Follow these simple steps to make your live promotion successful.

1. 4 Steps to Sure-Fire Live
Streaming Success
Created by Lynn Teatro, DTM, B.Sc.

2. YOUR LOGO
Why create Live Video, anyway?
• Facebook generates 8 billion video views on
average per day
• Video posts have 135% greater organic reach
than photo posts
• People spend 3x longer watching video which
is Live compared to video which is no longer
Live
April 10, 2016
Jonathan Savage
SocialMediaToday.com

3. Consumers watch because:
• Airbrushed
• Photoshopped
• Edited
• Perfectly staged
LIVE VIDEO IS NOT:

4. And Live Video can
be fun!!

5. Live Video
is unpredictable

6. And that is it's apPEAL.

7. Choose
Plan the
Promotion Rehearse
Monitor
4 steps of
Live Video
Preparation

8. Choose

9. Product Launches
Grand Openings
Workshops/
Seminars
The Event
Concerts
Interviews
Meetings
Prize Winners/
Announcements
Choose

10. Mikal E Belicove
Stick to content that
delivers the three E's:
Educates, Engages,
Entertains.

11. • Viewers can
comment on
broadcast
• Share, replay or
delete when
finished
• Give compelling
description to get
noticed
• Stream 90 min.
• Integrates with
Twitter
• Features similar
to Facebook but
deleted in 24 hrs.
• 10 million users
• Eats data
• Stream as long as
your battery lasts
Where to post:Choose
• Ephemeral
• Ideal for
"Followers
Only" offers or
an 'IN' to special
events
• Comment-
friendly
• Stream 60 min.

12. Choose the platform with
the most of those
followers.
Choose the event to meet the needs and
interests of your followers.

13. Plan the
Promotion

14. Plan a promotion
strategy to ensure
your event gets
watched.

15. Tease, flirt, seduce
Don't give it all up at
once
Build suspense
• email blasts with
engaging subject
lines
• Teaser videos,
photos, memes on all
your social media
The longer the event,
the longer the
promotion time
1 week for a 5 minute
announcement
1 month for a 1 hour
seminar or concert
How?Where?When to start
promoting?
Plan the
Promotion

16. Entice your audience to tune in.
In time.

17. Rehearse

18. Rehearse, rehearse, rehearse
• Fully charged?
• Extra battery?
• Power Source/
Charger?
• Clean lens?
Your Device The App
Practice using the
app on your personal
page.
Does it require
portrait or
landscape?
The
Environment
Try to mimic the
conditions of the
event:
• Lighting
• Noise
• Background
visuals
***Do you have access to reliable wifi? ***

19. A well executed live stream
requires half decent equipment
and a strong internet connection. Practice
makes perfect, so check your connection, set up,
and have a play around with lighting and angles
before you hit the button.
Lisa Haynes
A well executed live stream
requires half decent equipment and strong internet connection.
Practise makes perfect, so check your connection, set up, and have a
play around with lighting and angles before you hit the play button.
Lisa Haynes

20. Plan for the unexpected.
Develop a plan in case you have technical difficulties
by updating your status in case you lose streaming
ability. Invite them to come back in 30 minutes.

21. Use a
microphone
for clean
audio.
Don't let
background be
a distraction.Ensure
sufficient light
on your
subject.
Keep camera
horizontal and
steady.
Ambient
Noise?
Background
Light
Stability

22. Monitor

23. Ensure
ongoing power
and internet
First time is the
baselineGive real-time
feedback
The
Reactions
The
Numbers
The Feed
Monitor

24. Micheal Litt
Quick and dirty
videos made with
simple, free tools
can often be more
effective than slick,
commercial-quality
ones.

25. THE TAKE-AWAYS
Streaming Live Video can contribute value to your marketing strategy.
1. CHOSE your event and your platform based on
your audience's needs and interests. Educate,
Engage, Entertain.
2. PLAN a detailed promotion strategy to entice
your audience to tune in. At the right time.
3. REHEARSE. Live video is inherently imperfect.
It's part of it's appeal. But try to avoid
disasters.
4. MONITOR. Have someone dedicated to
respond to audience comments and reactions.
And make sure all is working properly.
5. Evaluate, modify, repeat.
6. Have fun!

26. Questions?
• Streaming Live Video?
• Do-It-Yourself Video Marketing?
• Workshops?
• Consultations?
Teatro.DIY.Video@gmail.com
705-917-1501

27. Just a bit about me...
I am Peterborough, Ontario's Oracle of Do-It-Yourself Video
Content Marketing. If you are an entrepreneur, small business or a
not for profit, there are many ways you can increase your social
network visibility with video.
Video is new in the field of marketing. It can be staged, edited and
polished, like a fancy magazine cover. And it can be down-home,
comfortable and immediate, just like a community newspaper.
Wise marketers will learn to use both. And I can help.

28. Thanks to the amazing
photographers at pixabay.com for
sharing their beautiful images.