latest cloud applications, focus on your core business.
BUILD YOUR BUSINESS
Develop your offer with new added-value services to your existing clients and for new ones
offering them a positive first experience and expand your business.
REDUCE CHURN AND INCREASE ARPU
Up-sell and cross-sell additional services and products to your customers to maximize revenues
and increase customers retention.
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16. SMBs have their own specific needs
69% of SMBs prefer to purchase cloud apps
from a single trusted provider
[Microsoft]
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17. SMBs have their own specific needs
SMBs demand multiple applications.
30% have indicated a strong preference for
obtaining cloud apps as part of a package/bundle.
[Parallels]
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18. SMBs have their own specific needs
Cloud complexity is the main issue reported by
enterprises to adopt cloud services: management of
different services, SLA’s, billing, …
becomes a complex problem for SMBs
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19. SMBs have their own specific needs
SMBs are looking for a ease access to their
cloud services and a familiar environment which
brings them ease of use
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20. SMBs have their own specific needs
71% of SMBs are looking for
technology to enable their staff
to work anywhere, anytime
[Microsoft]
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21. SMBs have their own specific needs
Over the years users have grown accustomed
to access and try online services for free,
they like to try and explore apps.
Once they are used to it,
users are willing to pay to upgrade,
to have new features and functionalities.
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23. Gateway4Cloud: Enriching the Cloud Experience
Gateway4Cloud, a solution that allows users to buy, find
and use all their cloud applications from a user-friendly
single sign-on interface.
Gateway4Cloud is a browser-based workspace aggregator;
it integrates web hosting tools, e-mail management and all
other multi-tenant capable cloud services.
It is designed for the end-user and optimized to bring
cloud adoption.
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24. Gateway4Cloud: Enriching the Cloud Experience
Integrate your brand strategies in the
control panels, URL, store and all
reseller tools.
Users can integrate their own
tools to develop their
personal cloud workspace.
Settings
Tools
WorldTimeBuddy
Store
Manage cloud services
from an optimized
interface with a familiar
look & feel
Calculator
Applications
Social
Users manage and
access all cloud
applications from one
cloud workspace with a
single sign on.
To Do List
Communicator
Fully customizable by the enduser: Background, Login
picture, Group naming,
Drag&Drop tiles, …
Allows users to access
to their social business
networks.
Shared Folder
Personal Folder
Business applications included
in the Starter Edition: Share &
Store, email marketing and
backup.
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25. Accessible from multiple devices
anywhere & anytime
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26. Gateway4Cloud Starter Edition
the answer to drive cloud adoption
Email Marketing
INCLUDED
Share & Store
INCLUDED
Backup
INCLUDED
Over the years users have grown accustomed to accessing and trying out
online services for free. Gateway4Cloud is the ultimate vehicle to let SMBs
use free applications and upsell them when they need it. The starter edition
includes three demanded services by SMBs to encourage them to use cloud
services and benefit from their advantages.
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27. Sell cloud services through Gateway4Cloud
Goal: Increase satisfaction
Goal: Increase turnover
Target: Existing customers
Target: New customers
Cross-selling
& Up-selling
Online activities
 E-mailings
 Web optimization
 New product trials
 Case studies...
Offline activities
 Campaigns
 Mailing
 Set up call actions
 Product folders…
Attracting
new customers
Online activities
 AdWords
 SEO
 Webinars
 Product trials
 Testimonials …
Offline activities
 Organize events
 Set up call actions
 Campaigns
 Product folders
 Partnerships…
Improve loyalty and reduce churn
Online activities




E-mailings
Web optimization
Visual FAQ
Webinars
Offline activities
 Success stories
 Active partner communication
…
 Organize partner/customer
events
 Campaigns
 Mailing
 Success stories
 Active partner communication
…
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28. Steps to follow
1
2
Introduction and
activation of free to
use applications within
G4C for your endusers.
The message here is
loud and clear: free
cloud services
available for you to
use.
3
Focus on the features
and benefits of the
services.
Check Marketing &
Sales material.
4
Get users to get
accustomed to the
services and monitor
the use.
5
Once customers use it,
do the follow up
up-sell
Examples of follow up campaigns:
Email campaigns, focus on Gateway4Cloud
Freemium products for all of your customers
Up and cross sell campaigns per service or target groups
Loyalty campaign on existing webhosting/domain name customer base
Outbound call with specific offer or help to activate the services
…
Contact your Sales Partner Success Manager to discuss how LuxCloud can help you even more.
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29. Intelligence by: