Mat Ford

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Hi, I'm Mat. I have been working for over 10 years in Advertising & Marketing as a Creative, Account Director, and Strategist & Planner. Digitally focused, I have an obsessive curiosity about culture, behaviour, technology, creativity and what makes businesses tick. I help organizations plan strategies for an increasingly complex world. In the age of disruptive innovation, I have been helping my clients to digitally transform their businesses to better respond to shifting consumer values and new engagement expectations. This has involved a lot of: - Crafting and refining adaptive organizational vision and actions. - Understanding the modern networked consumer and building business mod...

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Mat Ford

Presentaciones

Digital Transformation and the Customer Experience

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