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Social Media
Marketing Guide
MD ASHIK MIA (Professional Social Media Marketing
Manager)• 01777694016
8 Key Steps for
Social Media
Marketing
● Set meaningful social marketing
goals
● Research your target audience
● Establish your most important
metrics
● Analyze your competition
● Create and curate engaging
content
● Make timeliness a top priority
● Assess your results and optimize
● Communicate goals, challenges
and wins with your team
1. Set goals that make sense for your
business
First things first: you need to figure out what you want
out of social media at large.
Because coming up with a social media plan means
having an end-game in mind.
Whether that means more dollars and cents from your
existing social presence or amping up your reach with
new followers is totally up to you.
Sample social media goals for 2020 and beyond
Below are some sample goals that businesses of all
shapes and sizes can divide and conquer. Based on
data from the Sprout Social Index, these are the top
priorities for marketers today.
Increase brand awareness. To create authentic and
lasting brand awareness, avoid solely publishing
promotional messages. Instead, focus on content that
emphasizes your personality or values first.
Progress - Topic area 2
Accomplishment 1
● Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
● Sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua.
Accomplishment 2
● Ut enim ad minim veniam,
quis nostrud exercitation
ullamco laboris nisi ut
aliquip ex ea commodo
consequat.
Attention areas
Risk 1
● Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
● Sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua.
Risk 2
● Ut enim ad minim veniam,
quis nostrud exercitation
ullamco laboris nisi ut
aliquip ex ea commodo
consequat.
Schedule
09.05.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
09.17.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
10.13.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
10.20.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
11.01.XX
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit
Next steps
Assignment 1
Lorem ipsum dolor sit amet
Consectetur adipiscing elit, sed do eiusmod tempor
Assignment 2
Lorem ipsum dolor sit amet
Assignment 3
Consectetur adipiscing elit, sed do eiusmod tempor
Goals for next
meeting
1. Lorem ipsum dolor sit amet,
consectetur adipiscing elit
2. Sed do eiusmod tempor
incididunt ut labore
3. Ut enim ad minim veniam, quis
nostrud exercitation

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Social Media Marketing Guide

  • 1. Social Media Marketing Guide MD ASHIK MIA (Professional Social Media Marketing Manager)• 01777694016
  • 2. 8 Key Steps for Social Media Marketing ● Set meaningful social marketing goals ● Research your target audience ● Establish your most important metrics ● Analyze your competition ● Create and curate engaging content ● Make timeliness a top priority ● Assess your results and optimize ● Communicate goals, challenges and wins with your team
  • 3. 1. Set goals that make sense for your business First things first: you need to figure out what you want out of social media at large. Because coming up with a social media plan means having an end-game in mind. Whether that means more dollars and cents from your existing social presence or amping up your reach with new followers is totally up to you.
  • 4. Sample social media goals for 2020 and beyond Below are some sample goals that businesses of all shapes and sizes can divide and conquer. Based on data from the Sprout Social Index, these are the top priorities for marketers today. Increase brand awareness. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality or values first.
  • 5. Progress - Topic area 2 Accomplishment 1 ● Lorem ipsum dolor sit amet, consectetur adipiscing elit ● Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Accomplishment 2 ● Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • 6. Attention areas Risk 1 ● Lorem ipsum dolor sit amet, consectetur adipiscing elit ● Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Risk 2 ● Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
  • 8. 09.05.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit 09.17.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit 10.13.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit 10.20.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit 11.01.XX Lorem ipsum dolor sit amet, consectetur adipiscing elit
  • 9. Next steps Assignment 1 Lorem ipsum dolor sit amet Consectetur adipiscing elit, sed do eiusmod tempor Assignment 2 Lorem ipsum dolor sit amet Assignment 3 Consectetur adipiscing elit, sed do eiusmod tempor
  • 10. Goals for next meeting 1. Lorem ipsum dolor sit amet, consectetur adipiscing elit 2. Sed do eiusmod tempor incididunt ut labore 3. Ut enim ad minim veniam, quis nostrud exercitation