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Building Business Models Around Augmented Reality

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Matthew Szymczyk
Matthew Szymczyk

This was a presentation I gave on Building Business Models Around Augmented Reality at the Augmented Reality Conference (part of Ecomm) on April 21, 2010. More info here on Ecomm site - http://america.ecomm.ec/

Tecnología
1 de 19
Building Business Models Around Augmented Reality
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROFILE HELLO… WE’RE ZUGARA
CLIENTS WE’VE WORKED WITH A FEW BRANDS…
“ Augmented Reality is a solution looking for a problem…”
Really?
[object Object],[object Object],[object Object],[object Object],[object Object],Is AR Technology Itself A Gimmick?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Past Emerging Media & Technologies Have Been Monetized…
[object Object],[object Object],[object Object],[object Object],And Initially Had The Same Questions and Challenges…
So Where Does That Leave AR?
AR is a Unique Technology that Crosses Multiple Media Channels and Industries
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And Will Continue To Evolve With Multiple Revenue Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wired Magazine
Most AR Companies Offer a Software Based Revenue Model
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities Will Exist to Build Other Revenue Models Around AR
[object Object],[object Object],[object Object],[object Object],Opportunities Will Exist to Build Other Revenue Models Around AR
How Do We Target Areas Like E-Commerce?
“ Augmented Reality is a solution looking for a problem…”
Problem : Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social
Solution : Augmented Reality Webcam Social Shopper Demo
Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk

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Building Business Models Around Augmented Reality