Content Marketing is story telling, delivering value and relevant content to attract your buyers persona, with the ultimate aim to build a customer relationship, loyalty and encouraging brand purchasing.

1. #bestplacestovisit #dreamholidays
#travelbucketlist
#coastaladventures
#travelinspirations
#travelideas #holidaytips
July
2020
TheBuyersJourney: Awareness> Consideration> Decision

2. Promoting Inspirational holiday destinations
through Instagram photos & Instagram Stories
2Uzbekistan - photographer @humminglion
https://www.instagram.com/p/CCMFTrUHJzy/?utm_s
ource=ig_web_copy_link

3. 3
Instagram inspiring and motivating.. Photo’s tell a thousand
words. Planting a seed for ideas on possible destinations.
Brown Bears #Salmonfishing
https://www.instagram.com/p/B9rB8-TAAFX/

4. Source of cool ideas and travel advice
educational and inspirational content
 Excite and entice your audience, journey with
your reader to discover and learn about new
places.
 Give your audience value, Inspire your
audience to take action. A shareable blog is
your Asset.
• Keepers of Ganesh: The Vanishing Art
of Mahout
https://maptia.com/jodymacdonald/stories/keepers-of-
ganesh-the-vanishing-art-of-mahout
4
Maptia – Home to a World of Stories

5. 5
Blogging and vlogging focuses on the
customer. Incline the customer by
association
#socialcurrency #SEOopportunities
• Everest Base Camp Trek: To the Heart of the
High Himalayas
https://www.atlasandboots.com/everest-base-camp-
trek-nepal/
Atlas & Boots – An Outdoor travel blog covering thrilling activities in far-flung places

6. Evoke curiosity; Emotionally connect, Inspire,
Show the value
• Know your audience
• Reach out to your audience
• Connect with stories of adventures
• Offer value through entertainment and
information
• Understand your topic and do the
legwork to create a good pitch 6
Telling the travel story
https://youtu.be/UiqPgZufIu0
Travizeo – the travel video company

7. 7
 Make an impression.. consider your title,
layout, font and rich media
 Focus on a Buyers Persona
• Not on Mykonos to Party? Here’s Where to Find
Solace on the Island
Marriott Bonvoy Traveler
https://traveler.Marriott.com
https://youtu.be/fsDwzFSWByc

8. 8
Story telling is being
taken to new heights.
Immerse your Audience
in the story and
experiences with video
clips, sound,
photographs.
Stories can be rich in
social, historical and
cultural elements
Create Sequential
StoriesBrendon van Son – The Best Place in Africa to See Lions : Kgalagadi
Transfrontier Park, South Africa
https://www.youtube.com/watch?v=_rjUIFLQ23U&feature=youtu.be

9. 9
 Podcasts align the 5 important factors of
great content marketing
 Your Brand can reach out and communicate
with a captive audience
 Your Brand can offer value with travel
information, and can be shared
 Your Brand can be original in its content. The
topics will be the unique USP including different
SEO’s
 Your Brand can be engaging covering
interesting topics and places, with tips and
advice
 Your Podcasts can be actionable by enabling
capturing of data, giving your audience
something to follow up on, either inspirational or
implementable

10. 10
Off the Beaten Path on the Via
Dinarica in Bosnia
Jump – Travelling Jackie Episode 125
https://travelingjackie.com/podcast/

11. Podcasting offering travel tips
11
The best destinations for solo travelers
Intrepid Travel
Ihttps://www.traveller.com.au/flight-of-fancy-podcast-the-best-and-worst-destinations-for-solo-travellers-h1kgvt

12. Travel Goals: 100 Things To Do Before You Die
The Ultimate Bucket List
12
 Reaching out to travelers who are researching and planning places to visit. The
Buyers Journey
 Helping to capture data, inbound links and generate user engagement
 Link back to your Website/Blogs/Video’s/Podcasts/Pictures/Shop

13. Understand the customers decision-making
journey, and where to make an impression
67%
Of People want
brands to provide
content inspiration
and relevant
information on
destinations
64%
Of People who
watch travel-
related videos do
so when thinking
about taking a trip
60%
Searches for
destination come
from mobile
phones
33%
Of Travelers don’t
have a specific
destination picked
out
14%
Vlogs on YouTube
are created by
brands, bal. 86%
comes from
YouTube creators
13%
Currently search
by voice. Over the
next 5years this
will grow to
projected 20%
13
Travel Statistics – I-Want-to-Get-Away Moments: What They Mean for Travel Marketing

14. The Elements to Successful
Digital Marketing
Phone:
0000 000 000
Email:
digmark@gmail.com
Web:
www.elementsofsuccessfuldigitalmarketing

15. 15
• Dan-O Songs Royalty Free Music (2020). Gem Droids [online]. Available at: https://danosongs.com/home
[accessed 16/07/20]
• Australian Academy of Digital Marketing (2020). Content Marketing & Content Formats & Promotions [Off-line]
[accessed July 2020]
• 101Introtodigital (2020) Content Marketing Trends for 2020 LinkedIn [online] Available at:
https://www.slideshare.net/introtodigital/content-marketing-trends-for-2020-156513759?qid=16b6c31d-af45-
4d61-b963-4b0d01c4402e&v=&b=&from_search=5
• Julia Manoukian CrowdRiff Blog (2019) The Ultimate List of Travel Statistics for 2019 & 2020 [online] Available
at: https://crowdriff.com/resources/blog/travel-statistics
• Neil Patel (2020) Content Marketing Made Simple: A Step-by-Step Guide [online] Available at:
https://neilpatel.com/what-is-content-marketing/
• Think With Google I-Want-to-Get-Away Moments: What They Mean for Travel Marketing [online] Available at:
https://www.thinkwithgoogle.com/marketing-resources/micro-moments/get-away-moments-travel-marketing/
• BucketListly Blog. Pete R. (2020) [online] Available at: https://www.bucketlistly.blog/posts/best-travel-blogs-
design

16. 16
• Access Graft. A (2020) Travel and Tourism Statistics: The Ultimate Collection [online] Available at:
https://blog.accessdevelopment.com/tourism-and-travel-statistics-the-ultimate-collection
• Marketo Engage (2020) Content Marketing – What is Content Marketing [online] Available at:
https://www.marketo.com/content-marketing/
• Moz Enge.E (2015) Preparing Your Killer Content Marketing Pitch [online] Available at:
https://moz.com/blog/preparing-your-killer-content-marketing-pitch