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CLOTHING BRAND
CONTENT IDEAS & MARKETING STRATEGIES
Create a Catchy tagline
 Create a slogan/tagline that would connect emotionally with your target
market.
 Example - if targeting a female audience who love to travel, we can think of
ideas to rally them on a common cause. This could be freedom in travel, Or
perhaps the empowerment that one gets by traveling around the world. So
something like “Travel With Attitude” or “Wear The Power” could be a great
tagline that is catchy and also add a different dimension to your core brand.
Social media story telling
 The best way to approach social media as a marketing tool is to consider it as
a storytelling medium.
 Construct a robust brand story and Share on digital platform as much you can
 This means that every post, tweet, share or like has to align with your brand
story and express the personality of your brand in one way of the other.
Giveaway campaigns
 Come up with unique ideas for giveaways.
 This could be our own products or other prizes
 should promote the giveaway campaign heavily on our website, social media channels and other
PR.
Promotional Partners
 These days it is ever more important to leverage the 'influencer system' on social media to get
your brand noticed so the audience reacts and believes in social proof and recommendations
almost completely.
 Mutual influencing programs. It's like a brand to brand support each other occasionally.
Find Influencer Talent On Youtube To
Represent our business as a Brand
Ambassador
 There are tons of examples of clothing and fashion brands partnering with Youtube influencers
to reach their target audience.
 For instance, Calvin Klein sponsored Lauren Elizabeth who has over 1.2 million followers on
Youtube to create a video about her morning routine. In this video, Elizabeth shows off her
Calvin Klein underwear while casually talking about her routine.
 Some of these ideas makes a clothing brand valuable
THANK YOU

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Clothing Brand Marketing Strategies

  • 1. CLOTHING BRAND CONTENT IDEAS & MARKETING STRATEGIES
  • 2. Create a Catchy tagline  Create a slogan/tagline that would connect emotionally with your target market.  Example - if targeting a female audience who love to travel, we can think of ideas to rally them on a common cause. This could be freedom in travel, Or perhaps the empowerment that one gets by traveling around the world. So something like “Travel With Attitude” or “Wear The Power” could be a great tagline that is catchy and also add a different dimension to your core brand.
  • 3. Social media story telling  The best way to approach social media as a marketing tool is to consider it as a storytelling medium.  Construct a robust brand story and Share on digital platform as much you can  This means that every post, tweet, share or like has to align with your brand story and express the personality of your brand in one way of the other.
  • 4. Giveaway campaigns  Come up with unique ideas for giveaways.  This could be our own products or other prizes  should promote the giveaway campaign heavily on our website, social media channels and other PR.
  • 5. Promotional Partners  These days it is ever more important to leverage the 'influencer system' on social media to get your brand noticed so the audience reacts and believes in social proof and recommendations almost completely.  Mutual influencing programs. It's like a brand to brand support each other occasionally.
  • 6. Find Influencer Talent On Youtube To Represent our business as a Brand Ambassador  There are tons of examples of clothing and fashion brands partnering with Youtube influencers to reach their target audience.  For instance, Calvin Klein sponsored Lauren Elizabeth who has over 1.2 million followers on Youtube to create a video about her morning routine. In this video, Elizabeth shows off her Calvin Klein underwear while casually talking about her routine.
  • 7.  Some of these ideas makes a clothing brand valuable THANK YOU