SA Medical Specialist Online directory and medical website designers

planning
& research
STEP 02
information
gathering
STEP 01
design
STEP 03
search engine
optimisation
STEP 05
development
& content
STEP 04
maintenance &
online representation
STEP 06
CONTACT
lynell@samedicalspecialists.co.za • +27 (0)21 424 6181 • patrick@samedicalspecialists.co.za
+27 (0)21 424 9056 • Medical Directory: www.samedicalspecialists.co.za
Portfolio Website: www.samedicalwebsitedesign.co.za
We Design and Develop Websites that Work for You
In association with SA Medical Web Design and SA Medical Specialists & Health Practitioners

www.samedicalwebsitedesign.co.za
www.samedicalspecialists.co.za
Welcome to SA Medical Website Design, your medical
website & online representative specialists.
We are a dedicated team of professionals who work
closely with a broad range of specialists in the
medical industry. Our clients include doctors,
healthcare professionals, and medical companies
or organisations.
We build and develop medical websites for specialists
looking to grow their online presence and broaden
the scope of their businesses. We offer a range of
services including web design and development,
professional copywriting, graphic design, website
hosting, domain registration, search engine
optimisation, and online marketing. We also offer
professional printing services, and can assist with
both online and printed branding requirements.
We are South Africa’s only online Medical Specialist
Directory and Specialist Medical Web Design and
Development Company. We own our own online
medical directory and build stand-alone medical
websites for a range of reputable professionals in the
industry. As the only company of our kind in the
country, we have a unique, unrivalled insight into the
online medical field. Our team is committed to
helping our clients to strengthen and grow their
online presence and marketing efforts. The websites
we create are effective at reflecting specific brands,
and they can be used to market your medical practice
to a wide online audience. Every day, people search
for products and services online – having a website
means that your practice can be found by a growing
number of potential patients, as well as your current
client base. We provide all the services necessary for
your medical practice to have optimal exposure,
whether you need a website developed from scratch,
or if you are looking to improve an already existing
platform, and our extensive directory boasts between
50 000 and 60 000 visitors every month.
Besides web design and development, we provide an
extensive range of additional services, including
domain registration, website hosting, search engine
optimisation and online marketing. We also provide
professional graphic design services for medical
specialists looking for high-quality marketing
materials, as well as other branding requirements,
both digital and printed.
It’s no secret that a strong, professional online
presence has become increasingly important in every
industry. The medical industry is no different.
A website is a highly practical tool when it comes to
reflecting your company’s brand, and can be used to
effectively market your medical practice to an online
audience. More and more, people are using the
Internet to search for products and services online,
and having an easy-to-navigate and functional
website means that your practice can be found by a
growing number of potential patients.
We also pride ourselves on providing our clients with
high-quality copy for their websites. Professionally
written copy is essential when it comes to boosting
search results, making sure you reach your target
market, and improving your rankings for specific
keyword searches. Our team will help you find the
perfect voice for your brand, with an emphasis on
accessible content. The information on your site
needs to be comprehensive and include up-to-date
information about your particular products and
services. Medical copywriting is a very specific skill
and it is important that your clients can properly
connect with the content they see on your website.
Whether you are a well-established medical practice,
or just starting out in the industry, our affordable
website hosting solutions are structured to cater for
your unique needs. We know that it is important for
your website to be online at all times and it is
essential that your visitors experience fast loading
times. It is also important that your website is able to
load quickly on multiple platforms, as people are
starting to search online from mobile devices more
and more. We offer medical specialists a range of
packages, which allows for considerable growth in
clients, online presence and profits. Please don’t
hesitate to contact us about our different package
options, and to chat to us about making your site
compatible on a range of platforms.
We have designed and developed over 300 websites
for medical professionals and have been in the web
design and development industry since 1994. We
started out with our own medical directory website
and have since branched out into developing
websites specifically for medical specialists. Our
website design and development services include:

