1.
Relationship
The Client-Agency
Presented by

2.
Relationship
The Client-Agency
The key to
successful
relationships is:
effective,interactive
communications.

3.
Relationship
The Client-Agency
This is also true for
marketing
communications
agencies
clients.
and their

4.
Relationship
The Client-Agency
To ensure these
communications
tips:
channels remain open
between parties follow
these

5.
Relationship
The Client-Agency
values1. Share

6.
Relationship
The Client-Agency
Like a marriage, the
agency becomes an
extension
team.
of the client's marketing
department and is
viewed as a part of their

7.
Relationship
The Client-Agency
In order for a
relationship like this to
develop, both parties
need to share similar
values while trusting
and enjoying the
the interactions
between organizations.

8.
Relationship
The Client-Agency
2. Becomeinvolved

9.
Relationship
The Client-Agency
Getting C-level
involvement
and actively
participating
in the brand strategy
provides the agency
insight that builds
successful programs.

10.
Relationship
The Client-Agency
This type of
collaboration
allows the agency to
truly understand the
client'sunique
value so it is
reflected in the
creative ideas and
recommendations.

11.
Relationship
The Client-Agency
3. Showrespect

12.
Relationship
The Client-Agency
There should be a
mutual
understanding
respectand
between parties.

13.
Relationship
The Client-Agency
immediately
Any confusion or
questions should be
addressed
with a telephone call
or face-to-face
meeting.

14.
Relationship
The Client-Agency
3. Defineexpectations

15.
Relationship
The Client-Agency
Each party should
make a concerted
effort to nurture
the relationship with
a give-and-take
approach.

16.
Relationship
The Client-Agency
A formal Letter of
Agreement ensures
both parties
understand
the expectations,
responsibilities and
requirements for a
good partnership.

17.
Relationship
The Client-Agency
Communicate andshare information
missedbecause without it there will be
opportunities.

18.
Relationship
The Client-Agency
To learn more about how
works with its clients visit:
http://mccom.com/clients/

19.
Connect with
www.mccom.com
www.mccom.com/blog