5. PRODUCT
MEGA Game: The Game with Impact
Where climate change mitigation becomes a habit!
Beta 2.0 at www.megageneration.com In progress
Off-line action and impact
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ClimateLaunchpad
Rank: Eco-enterprise
XP Points: 600
Missions
Achievements
FINANCIALS & TEAM
CLIMATE IMPACT
Fast
Learner
OUR DEAL
MARKET & CUSTOMERS
PRODUCT
Deal
Maker
6. CLIMATE IMPACTClimateLaunchpad
Rank: Eco-innovator
XP Points: 1200
Missions
Achievements
FINANCIALS & TEAM
Fast
Learner
OUR DEAL
MARKET & CUSTOMERS
Deal
Maker
Eco-
innovator
PRODUCT
CLIMATE IMPACT
CLIMATE QUESTS
ECO-FRIENDLY HABITS
EMISSIONS REDUCTION
- 300 t CO2e
7. COMPETITIVE ADVANTAGEClimateLaunchpad
Rank: Green Entity
XP Points: 2000
Missions
Achievements
Fast
Learner
OUR DEAL
MARKET & CUSTOMERS
Deal
Maker
Eco-
innovator
PRODUCT
Climate
Master
CLIMATE IMPACT
FINANCIALS & TEAM
Process Innovation:
Our main competitive
advantage is our
collaborative power
Market Advantage:
We have paying
customers and
partners
Product Innovation:
We uniquely combine
fun + real impact and
on-line + off-line play
Product Differentiation Strategy
R&D Advantage:
We have conducted
tests and have
functional Beta 2.0
8. TEAM & FOUNDERS’ DREAM
VISION
Sustainable world, where every person lives an eco-friendly life and
contributes to sustainable development and climate change mitigation
in a collaborative and fun way anywhere in the world.
ClimateLaunchpad
Rank: Change Agent
XP Points: 3000
Missions
Achievements
Fast
Learner
OUR DEAL
MARKET & CUSTOMERS
Deal
Maker
Eco-
innovator
PRODUCT
Climate
Master
CLIMATE IMPACT
FINANCIALS & TEAM
Team
Spirit
Editor's Notes
Dear Jury and the Participants,
We are Uliana and Alexander from MEGA. And we offer you the story of how Climate-KIC and the Climate Launchpad initiative organized by it are playing for impact.
While looking for an innovative partner for Climate Launchpad competition, Climate-KIC has found MEGA Game: The Game with Impact.
MEGA Game is a gamified system consisting of a web platform and a smartphone application that creates environmentally friendly habits and behavior in individuals, called Green Agents, and organizations, called Mission Providers. Climate-KIC guys understood that through MEGA Game they will be able to alleviate their “pain” of time-consuming project management without participant engagement process and tracking of its climate change impact. MEGA Game will allow them to make Climate Launchpad so fun, interesting, and entertaining, that the number of participants and their retention rate throughout the whole initiative will skyrocket. In addition, through this innovation they will be able to evaluate the impact of the initiative and reduce its climate footprint. And for this value delivered as project gamification management service through MEGA Game, they were ready to pay.
If Climate-KIC enters in B2B relations with MEGA Game now, it will already have access to 187 registered gamers and young volunteers to engage in its initiative. By 2020 this number will grow up to 300000 high school and university students. At the same time Climate-KIC will be able to connect with 27 other environmentally concerned organizations now, and with 70000 of large green businesses and international organizations by 2020. This will make its climate change mitigation actions truly collaborative and global!
Climate-KIC appoints Thirza, the organization’s education manager, who lives in the Netherlands and uses her laptop, to communicate the initiative’s goals and needs to MEGA in order for it to be transformed into an engaging and fun quest on a web platform. Then such students, as Stanislav from Moldova, will be able to play in it through his smartphone, contribute to its success, enjoy the fun and thrill of the gameplay, and gain skills, experience, and record of positive environmental impact.
Thus, Climate-KIC guys get access to MEGA Game: The Game with Impact, where climate change mitigation becomes a habit. They are able to use it both on their laptops and smartphones.
The MEGA Team transforms Climate Launchpad for Climate-KIC into exciting and engaging quest on MEGA Game, where players take on the roles of top secret Green Agents, who save the world from Climate Change Apocalypse by taking on missions, learning about climate change, nurturing eco-friendly habits, and coming with sustainable solutions, such as this solar oven, on the basis of such feelings as fun and self-realization. While these Green Agents plan their strategy on-line, the execution of missions is done of-line, thus making them contribute to real environmental change. And Climate-KIC is able to track the progress and measure results through mission reports. Then it will showcase them publicly to strengthen its brand as a climate-friendly organization.
And so it happens. The Climate Launchpad Quest is entered into Climate Change quest category, one of the 3 key ones in MEGA Game, where human activity has already transgressed planetary boundaries and thus need urgent action. In this Quest the players not only receive coaching and come up with clean-tech ideas, but also learn about climate change mitigation in practice. They nurture climate-friendly and energy-efficient habits and behavior based on knowledge, skills, and motivation accumulated through missions, rewards, and real-world collaborative action. Ultimately they advance to the mastery level with significant practical experience and habits, and Climate-KIC gets data of climate change mitigation of every player. With such approach it is able to prevent the greenhouse gas emissions of about 300 t of CO2-e per project, which is equal to the volume of a small hot air balloon.
Such an innovative solution is worth the price, as it comes with 3 key competitive advantages:
1. Collaborative power of uniting green businesses and young environmentalists for a single cause and vision of a sustainable world;
2. Combination of such motivating and encouraging emotions as fun, excitement, and self-realization with real-world environmental impact;
3. Existing paying customers and partners that contribute to MEGA Game development and scaling up;
4. And all this is based on proven tests, prototypes, and already functional Beta 2.0 web platform.
And by using MEGA Game in their environmental and social projects, Climate-KIC, along with other Mission Providers, contribute to the MEGA Vision of a sustainable world, where every person lives an eco-friendly life and contributes to sustainable development and climate change mitigation in a collaborative and fun way anywhere in the world.