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  1. 1. SOLOMO MBA2B Paul Jayasinghe Cyprien Bocher
  2. 2. WHAT IS THE OFFER The Spa chosen is the Dior Spa located at the Plaza Athenée Palace in Paris. We want to create a mobile application that use location-based-social-networking which will provide special recommandations, advices and genereal information about the greater places & must seen around our establishment. During their visists, guests will be able to check-in using their mobile devices in thoses places and earn spa points which can be converted into discounts coupons or free massages.
  3. 3. WHY DID YOU SELECT THAT OFFER In order to attract in-house guest to our spa we are willing to interact with them and at the same time give them the ability to try the spa for free or at a cheaper rate. This will make them come back to the spa without any discount coupons and those guests can provide positive word-of-mouth about the spa regarding the other guests in the hotel.
  4. 4. WHAT IS THE TARGET The target market will be in-house guest that come to visit Paris. We are willing to focus on middle aged men & women. This will help us to create loyalty and this will most of all enable the guests to spend a great time in our spa, which means positive reviews on social medias (Tripadvisor, facebook, twitter…).
  5. 5. WHAT PLATFORMS WOULD YOU USE FOR SOCIAL We will create are own application available for any kind of smartphone devices. The application is directly linked to our social platforms such as facebook and twitter. Guests can share their experiences in our hotel and spa. This will help us to create awareness around our application.
  6. 6. HOW WOULD YOU 'LOCALIZE' THE OFFER FOR THE TARGET AUDIENCE The offer will be local to the extend that we will create partnerships with local business such as restaurants, museum, shops… As soon as a guests is located near one of this partner he will receive through our application a notification on his mobile devices with relevant informations about the partner.
  7. 7. HOW WOULD YOU GET LOCAL USERS TO SHARE THE OFFER - SPREAD THE WORD Our application is based on checking in specific locations and we will offer to connect with a facebook account to auto-post the location and check-in of the users of the application. To motivate the facebook connection guests will have a 10% discount coupon for each facebook posts. As those persons post on social media this will increase the awarenes about our application and our spa.