SERVICES
Search Engine Optimisation
Our team offers professional Search Engine
Optimisation as part of our website development
services. It is becoming increasingly important to be
found online and to stand out from one’s competitors.
What is Search Engine Optimisation?
Having a well-developed website is a helpful tool with
which to connect with one’s client base, and to
market services and products to new and existing
customers. Search Engine Optimisation (SEO) is an
essential element for every website. It allows search
engines to effectively index content and ensures that
your website is easy to find online. Proper Search
Engine Optimisation helps to effectively promote
your brand online.
Why is SEO important?
A strong online presence is an essential part of
increasing your client base through online searches.
We help to create and manage online brands, and are
happy to assist with the development of this online
presence. Our SEO strategies mean that patients are
able to search for specialists according to a chosen
area, and we are proud of our results in increasing
specialists’ client bases.
Our team works with a broad range of medical
specialists to create and manage online brands.
This allows specialists the opportunity to promote
their practices and develop their social presence.
All of our websites are developed specifically with
Search Engine Optimisation in mind – this means that
they are much more likely to found in online
searches. A wide range of current and potential
patients are able to find your practice when they
search online for specialists in their area. This is very
helpful in finding new patients on a regular basis.
Whether you manage your own practice, or are in
charge of marketing a medical practice, hospital or
other institution, our team is able to create,
develop and grow the ideal online presence for
your unique brand.
Search Engine Optimisation Research
Our team conducts search engine research
specifically aimed at optimising websites for a broad
range of medical specialists in South Africa. We make
sure that your online presence reaches its full
potential so that your business can be easily found
with search engine results.
What is search engine research?
Our search engine research is done through a four
step process that provide you with research
necessary to assist with your content.
The keyword research process works in the
following way:
1. We ask the client for a detailed list of their services
or procedures.
2. We conduct key phrase research from a tool
provided to us from Google. This provides us with
a list of phrases that were commonly searched for
about those services in the last 12 months.
3. The client then checks this list to make sure the
key phrases are correct.
4. The key phrases are then written into the content
of the website.
This will enable us to position your site on Google in
order for site to be easily found. This is key with the
ranking of your website and making your site search
engine friendly.
Why is it important?
As more and more people use the Internet to search
for products and services, it has become increasingly
important for medical specialists to have an online
presence. If your potential patients are searching for
particular phrases, you want to ensure that they are
in your content so that they can find your website via
those phrases.
The key phrases will also be inserted within the Meta
tags of the code to ensure that the SEO follows
throughout each page on your website.
It is essential that your website provides the best
possible service to your patients, and this includes
having all the information they need readily available
to them. A well designed website will ensure that they
are able to find what they need, and very importantly,
that they are able to contact you with ease.
While medical websites need to look good, they also
need to provide all the necessary information to
potential and current patients in an accessible way.

Our team specialises in providing medical specialists
with the website design they need, as well as the
professional copywriting, marketing and search
engine research that they need.
Copywriting
Our team at SA Medical Specialists Website Design
offers high-quality, professional writing services with
a particular focus on effective Search Engine
Optimisation. Our writing services are ideal for those
looking for effective SEO for their website, or simply
as an additional marketing strategy for their brand.
Copywriting is also the best way to make the most
out of a new website, as it is an effective way of
adding your own unique voice to your online brand.
Why is copywriting important?
Carefully crafted copy is essential when it comes to
optimising search results, making sure you reach
your target market, and improving your rankings for
specific keyword searches. We will also help you find
the perfect voice for your brand, with an emphasis on
clear, concise and accessible content.
As a medical specialist, it is important that your
patients can find you online with ease. The
information on your site needs to be comprehensive
and include information about your particular
services. Search Engine Optimisation is crucial for
your marketing success, and this begins with
well-written copy.
Good quality copy is also vital when it comes to
standing out from your competitors, as well as
portraying a professional brand image. Copywriting
can be used to ensure that you reach your target
audience, so that you can focus your products and
services at specific patients or website visitors.
Medical copywriting is a very specific skill that is
aimed at promoting your unique brand in a way that
is professional, as well as accessible. It is important
that your readers are exposed to informative
information, and that your clients can connect with
the content they see on your website.
Website Hosting
offers professional web hosting to a range of medical
specialists around the country. Our hosting services
are affordable and reliable and we pride ourselves on
providing high-quality support for your website and
online brand as a whole.
Website Reporting
From a marketing point of view, websites are
pointless if you don’t know what is happening on
them, how they are performing and whether or not
you are actually getting business from the website.
That’s why at SA Medical Specialists, we supply our
clients with the insight and knowledge to see and
understand what’s happening on their websites and
where their business is coming from.
What is website reporting?
We track our websites via Google Analytics, which is a
service that allows us to track and report on your
website’s traffic.
How does it work?
Once your website is built we add tracking to the site
so that we can monitor its activity. This is key for you
to see how many people are coming to your website
and which pages they are visiting. We can also
monitor if anything happens to your website, and if
any issues occur that we can rectify them.
Why is website reporting so important?
It is essential that your practice is visible online, so
that current and potential patients can easily access
your products, services, and information.
We provide our clients with both desktop and
mobile user reports that provide the following
information:
• Tracks users
• Tracks phrases being used
• Tracks the countries users are coming from
• Tracks which pages are being visited
Website reporting services will allow you to constantly
monitor your progress and make any necessary
improvements.
How often should website reporting be conducted?
Once a month our clients receive two types of reports
(desktop and mobile devices) that we generate from
Google. This provides a breakdown of what has
happened to the website during the month.

