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Create Demand for your Talent: How to Position Yourself as a Subject Matter Expert
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Create Demand for your Talent
1.
Create Demand for your Talent: How
to Position Lynn Hazan Lynn Hazan& Associates, Inc. Yourself as a Executive Search Firm for Marketing and Subject Matter Communications Expert lynn@lhazan.com www.lhazan.com 312-863-5401
2.
VUCA: The “New
Normal” Volatile Uncertain Complex Ambiguous Derived from military vocabulary in the 1990’s © 2012 Lynn Hazan & Associates, Inc.
3.
Barb Cheng,
The VUCA Antidote founder, president, and CEO of Executive Core Vision With a clear vision, creative space opens up for innovations. © 2012 Lynn Hazan & Associates, Inc.
4.
Barb Cheng,
The VUCA Antidote founder, president, and CEO of Executive Core Vision Understanding Listening and understanding can help leaders discover new ways of thinking and acting. © 2012 Lynn Hazan & Associates, Inc.
5.
Barb Cheng,
The VUCA Antidote founder, president, and CEO of Executive Core Vision Understanding Clarity Clarity works because people are so confused that they grasp at anything that helps them make sense out of chaos. © 2012 Lynn Hazan & Associates, Inc.
6.
Barb Cheng,
The VUCA Antidote founder, president, and CEO of Executive Core Vision Understanding Clarity Agility Leaders must be ready for surprises. Have practices which support agility. © 2012 Lynn Hazan & Associates, Inc.
7.
Welcome to New
Era at Work Multi-generational groups Diverse talent pool Real and virtual spaces Technology enhanced Reverse mentoring © 2012 Lynn Hazan & Associates, Inc.
8.
War for Talent
Employers ARE Hiring! Toptier candidates being courted; getting multiple offers. Intense competition for talent Speed is important © 2012 Lynn Hazan & Associates, Inc.
9.
Clients Seek 21st
Century Skills Creativity & Technology Literacy Innovation Flexibility& Critical Thinking & Adaptability Problem Solving Initiative & Self Communication & Direction Collaboration Social & Cross Productivity & Cultural Skills Accountability Information Literacy Leadership & Social Media Responsibility Literacy © 2012 Lynn Hazan & Associates, Inc.
10.
Must have skills
for candidates Writing Managing clients, Analytic/Quantitati supervisory skills ve Foreign Language Social Media & digital skills skills Collaborative work Do more than less! styles Industry specific experience Strategy and tactics Biz Dev © 2012 Lynn Hazan & Associates, Inc.
11.
Re-Define Yourself in
a Changing World Who are you? What do you want to do? Reinvent yourself, your skills Strengths & core competencies © 2012 Lynn Hazan & Associates, Inc.
12.
What are you
strengths and core competencies? www.inventuregroup.com © 2012 Lynn Hazan & Associates, Inc.
13.
Lynn’s Top Five
Traits © 2012 Lynn Hazan& Associates, Inc.
14.
The New Flexible
Workplace Companies offer: flex-time work from home options alternative tracks for advancement Entirestaff not always at office at same time. © 2012 Lynn Hazan & Associates, Inc.
15.
Patterns of Behavior
Candidates behave in Companies behave in a certain manner. a certain manner. Recognize patterns Make them work for you Create a competitive advantage “A” candidates © 2012 Lynn Hazan & Associates, Inc.
16.
Recognize Trends &
Have Them Work for You Organic Whole Foods Animals’ Rights Fair Trade PETA Starbucks Fringe to Mainstream Environmental Workers’ Rights GreenPeace Nike Global Warming Al Gore © 2012 Lynn Hazan & Associates, Inc.
17.
STEM: Jobs In
Demand Science Technology Engineering Math © 2012 Lynn Hazan & Associates, Inc.
18.
Top 5 Growing
Industries Hiring Today Media Engineering Healthcare Account Services Consulting According to Yahoo! © 2012 Lynn Hazan & Associates, Inc.
19.
Health Care
Preventative care Electronic medical records Professional associations Direct service providers Continuing education Geriatric services © 2012 Lynn Hazan & Associates, Inc.
20.
Technology is growing
Payoff from R&D Biotechnology Disruptive Technology Energy Innovations Clean Tech Mobile Devices (smart phones, tablets) Apps – “App Economy” © 2012 Lynn Hazan & Associates, Inc.
21.
Recent Placements at
LH&A Marketing Manager Freelance Research Strategist-Milwaukee Freelance PR - Media pitching Social Media Manager Member Outreach Representative Director of Corporate/IT Communications Account Management (PR) © 2012 Lynn Hazan & Associates, Inc.
22.
Current Needs at
LH&A Positions Categories Sales Health Care General Consumer Electronics Management Professional Services Marketing Medical Devices Communications Consumer Durables Business Professional Development Associations Public Relations Retail Digital PR Professional Training © 2012 Lynn Hazan & Associates, Inc.
23.
Boomers in the
Workforce 60 is the new 40 Anticipated brain drain Delay retirement Healthcare = best field for workers 50 + AARP’s “Best Employers for workers over 50” © 2012 Lynn Hazan & Associates, Inc.
24.
Boomers and Beyond
SuccessfulBoomers create demand for talent and start their own business freelance consulting Re-invent work after retirement © 2012 Lynn Hazan & Associates, Inc.
