New markets can power business growth, but to win them you need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.

4. In contrast, radio rapidly expanded during the 1920s. The first American commercial broadcast occurred in 1920, there were 600 radio stations by 1922, and by 1930 60% of U.S. families owned a radio.