Once a year we review all our websites to see if the
functionality, SEO and security are up to date. If we
think anything needs to be improved, we send
through an email to inform the client of our
recommendations.
This will allow you to take the guess work out of your
website when it comes to making important decisions
about your website.
Online Marketing
Our team specialises in online marketing for a wide
range of medical specialists throughout the country.
We pride ourselves on our ability to create
high-quality, functional websites and ensure that
each medical practice gets the online presence it
needs.
What are the different types of online marketing?
A medical website is very useful for practitioners who
would like their information to be accessible to their
patients 24 hours a day.
There are a number of types of online marketing,
including:
1. Blog
This type of website is regularly updated and is
written in a conversational style to engage with
readers. New material can be added often to keep it
up-to-date and relevant.
2. SEO
SEO allows search engines to effectively index
content and ensures that your website is easy to find
online. Proper search engine optimisation helps to
effectively promote your brand online.
3. Social Media
Social media platforms include Facebook, Twitter and
Google+. These platforms add real value to
customers and are an ideal medium with which to
interact with fans and followers, as well as to share
new, relevant content.
4. AdWords
Google Adwords is a pay-per-click (PPC) form of
marketing service provided by Google, which allows
you to create adverts on the right hand side of the
search results, as well as on certain websites. Google
Adwords campaigns are highly effective in widening a
company’s audience.
5. Online Directories
These websites offer information about businesses
and individuals, and are a very useful way to improve
your company’s visibility. They allow patients to find
your information more easily, and can be useful in
growing your client base.
Why is online marketing important?
Our online marketing services ensure that your
medical practice has the best online exposure
possible – this means that your practice is more likely
to appear in online search results, and will be
exposed to a broader range of potential clients. All of
these is very helpful for medical professionals looking
to considerably expand their business.
The combination of a well-designed website and a
solid online marketing strategy will allow you to
develop and grow your business effectively.
Graphic Design & Printing
provides graphic design services for a broad range of
medical specialists who require professional designs
for their marketing materials, websites and other
branding elements. We offer design services that are
tailor-made to fit each brand’s unique needs – from
printed materials to online marketing campaigns.
What services do we provide?
We offer a wide range of design services, which are
ideal for medical professionals looking for assistance
in growing their brand.
We offer the following graphic design services:
• Marketing material
• Company stationery
• Business cards
• Calendars
• Envelopes
• Invoice books
• Letterheads
• Notepads
• Booklets
• Brochures
• Medical files
• A range of design projects that require a
professional touch.

Google Adwords
What do we do?
We provide professional Google AdWords services to
a broad range of medical specialists looking to
improve their online marketing and brand exposure.
Google serves as an ideal platform from which to
harness the marketing potential of the Internet.
Online marketing can take many forms, and Google is
the perfect platform to benefit from. With literally
millions of searches being done every hour, the
Internet has huge potential to offer medical specialists
throughout South Africa the opportunity to harness
the power of this enormous marketing platform.
What is Google AdWords?
Google Adwords is a Pay-Per-Click (PPC) form of
marketing service provided by Google, which allows
you to create adverts alongside the search results, as
well as on certain websites. Google Adwords
campaigns are highly effective in widening a
company’s audience, and can be used to get
significant results for medical specialists looking to
promote their products and services online.
How can we help?
The medical field is highly competitive, so our team of
professionals helps to conceptualise clear, well-planned
and executed marketing strategies for professionals in
the industry. We create, manage and optimise online
marketing efforts, and this in turn helps to promote
brands to new clients, and boost profits.
What else can we do?
As well as managing your Google AdWords
campaigns, we can also help you to set up, and
manage, a number of other online marketing and
web development services. We work closely with each
client to ensure that your business has a successful
online presence, and we are able to come up with
unique solutions for every need and budget.
Social Media
With over a billion people using social media today,
professionals cannot afford to overlook these
platforms. The team at SA Medical Specialists Website
Design specialises in social media marketing for a
broad range of medical specialists.
What do we do?
Our team manages, grows and optimises the social
media presence of businesses. We can also design
social media profiles from scratch – an ideal option
for medical practitioners who are brand new to the
world of social media and online marketing. We pride
ourselves on our ability to grow and optimise
Facebook pages and Twitter accounts for our clients
by adding real value to their platforms and
connecting with their patients. Constant, relevant
interaction with fans and followers is key to an
effective media marketing campaign.
Testimonials
Dr Jason Crane – www.capetownorthopaedic.co.za
Looking back, I can honestly say that the turning point
when my business became successful and met my
expectations was when SA Medical Specialists
designed and marketed my practice online. The
design team managed to create the look and feel of a
website that is professional as well as warm and
enticing. Once my website was up and running my
business increased by over 60 percent, all due to
online exposure. Most importantly their search
engine optimization ensures that my website comes
up in the top three hits on any search. My business
would not be what it is today without them.
Dr Peter Naudé – www.entspecialist-capetown.co.za
Good service. The team is very professional and know
how to best place you for maximum exposure. I
initially underestimated the importance of good
advertising, marketing and accessibility but working
with SA Medical Specialists has paid off and hugely
contributed to the growth of my company.
Dr Stadler Kirsten – www.shoulderandelbow.co.za
I am delighted by how quick and effective my website
was made to appear high up on the on search engine
hit lists when searching different keywords on my
site. It was set up simple and user friendly and I
appreciate the willingness of your staff to see to it
that my requests regarding the working of my site
was met. Furthermore I feel your tariffs and terms
are reasonable and would certainly recommend SA
Medical Specialists to my colleagues.
Dr. Vijendranath - www.witbankgynaecologist.co.za
Many clients contact me through my website and I
can feel my practice improve considerably. Thanks for
your help.

SA Medical Specialist Online directory and medical website designers

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SA Medical Specialist Online directory and medical website designers