The Third Path: Independent Consulting for Entrepreneurial Women
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There are more women independent workers in this country (8.5 million) than stay-at-home moms (5.4 million). All our society does is focus on black-and-white choices like full-time work vs. no work at all – and we’re all the weaker for it. It’s time we focus on alternate paths, and invested time and energy in making them even better options for women and families. Find more resources for independent professionals at www2.mbopartners.com/ic-resources
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The Third Path: Independent Consulting for Entrepreneurial Women
- 1. THE THIRD PATH: INDEPENDENT CONSULTING FOR ENTREPRENEURIAL WOMEN ©2011 MBO Partners Inc.
- 2. 2 YOUR HOST TODAY ➤ TODAY: A CMO • Formerly: Independent Marketing Consultant • Founder, President & CEO at ALUMRISE, Inc. • A decade of brand marketing, PR and communications experience at divisions of PepsiCo, Inc. AASSIA HAQ • Working mom of a 7 year old girl Chief Marketing and 2 year old boy. Officer, MBO Partners ©2011 MBO Partners Inc.
- 3. 3 WEBINAR CONTROLS The full screen icon maximizes the presentation area. The raise hand icon alerts the organizer that you have a question or comment. The chat box allows you to send a question to the presenter. ©2011 MBO Partners Inc.
- 4. 4 IS THIS YOU? ➤ A DESIRE TO… …make a career change …better alignment between work & life …have an impact—control your own destiny, earn more income …escape the bureaucracy of corporate America …have more control over your daily schedule …spend quality time or provide care to those you love ©2011 MBO Partners Inc.
- 5. 5 PATHS WOMEN CAN TAKE 1 STAY-AT-HOME MOM 2 WORKING WOMAN 3 INDEPENDENT WORKER ©2011 MBO Partners Inc.
- 6. 6 THE THIRD PATH ©2011 MBO Partners Inc. 5.7 Million Stay-at-Home Moms 1 Kreider, Rose M. and Elliot, Diana B.(2010) Historical Changes in Stay-at-Home Mothers: 1969 to 2009. US Census Bureau. http://www.census.gov 2 Bureau of Labor Statistics. http://www.bls.gov 3 MBO Partners Independent Workforce Index (2011). http://www.mbopartners.com/state-of-independence/independent-workforce-index.html
- 7. 7 WHY NOW? ➤ TECHNOLOGY HAS MADE IT EASY ➤ THE ABILITY TO LEVERAGE EXPERIENCE ➤ RISE OF THE PROJECT ECONOMY ©2011 MBO Partners Inc.
- 8. 8 HOW YOU CAN FIT ―Project based work often relies on diverse individuals that carry a unique level of expertise in a particular field. 77% of companies surveyed said that they use Independent Consultants because they need specialized skill-sets for projects.‖ ©2011 MBO Partners Inc. – 2011 Aberdeen Research Report
- 9. 9 THE THIRD PATH IS SUCCESS ©2011 MBO Partners Inc. 3 MBO Partners Independent Workforce Index (2011). http://www.mbopartners.com/state-of-independence/independent-workforce-index.html 4 2011 Catalyst Census: Fortune 500 Women Board Directors. www.catalyst.org 5 Small Business Administration. www.sba.gov
- 10. 10 4 STEPS TO THE PATH 1 Assess Readiness 2 Define Challenges 3 Find Supporters 4 Take the Leap ©2011 MBO Partners Inc.
- 11. 11 STEP 1: EMOTIONALLY READY? DIG DEEPER… 1. Do I enjoy working independently? 2. Do I have good time management skills? 3. Is my family supportive? 4. Are there dependents who rely on me? 5. Do I have a high level of stress in my personal life? 6. Is this a planned decision? 7. Am I ready to change my current life stage? ©2011 MBO Partners Inc.
