Five Keys To Mastering The New Economy is a brief presentation on some of the emerging trends that small businesses must begin to master in order to survive a global and integrated economy.

1. KEYS TO MASTERING THE NEW ECONOMY @MDejean

3. DON’T PANIC

4. RAPIDLY DEVELOPING GLOBAL SCENARIO

5. IF YOU UNDERSTAND THE TECHNOLOGY, IT IS OBSOLETE SHORTENING LIFE CYCLE OF PRODUCTS AND SERVICES

6. CUSTOMERS AGGRESSIVELY SEEK OUT ALTERNATIVES AND HOLD OUT FOR THE BEST OPTION CUSTOMER-DRIVEN ECONOMY

7. RAPIDLY CHANGING BUSINESS ENVIRONMENT

8. GLOBALIZATION OF WORLD ECONOMIES, TECHNOLOGIES & INNOVATIONS

9. DECAYING INDUSTRIAL ECONOMY KNOWLEDGE-BASED ENTREPRENEURIAL ECONOMY DRIVEN BY INNOVATIVE TECHNOLOGY

11. THE EVOLUTION OF NEW MARKETS

12. DON’T PANIC

13. S H I F T

14. THE FIRST RESPONSIBILITY OF A LEADER IS TO DEFINE REALITY MAX DEPREE, CHAIRMAN & CEO HERMAN MILLET

15. REASSESS REINVENT RESET

19. TREAT IT AS A STRATEGIC RESOURCE VIRTUALIZE YOUR BUSINESS INFRASTRUCTURE

21. ACCELERATE YOUR BNS

22. PREPARE FOR THE DIGITAL FUTURE IMPLEMENT A DIGITAL NERVOUS SYSTEM

23. PREPARE FOR THE DIGITAL FUTURE IMPLEMENT A DIGITAL NERVOUS SYSTEM Most transactions between business and consumers, business and business and consumers and government will become self-service digital transactions. Intermediaries will evolve to add value or perish. Customer service will become the primary value-added function in every business. Human involvement in service will shift from routine, low value tasks to high value, personal consultancy on important issues-problems or desires- for the customer. Companies will use a digital nervous system to regularly transform their internal processes to adapt to an environment that constantly changes because of customer needs and competition.

24. WHEN INFORMATION FLOWS AS THROUGH YOUR ORGANIZATION AS QUICKLY AS HUMAN THOUGHT. IT’S BUSINESS AT THE SPEED OF THOUGHT BILL GATES, CEO MICROSOFT

25. Speed + Costs = Trust

26. TOMORROW’S SMALL BUSINESSES WILL INCREASINGLY COLLABORATE WITH BIG BUSINESSES, GAIN ACCESS TO BIG BUSINESS INFRASTRUCTURE, AND TAKE FULL ADVANTAGE OF A GLOBAL MARKETPLACE” RICK JENSEN, SENIOR VICE PRESIDENT AND GENERAL MANAGER OF INTUIT’S SMALL BUSINESS GROUP.

27. small businesses, equipped with advanced technology and unprecedented social networks, will amplify their reach and capabilities. EMERGING TRENDS

28. BRAIN MEETS BRAWN TO CREATE OPPORTUNITIES FOR SMALL BUSINESS THE EMERGENCE OF BARBELL-LIKE ECONOMIC STRUCTURES WILL DRIVE NEW BUSINESS COLLABORATIONS, CREATING GREATER OPPORTUNITY AND PROFITABILITY FOR SMALL BUSINESS.

30. The Next Wave of Globalization Will be Driven by Small Business Muted trade barriers, improved technology, and professional and social networks across borders will facilitate small business access to new markets

31. MANAGE WITH THE FORCE OF FACTS INNOVATE THROUGH TECHNOLOGY Differentiate Your Company In The Information Age Enable Your Information to be put to work on behalf of your customers Information Flow is the primary differentiator for business in the digital age. Bringing together the right information with the right people will dramatically improve a company’s ability to develop and act on strategic business opportunities. Change the company-customer dynamic

32. AMPLIFY THE NETWORK

34. Marvin Dejean, CEO Markcom Industries (954)254-9030 [email_address] www.marvindejean.com Twitter: @MDejean Facebook: Facebook.com/marvindejean Linkedin:Marvin Dejean