25.
© 2012 Lynn
Hazan & Associates, Inc.
26.
© 2012 Lynn
Hazan & Associates, Inc.
27.
What makes you extraordinary? What
are you a subject matter expert in? Write your answers. © 2012 Lynn Hazan & Associates, Inc.
28.
Be a subject
matter expert Know your subject matter and best practices Have experiences to relate Speaking engagements to share your knowledge © 2012 Lynn Hazan & Associates, Inc.
29.
21st century expert
is online! Blogs and video Webinars blogs Online eBook presentations e-zine articles Social media © 2012 Lynn Hazan & Associates, Inc.
30.
Marketing Yourself Always
market yourself Innovation– What new services can you offer? Nonprofit/Pro-Bono projects Join professional associations Be an active member! Position yourself as a leader! © 2012 Lynn Hazan & Associates, Inc.
31.
What are your
spheres of influence? Community Organizations Professional Places of Associations Worship Schools / Universities You Social Clubs Online Groups ??? Arts/Culture © 2012 Lynn Hazan & Associates, Inc.
32.
What is your
unique positioning statement? What makes your services special? © 2012 Lynn Hazan & Associates, Inc.
33.
Unique Positioning Statement Why
employer or client should hire you Summary statement for resume Lead off for a successful interview © 2012 Lynn Hazan & Associates, Inc.
34.
How to Create
Your UPS What makes you unique? What makes you special? What’s your story? ? ? © 2012 Lynn Hazan & Associates, Inc.
35.
Elevator Speech 30-60
second speech Reasons why employer should hire you What can you bring to the employer? Make it interesting! Practice! Practice! Practice! © 2012 Lynn Hazan & Associates, Inc.
36.
Try it out:
Paired Share Why you should hire me? Make it interesting! Time: 1 minute each © 2012 Lynn Hazan & Associates, Inc.
37.
The Hemmingway Challenge
Write a story in only 6 words. © 2012 Lynn Hazan & Associates, Inc.
38.
For Sale. Baby
shoes. Never worn. © 2012 Lynn Hazan & Associates, Inc.
39.
What’s your story
in 6 words? © 2012 Lynn Hazan & Associates, Inc.
40.
How to get
yourself on the “A-List” ? © 2012 Lynn Hazan & Associates, Inc.
41.
Building your credibility
BE VISIBLE! Where are other experts? Real-world organizations Personal websites or blogs Online social networking sites Have you Googled yourself lately? Is your profile/blog/content accessible? Were you mentioned in articles or on sites? Manage your online reputation! © 2012 Lynn Hazan & Associates, Inc.
42.
Building your credibility
Post / share new content Case studies Relevant news articles Recycle content from different formats Participate in discussions Start discussions by asking questions Offer feedback, opinions, or experiences © 2012 Lynn Hazan & Associates, Inc.
43.
Building your credibility
Think about the platform Multi-media – pictures, video, podcasts, webinars, slide presentations Is video better than audio? Should I write a blog post or a tweet? Be accessible Promote organizations or events on your profile Review a conference on your blog Share your blog posts with your followers © 2012 Lynn Hazan & Associates, Inc.
44.
Create content to
get noticed! After posting presentation, LH&A featured on SlideShare’s Career front page Lynn is also a Platinum Author at EzineArticles.com © 2012 Lynn Hazan & Associates, Inc.
45.
Don’t forget about
etiquette Be kind! Make positive contributions to discussions or conversations Watch for tone of voice (punctuation) DON’T USE ALL CAPS! Grammar still matters Revise and review before posting © 2012 Lynn Hazan & Associates, Inc.
46.
Continuing Education Vital
to surviving in a competitive market Formal and informal training Online content Webinars up-to-date on new technology Pass on knowledge © 2012 Lynn Hazan & Associates, Inc.
47.
Trend Blog/Resources Trendwatching.com
Futurist: David Houle’s blog for hot tips: Evolutionshift.com Marketingcharts.com McKinsey Global Institute Publications © 2012 Lynn Hazan & Associates, Inc.
48.
Trend Blog/Resources Local/National
newspapers Trade specific publications Radio programs / Podcast / Videocast © 2012 Lynn Hazan & Associates, Inc.
49.
In the spirit
of sharing: The State of the Internet Henry Blodget and Alex Cocotas Oct. 1, 2012 http://www.businessinsider.com/state-of- internet-slides-2012-10 © 2012 Lynn Hazan & Associates, Inc.
50.
A Wise Man
Once Said… "It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.” Leonardo Da Vinci © 2012 Lynn Hazan & Associates, Inc.
51.
Sign up for
Lynn’s E-jobs A free, confidential listserv from LH&A Clearly print your name and email address on the sign up sheet! Email Lynn at: Lynn@lhazan.com © 2012 Lynn Hazan & Associates, Inc.
52.
55 E. Washington
St. Lynn Hazan Suite 715 Chicago, IL 60602 Lynn Hazan& 312-863-5401 Associates, Inc. lynn@lhazan.com www.lhazan.com @lynnhazan © 2012 Lynn Hazan & Associates, Inc.
Notas del editor
Living in VUCA timesDerived from military vocabulary in the 1990’s
Hiring managers need to adjust their behavior and timing