- 12. 12 STEP 1: PROFESSIONALLY READY? DIG DEEPER… 1. Do I have a unique marketable skill set? 2. Am I known for being great at what I do? 3. Do I have a clear vision and plan? 4. Do I understand how to run a business? 5. Can I get projects from my current network? 6. Am I ―connected‖? 7. Have I prepared my online presence? 8. Am I comfortable with the idea of selling myself? ©2011 MBO Partners Inc.
- 13. 13 STEP 1: FINANCIALLY READY? DIG DEEPER… 1. Do I have a cash reserve? 2. Do I have another person that helps support my lifestyle? 3. Do I have a client willing to commit to a contract? 4. Have I fully understood the costs and time commitments? 5. Do I have the resources to go out on my own? 6. Do I understand business tax implications? ©2011 MBO Partners Inc.
- 14. 14 TAKE OUR READINESS QUIZ! Link will be sent via email with slides after webinar ©2011 MBO Partners Inc.
- 15. 15 STEP 2: WHAT ARE THE CHALLENGES TO ADDRESS? ➤ WOMEN FACE SPECIFIC CHALLENGES Dependent Personal Barriers Financial Planning ©2011 MBO Partners Inc.
- 16. STEP 3: SUPPORTERS 16 ©2011 MBO Partners Inc.
- 17. 17 STEP 4: TAKING THE LEAP Expertise Access ➤ MEET SUCCESSFUL INDEPENDENTS ©2011 MBO Partners Inc. Kathy, TX Gabriela, IL Gloria, MD Jane, VT
- 18. 18 NEXT STEPS Mom at Home Woman About Never Worked Retired or or To Leave Professional Recent New Mom Corporate Woman College Grad America ©2011 MBO Partners Inc.
- 19. 19 ©2011 MBO Partners Inc.
- 20. 20 WANT TO LEARN MORE? ➤ EMAIL US! info@mbopartners.com ➤ VISIT OUR WEBSITE www.mbopartners.com ➤ FOLLOW US ON TWITTER @mbopartners ➤ SIGN-UP FOR ADDITIONAL INFORMATION • Receive updates for upcoming webinars - email webinar@mbopartners.com ©2011 MBO Partners Inc. • Sign up for new Independent Consulting Brief at newsletter@mbopartners.com
- 21. 21 THANK YOU www.mbopartners.com http://www.mbopartners.com/blog https://www.facebook.com/mbopartners ©2011 MBO Partners Inc.
Editor's Notes
- Jaime: Add in: And a THIRD PATH on MOUSECLICK.Perhaps use elements of infographic here
- Use part of road – 8.5 million women (more than 5.7 million stay at home population).Working at least 15 hours week in an independent capacity – all the way to full time independent work. Behaving like a business, not an employee. In control of work offered, work style, clients, and delivery.
- All 4 steps
- Slides from Aassia/Sara Webinar
- Slides from Aassia/Sara Webinar
- Slides from Aassia/Sara Webinar
- A visualtriangle:Dependent/expectationsPersonal barriersFinancial Planning orLife Planning
- Cheerleader > Supporter visual storyline No one is going to be your cheerleader (Show cheerleader crossed out) .Instead, you’ll have to work to persuasively sell yourself to supporters – think of yourself as a business person. You are selling your business to your first strategic partners. Even before you get clients. They are:Your spouse – who may also be your investor and even, your children. They expect you a play a role, which may fundamentally shift as you move from employee or stay-at-home mother to a solo business person. Your family – they may help with something as simple as childcare, or they may bankroll youYour former employer – Big one, this may be the source of your first client relationship. You need to find those ready to support you when it’s not their job to do so. -Mentor not a champion – important lesson that women and men fall down on. Knowing the difference.
- Jaime: Can we add in a headline that says “Meet the Independents” – and make it a hotlink to the URL to that part of the site. Each photo should also hotlink to the profile for when we send the deck out after. Expertise – NicheBecoming a producer of contentBe present at conferences—gaining some visibilityCompetenciesThe Key: First Client and Core Competency Visual of a keyOne side is expertise and one is access, mvoe language to notes
- Let’s have four boxes.. One for each scenario and use a visual from the infographic …And I’ll speak to each. Add headline for each